BA (Hons) Advertising and Digital Marketing Communications (3+0 University of Greenwich, UK)
SEGi College Kuala Lumpur
Jalan Hang Lekiu, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, May, Jun, Sep
Tuition Fees
RM40,800
Course Structure
- Personal and Professional Development 1
- The Marketer
- Principles and Practice of Marketing
- Multichannel Marketing
- Financial Aspect of Marketing
- Public Relations: From Concepts to Practice
- Bahasa Melayu Komunikasi 2 (International students)
- Penghayatan Etika dan Peradaban (Local students)
- Malaysia Society 5.0
- Customer Insight and Research
- Personal and Professional Development 2
- Integrated Marketing Communications Management
- Global Marketing Management
- Marketing Management
- Penghayatan Etika dan Peradaban/Falsafah dan Isu Semasa (International students)
- Falsafah dan Isu Semasa (Local students)
- Design Thinking/Bahasa Kebangsaan A*
*For Malaysian students who do not have a credit in SPM BM
- Dissertation
- Direct, Interactive and Digital Marketing
- Business and Marketing Strategy
- Social Media Analytics
- Contemporary Issues in Marketing
- Social Marketing
- Community Engagement
Entry Requirements
- UEC: 5 credits
- STPM: Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)
- A Level: Passes in 2 subjects
- Matriculation/Foundation or equivalent
- SAM/AUSMAT: Min. ATAR 60
- Related SKM Level 5
- Related Diploma
- MQA-APEL T6
- Additional Requirements: Credit in Maths at SPM/O Level or equivalent and min. CGPA 2.50
- IELTS: Band 6.0
- TOEFL iBT: 46
- Cambridge English: 160
- Pearson Test: 51
- Linguaskill Cambridge: 169 - 175
- MUET: Band 3
- *The English requirement serves as a guideline and it is subject to change. The weightage requirement may vary for different programmes.
Estimated Fees
Application fees (non-refundable)
RM500
Tuition fees
RM40,800
Other miscellaneous fees
RM24,348
Discounts & scholarships
-RM1,300
Total payable amount
RM64,348
You save RM1,300 when you apply with EduAdvisor!
Other savings
Up to RM8,160