Bachelor of Mass Communication (Hons)

SEGi University

Petaling Jaya, Selangor, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Jan, Mar, Apr, Jun, Jul, Sep

Tuition Fees

RM47,600

Course Highlights

  • Dual Award Degree with University of Central Lancashire (UCLAN), UK
  • Exposed to hands-on training with state-of-the-art equipment and industry-relevant software to fully immerse in both the creative and managerial aspects of the mass communications industry
  • One of Malaysia's largest private universities, with over 20,000 students across 5 campuses in Malaysia
  • 1 of 24 universities in the world with QS 5 Stars Plus status

Course Structure

  • Communication English
  • Media Technology & Practices
  • Understanding Advertising
  • Understanding Journalism
  • Understanding Public Relations
  • Understanding Broadcasting
  • Corporate Communication
  • Creative & Innovative Publishing
  • Integrated Marketing Communication
  • Psychology in Communication
  • Mass Communication & Stories of Mass Media
  • Media Law, Power & Public Opinion
  • Entrepreneurship
  • Theory and Principles of Communication
  • Business Ethics
  • Managing Media and Business
  • Sociology of Media & Culture
  • Research Methods
  • Social Media and Public Relation Practices
  • Public Opinion and Propaganda
  • Creative Writing
  • Communication & Campaign Management
  • Environmental Management & Tech
  • Elective 1
  • Elective 2
  • Elective 3
  • Research Project
  • Industrial Training
  • Advertising Elective:
    • Advertising Copywriting & Digital Publishing
    • Advertising Strategies & Planning
    • Internet Advertising & Management
  • Public Relations Elective:
    • Media Relations and Publicity
    • Media Relations and Media Writing
    • Strategies and Practices in Public Relations
  • Broadcasting Elective:
    • Documentary Feature Production
    • Managing Television Program and Production
    • TV and Online Broadcast Journalism

Entry Requirements

  • STPM: Min. of Grade C (GPA 2.00) in any 2 subjects and a credit in English at SPM level
  • UEC: At least 5Bs
  • Diploma: Min. CGPA of 2.00 and a credit in English at SPM level
  • Diploma in Media and Communication or its equivalent
  • Matriculation/Foundation: Min. CGPA of 2.00 and credit in English at SPM level
  • A Level: Full pass (grade D) in 2 subjects, SPM credit English
  • IELTS: Band 5
  • TOEFL iBT: 46
  • Cambridge English: 160
  • Pearson Test: 51
  • Linguaskill Cambridge: 162 - 168
  • MUET: Band 3
  • *The English requirement serves as a guideline and it is subject to change. The weightage requirement may vary for different programmes.

Estimated Fees

Application fees (non-refundable)

RM500

Tuition fees

RM55,755

RM47,600

  • Scholarship

Other miscellaneous fees

RM12,900

Discounts & scholarships

-RM300

  • Exclusive

Total payable amount

RM60,700

You save RM8,455 when you apply with EduAdvisor!

Other savings

Up to RM9,520

  • Rebate
  • Scholarship

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