Diploma in E-Marketing
Tunku Abdul Rahman University of Management and Technology (TAR UMT)
Kuantan, Pahang, Malaysia
Quick Facts
Duration
2 years
Mode
Full-time, On-campus
Intake
Jun, Nov
Tuition Fees
RM19,200
Course Highlights
- Provides you with the skills and knowledge to apply e-commerce technologies to marketing
- Upon completion, you can proceed to Year 2 of the TAR UMT Bachelor of Business (Honours) in Marketing programme on credit transfer or apply for admission into relevant bachelor degree programmes at TAR UMT or other universities on credit transfer
- Over 35,000 students in 6 campuses across Malaysia
- Professionally driven, industry-relevant and entrepreneurship-focus programmes
Entry Requirements
- SPM: 3 Credits in the relevant subjects
- O Level: 3 Grade C in the relevant subjects
- UEC: 3 Grade B in the relevant subjects
- Certificate:
- Relevant certificate accredited by MQA OR
- Relevant Skilled/Technical/Vocational Certificate accredited by MQA or recognised by the Malaysian Government.
Compulsory subjects:
- SPM,O Level or UEC must include SPM Pass/ O Level Grade E (pass) in Mathematics##/ UEC Grade C in one mathematics subject##
- SPM,O Level or UEC must include must include SPM Pass/ O Level Grade E (pass)/ UEC Grade C in English Language**
## Grade C and above in General Mathematics conducted by TAR UMT is accepted as having fulfilled the Mathematics requirement for applicants who fail the required Mathematics subject at SPM/O Level/UEC.
** Grade C and above in English Language conducted by TAR UMT is accepted as having fulfilled the English Language requirement for applicants who fail the required English Language subject at SPM/O Level/UEC.
Notes:
- a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from the year 2013 onwards must also have at least a pass in Sejarah.
- b) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of their Diploma.
- c) Equivalent qualifications or qualifications from other Institutions of Higher Learning (IHL) will be considered on a case-by-case basis.
- d) Subject to the Ministry of Higher Education’s latest requirements.
Course Structure
- Principles of Accounting
- Economics
- Quantitative Studies
- Introduction to Business
- IT Fundamentals and Applications
- Organisation Behaviour
- Fundamentals of Marketing
- Introduction to E-Commerce
- Principles of Management
- Internet Retailing and Services
- Fundamentals of Finance
- Workplace Communication
- Introduction to Business Analytics
- MIS in the Digital Age
- Consumer Insight and Behaviour
- AI in Social Media Marketing
- Introduction to Human Resource Management
- Marketing Research
- Introduction to Cyber Security
- Ethics for Business
- Setting Up An Online Business
- Entrepreneurship
- E-Customer Relationship Management
- Digital and Business Transformation
- Principles of Supply Chain Management
Compulsory Courses:
- English for Tertiary Studies
- Penghayatan Etika dan Peradaban
- Academic English
- Civic Consciousness and Volunteerism/Bahasa Kebangsaan A
- Integrity and Anti-Corruption
- Co-curricular
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM19,200
Total payable amount
RM19,200
