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Bachelor of Public Relations (Honours)

Tunku Abdul Rahman University of Management and Technology (TAR UMT)

Tanjung Bungah, Pulau Pinang, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Jun, Nov

Tuition Fees

RM36,300

Course Structure

Overview

Introduction to Communication Theories
Introduction to Public Relations
Public Speaking for PR
Public Relations Strategies & Tools
Public Relations Writing
Public Opinion & Persuasion
Media Law & Ethics
Media Relations
Communication Research Methods
Theories, Roles & Models of PR
PR and New Media
Writing Strategy
Globalisation & Communication OR Socio-Cultural Communication
Advanced PR Writing
Introduction to Integrated Marketing Communication OR Publication for PR
PR Campaign Planning & Management
Statistical Analysis for Communication
Crisis Management in PR
Introduction to Organisational Communication OR Psychology for Communication
Multimedia Tools for PR
Public Relations Project I
Public Relations Project II
PR Practices in Malaysia
Introduction to Corporate Communication
Industrial Attachment

Entry Requirements

Entry Requirements

STPM: Grade C in 2 relevant subjects
A Level: Grade D in 2 relevant subjects
UEC: Grade B in 5 relevant subjects
TAR UMT: Foundation in Arts (Track C) OR Relevant Diploma
Other IHL: Relevant Foundation/ Diploma accredited by MQA

Compulsory subject:

STPM, A Level, UEC, TAR UMT and Other IHL qualifications must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

Note:

Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
TAR UMT Diploma will be accepted on credit transfer into Bachelor Degree programmes.
Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
Subject to the Ministry of Higher Education latest requirements.

Estimated Fees

Application fees (non-refundable)

RM0

Tuition fees

RM36,300

Total payable amount

RM36,300