This programme aims to equip graduates with the skills to tackle complex business challenges through advanced data analysis techniques, including data modelling, statistics, and machine learning. Students learn to interpret and transform vast amounts of data into valuable insights that drive business performance. Upon completion, graduates are equipped to communicate these insights effectively to support informed decision-making and enhance strategic and operational outcomes within organisations.

Programme Outline:

• IT Fundamentals and Applications
• Quantitative Methods
• Economics
• Business Communication
• Organisational Behaviour
• Principles of Marketing
• Principles of Accounting
• Principles of Finance
• Artificial Intelligence for Business 
• Advanced Spreadsheet
• Business Ethics
• Operations Management
• Programming for Business Analytics
• Global Business
• Business Intelligence
• Cross Cultural Management
• Business Research 
• Data Insights and Visualisation
• Human Resource Analytics
• Marketing Analytics
• Management Information Systems
• Accounting Analytics for Decision Making
• Data Science for Business Analytics
• Industrial Training
• Strategic Foresight
• Web and Social Media Analytics
• Applied Business Analytics Projects
• Entrepreneurship

Compulsory Courses:

• English for Tertiary Studies, Academic English,  English for Career Preparation, Falsafah dan Isu Semasa, Penghayatan Etika dan Peradaban, Integrity & Anti-Corruption, Service Learning/Bahasa Kebangsaan A and Co-curricular.

Note:

• Course contents will be updated regularly to make them relevant and current for the benefit of our students.