Bachelor of Business (Marketing)

Swinburne University of Technology Sarawak

Kuching, Sarawak, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Mar, Sep

Tuition Fees

RM86,880

Explore the significance of marketing in the wider business context and how business results are achieved through the development and endorsement of a customer focus
Areas of study include market research, buyer behaviour, marketing metrics, marketing planning, advertising and promotion
This marketing major is designed to prepare you to understand your markets, research customers' needs and wants, and appreciate internal capabilities and objectives
Top 1% university in the world (#291) in the QS World University Rankings 2027

Core units:

Elective units:

Non-credit units:

SPM: A Pass with at least 3 Credits incl Mathematics, or
STPM: A pass with a minimum of Grade C (GP2.0) incl Mathematics at SPM level, or
A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Maqbul (pass) and a credit in Mathematics at SPM level or its equivalent, or
A pass in SKM Level 3, and a credit in Mathematics at SPM level, or
A pass in any qualifications equivalent to Certificate (Level 3, MQF) and a credit in Mathematics at SPM level.
Candidates without a credit in Mathematics at SPM level or its equivalent may be admitted if the Certificate programme contains subjects in mathematics that are equivalent to mathematics at SPM level. Candidates with a credit in computing-related subject at SPM level or its equivalent may be given preferential consideration.

IELTS: 5.0 (no individual band below 5.0)
TOEFL iBT/TOEFL Home Edition Test^: 40 (no less than 5 in reading, 5 in listening, 14 in speaking, 15 in writing)
PTE Academic: 36 with no communicative skill score less than 36
SPM: D
UEC: B4
1119: D
MUET: 3
GCE 'O' Level**: D
GCE 'A' Level and AS Level#: C
International Baccalaureate: Minimum Grade 4 in English A or B at Standard Level or Higher Level
Common European Framework: B1
C1 Advanced (formerly known as Cambridge English Advanced: CAE): 154, no band less than 154
Linguaskill General^: Overall score of 140-159 with no band less than 120
Sri Lanka O Level (English Language or Appreciation of English Literacy Text): S
Duolingo English Test (For Malaysian students only)^^: Overall score of 75-80
**Applicable for both English as First Language and English as Second Language
#A/AS Level - General Paper, General Studies, English Language, English Literature, English Language and Literature
^Valid for students commencing Swinburne programs in 2022-2023 teaching period only.
^^Valid for Malaysian students commencing Swinburne programs in 2023 teaching period only.