Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, Mar*, Apr*, May, Jun*, Jul*, Sep, Oct*, Nov*
*This may be a special intake. Contact us to find out more.
Tuition Fees
RM58,375
Course Highlights
- With a strong emphasis on management skills, this programme will equip you with a well-rounded understanding of various business disciplines
- Choose between 5 specialisations, such as General Management, Human Resource Management, Financial Management, Digital Marketing and Business Analytics, so you can tailor your education according to your interests and career aspirations
- SEGi University takes pride in integrating industry experiences into the classroom and will provide you with real-world projects that will be mentored by both academic and industry experts
- Ranked among the world’s top 1.5% Universities in the world (#731-740) with a 5 Stars Plus rating in the QS World University Rankings 2026, 1 of only 24 universities worldwide with this status
Course Structure
- Personal Development & Communication Skills
- Quantitative and Statistical Methods
- Principles of Economics
- Business Management
- Financial Accounting 1
- Global and Applied Economics
- Consumer Behaviour
- Innovative & Creative Skills in Business
- Understanding Markets and Consumers
- Elective 1
- International Business
- Managing Organisation
- Customer Relationship Management
- Financial Management 1
- Business Law
- Negotiations & Conflict Management
- Digital Business
- Elective 2
- Elective 3
- Business-Government Relations
- Management Accounting
- Entrepreneurship
- Strategic and Change Management
- Business Research Project
- Research Methodology
- Elective 4
Specialisations
- Financial Management:
- Financial Management 2
- Corporate Finance
- International Finance: Markets & Management
- Investment Decision
- Financial Auditing
- Financial Reporting
- Digital Marketing:
- Relationship Marketing in the Digital Age
- Digital Marketing Communication and Advertising Practices
- Marketing Principles, Directions and Applications
- Planning for Media, Direct and Online Marketing
- Critical Issues and Innovative Digital Marketing
- Human Resource Management:
- Human Resource Management 1
- Human Resource Management 2
- Re-sourcing of Human Resource 1
- Re-sourcing of Human Resource 2
- Employment Relations
- Business Analytics:
- Analytics Approaches for Business Decisions
- Business Data Modelling
- Econometrics for Business
- Enterprise Analytics
- Forecasting Techniques and Application for Business
- General Management:
- Operation and Quality Management
- Human Resource Management 1
- Corporate Finance
- Corporate Strategy
- International Finance: Markets & Management
- Integrated Degree:
- Strategic Management
- Organisational Behavior
- Managing in the International Economy
Electives (Choose 4 out of 5 courses):
- Innovative Technology and Systems
- Business Communication
- Introduction to Strategic Management
- Environmental Management and Technology
- Business Ethics
Entry Requirements
- SPM: Credit in Mathematics and a pass in English
- UEC: 5 grade B
- A Level: Full pass in 2 subjects (grade D)
- STPM: Minimum Grade C (CGPA 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualifications
- STAM: Minimum grade of Jayyid, and a pass in Mathematics and English at SPM level
- Any Diploma or Advanced Diploma (Level 4 or 5, MQF)
- Matriculation/Foundation qualification: Minimum CGPA of 2.00 out of 4.00, or any equivalent qualifications
- Note: The requirement to pass Mathematics and English subjects at SPM level for STPM and STAM candidates can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievements.
- The English proficiency requirement is exempted for international students if:
- The student has an academic qualification from an institution where English is used as a medium of instruction OR
- The student is from a country where English is an official language
Estimated Fees
Application fees (non-refundable)
RM500
Tuition fees
RM58,375
Other miscellaneous fees
RM7,500
Discounts & scholarships
-RM1,300
Total payable amount
RM65,075
You save RM1,300 when you apply with EduAdvisor!
Other savings
Up to RM17,513