Bachelor of Mass Communication (Hons)

SEGi University

Petaling Jaya, Selangor, Malaysia

This programme has been discontinued. View other courses offered by SEGi University here.

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Jan, May, Sep

Tuition Fees

RM64,210

Course Structure

  • Communication English
  • Media Technology & Practices
  • Understanding Advertising
  • Understanding Journalism
  • Understanding Public Relations
  • Understanding Broadcasting
  • Corporate Communication
  • Creative & Innovative Publishing
  • Integrated Marketing Communication
  • Psychology in Communication
  • Mass Communication & Stories of Mass Media
  • Media Law, Power & Public Opinion
  • Entrepreneurship
  • Theory and Principles of Communication
  • Business Ethics
  • Managing Media and Business
  • Sociology of Media & Culture
  • Research Methods
  • Social Media and Public Relation Practices
  • Public Opinion and Propaganda
  • Creative Writing
  • Communication & Campaign Management
  • Environmental Management & Tech
  • Elective 1
  • Elective 2
  • Elective 3
  • Research Project
  • Industrial Training
  • Advertising Elective:
    • Advertising Copywriting & Digital Publishing
    • Advertising Strategies & Planning
    • Internet Advertising & Management
  • Public Relations Elective:
    • Media Relations and Publicity
    • Media Relations and Media Writing
    • Strategies and Practices in Public Relations
  • Broadcasting Elective:
    • Documentary Feature Production
    • Managing Television Program and Production
    • TV and Online Broadcast Journalism

Entry Requirements

  • STPM: Min. of Grade C (GPA 2.00) in any 2 subjects and a credit in English at SPM level
  • UEC: At least 5Bs
  • Diploma: Min. CGPA of 2.00 and a credit in English at SPM level
  • Diploma in Media and Communication or its equivalent
  • Matriculation/Foundation: Min. CGPA of 2.00 and credit in English at SPM level
  • A Level: Full pass (grade D) in 2 subjects, SPM credit English
  • IELTS: Band 5
  • TOEFL iBT: 46
  • Cambridge English: 160
  • Pearson Test: 51
  • Linguaskill Cambridge: 162 - 168
  • MUET: Band 3
  • *The English requirement serves as a guideline and it is subject to change. The weightage requirement may vary for different programmes.

Estimated Fees

Application fees (non-refundable)

RM500

Tuition fees

RM64,210

Other miscellaneous fees

RM7,500

Discounts & scholarships

-RM1,300

  • Exclusive
  • Waiver

Total payable amount

RM70,910

You save RM1,300 when you apply with EduAdvisor!

Other savings

Up to RM19,263

  • Grant
  • Rebate

Scholarships

SEGi University

Petaling Jaya, Selangor

UEC / A-Level / STPM Rebate

Amount

30% tuition fee rebate

Study Level

Bachelor's Degree

SEGi University

Petaling Jaya, Selangor

Travelling Allowance

Amount

RM500 claims

Study Level

Foundation, Diploma, Bachelor's Degree

SEGi University

Petaling Jaya, Selangor

Sibling Discount / Family Discount

Amount

Up to 40% tuition fee waiver

Study Level

Foundation, Diploma, Bachelor's Degree

SEGi University

Petaling Jaya, Selangor

Ace (i) Scholarship

Amount

Up to RM1,000 per 'A'

Study Level

Foundation, Diploma, Bachelor's Degree

SEGi University

Petaling Jaya, Selangor

SEGi Study Grant

Amount

RM1,000 every year for a maximum of RM5,000

Study Level

Diploma, Bachelor's Degree

SEGi University

Petaling Jaya, Selangor

Returning SOC Rebate

Amount

RM2,000 rebate

Study Level

Bachelor's Degree

SEGi University

Petaling Jaya, Selangor

OKU/Orphanage rebates

Amount

30% tuition fee rebate

Study Level

Foundation, Diploma, Bachelor's Degree

SEGi University

Petaling Jaya, Selangor

SEGi Sports / Clubs / Societies Scholarship

Amount

Up to 100% tuition fee waiver

Study Level

Foundation, Diploma, Bachelor's Degree

SEGi University

Petaling Jaya, Selangor

Ace (ii) Scholarship

Amount

Up to 35% tuition fee waiver

Study Level

Foundation, Diploma, Bachelor's Degree

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