Quick Facts
Duration
2 years
Mode
Full-time, On-campus
Intake
Jan, Mar*, Apr*, May, Jul*, Aug*, Sep, Nov*, Dec* *This may be a special intake. Contact us to find out more.
Tuition Fees
RM31,900
Course Highlights
- Gain the prerequisite knowledge, skills, techniques and ethics needed for implementing effective and efficient strategies in the business of marketing products and services
- Learn how to analyse market trends, define target markets, create marketing strategies and unlock business opportunities in a variety of marketing fields
- Work on real-life projects with MNEs, SMEs, entrepreneurs and top executives, gaining practical experience and insights that will set you apart in the business world
- SEGi University is ranked among the world's top 1.5% Universities in the world (#701-710) with a 5 Stars Plus rating in the QS World University Rankings 2027
Course Structure
- Introduction to Business
- Microeconomics
- General Language Training
- Financial Accounting 1
- Data Analysis
- Academic English
- Falsafah dan Isu Semasa/Penghayatan Etika dan Peradaban (Local students)
- Bahasa Melayu Komunikasi 1 (International students)
- Principles of Management
- Business Communication
- Introduction to Marketing
- Growth Mindset/Bahasa Kebangsaan A*
*For Malaysian students who do not have a credit in SPM BM
- Macroeconomics
- Elective
- Digital and Service Marketing
- Consumer Behaviour
- Applied Digital Skills
- Elective
- Social Media Marketing
- Industrial Revolution 4.0 in Malaysia
- Marketing Management
- Digital Marketing
- Business and Company Law
- Elective
- Co-curriculum Management
- Personal Selling
- Integrated Marketing Communication
- Elective
- Marketing Research
Entry Requirements
- SPM/O Level or equivalent: 3 credits
- UEC: 3 credits
- Related SKM Level 3
- Related Certificate or equivalent
- MQA-APEL T4
- IELTS: Band 5.5
- TOEFL iBT: 42
- Cambridge English: 154
- Pearson Test: 47
- Linguaskill Cambridge: 154 - 161
- MUET: Band 2
- *The English requirement serves as a guideline and it is subject to change. The weightage requirement may vary for different programmes.
Estimated Fees
Application fees (non-refundable)
RM500
Tuition fees
RM31,900
Other miscellaneous fees
RM3,400
Discounts & scholarships
-RM1,300
Total payable amount
RM34,500
You save RM1,300 when you apply with EduAdvisor!
Other savings
Up to RM12,760
Scholarships
SEGi College Kuala Lumpur
Kuala Lumpur, Kuala Lumpur
Sibling Discount / Family Discount
Amount
Up to 40% tuition fee waiver
Study Level
Certificate, Foundation, Diploma, Bachelor's Degree
SEGi College Kuala Lumpur
Kuala Lumpur, Kuala Lumpur
Amount
30% tuition fee rebate
Study Level
Foundation, Diploma, Bachelor's Degree
SEGi College Kuala Lumpur
Kuala Lumpur, Kuala Lumpur
SEGi High Achiever's Scholarship (HAS)
Amount
Up to 100% tuition fee waiver
Study Level
Foundation, Diploma, Bachelor's Degree
SEGi College Kuala Lumpur
Kuala Lumpur, Kuala Lumpur
Amount
Up to RM1,000 per 'A'
Study Level
Foundation, Diploma, Bachelor's Degree
SEGi College Kuala Lumpur
Kuala Lumpur, Kuala Lumpur
Amount
RM1,000 every year for a maximum of RM5,000
Study Level
Certificate, Diploma, Bachelor's Degree
SEGi College Kuala Lumpur
Kuala Lumpur, Kuala Lumpur
SEGi Sports / Clubs / Societies Scholarship
Amount
Up to 100% tuition fee waiver
Study Level
Foundation, Diploma, Bachelor's Degree
SEGi College Kuala Lumpur
Kuala Lumpur, Kuala Lumpur
Amount
Up to 35% tuition fee waiver
Study Level
Foundation, Diploma, Bachelor's Degree
SEGi College Kuala Lumpur
Kuala Lumpur, Kuala Lumpur
'A' Rebates and High Achiever Scholarship (HAS) Using Trial Results
Amount
Up to 100% tuition fee waiver
Study Level
Foundation, Diploma
SEGi College Kuala Lumpur
Kuala Lumpur, Kuala Lumpur
Amount
RM500 claims
Study Level
Certificate, Foundation, Diploma, Bachelor's Degree