Bachelor of Public Relations (Honours)
Tunku Abdul Rahman University of Management and Technology (TAR UMT)
Tanjung Bungah, Pulau Pinang, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jun, Nov
Tuition Fees
RM36,300
Course Structure
- Introduction to Communication Theories
- Introduction to Public Relations
- Public Speaking for PR
- Public Relations Strategies & Tools
- Public Relations Writing
- Public Opinion & Persuasion
- Media Law & Ethics
- Media Relations
- Communication Research Methods
- Theories, Roles & Models of PR
- PR and New Media
- Writing Strategy
- Globalisation & Communication OR Socio-Cultural Communication
- Advanced PR Writing
- Introduction to Integrated Marketing Communication OR Publication for PR
- PR Campaign Planning & Management
- Statistical Analysis for Communication
- Crisis Management in PR
- Introduction to Organisational Communication OR Psychology for Communication
- Multimedia Tools for PR
- Public Relations Project I
- Public Relations Project II
- PR Practices in Malaysia
- Introduction to Corporate Communication
- Industrial Attachment
Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:
- Bahasa Kebangsaan A
- English for Tertiary Studies
- Academic English
- English for Career Preparation
- Tamadun Islam dan Asia
- Contemporary Malaysian Issues
- Hubungan Etnik
- Critical Thinking
- *Co-curricular
Note:*compulsory Co-Curricular Course is taken in the semesters.
Entry Requirements
- STPM: Grade C in 2 relevant subjects
- A Level: Grade D in 2 relevant subjects
- UEC: Grade B in 5 relevant subjects
- Other IHL: Relevant Foundation/ Diploma accredited by MQA
- TAR UMT: Foundation in Arts (Track C) OR Relevant Diploma
Compulsory subject:
- STPM, A Level, UEC, TAR UMT and Other IHL qualifications must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language.
Note:
- a) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of their Bachelor Degree.
- b) TAR UMT Diploma will be accepted on credit transfer into Bachelor Degree programmes.
- c) Equivalent qualifications or qualifications from other Institutions of Higher Learning (IHL) will be considered on a case-by-case basis.
- d) Subject to the Ministry of Higher Education’s latest requirements.
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM36,300
Total payable amount
RM36,300