BA (Hons) Advertising and Digital Marketing Communications (3+0 University of Greenwich, UK)

SEGi College Kuala Lumpur

Jalan Hang Lekiu, Kuala Lumpur, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Jan, May, Jun, Sep

Tuition Fees

RM30,152

Course Structure

Year 1

Personal and Professional Development 1
The Marketer
Principles and Practice of Marketing
Multichannel Marketing
Financial Aspect of Marketing
Public Relations: From Concepts to Practice
Bahasa Melayu Komunikasi 2 (International students)
Penghayatan Etika dan Peradaban (Local students)
Malaysia Society 5.0

Year 2

Customer Insight and Research
Personal and Professional Development 2
Integrated Marketing Communications Management
Global Marketing Management
Marketing Management
Penghayatan Etika dan Peradaban/Falsafah dan Isu Semasa (International students)
Falsafah dan Isu Semasa (Local students)
Design Thinking/Bahasa Kebangsaan A*

*For Malaysian students who do not have a credit in SPM BM

Year 3

Dissertation
Direct, Interactive and Digital Marketing
Business and Marketing Strategy
Social Media Analytics
Contemporary Issues in Marketing
Social Marketing
Community Engagement

Entry Requirements

Entry Requirements

UEC: 5 credits
STPM: Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)
A Level: Passes in 2 subjects
Matriculation/Foundation or equivalent
SAM/AUSMAT: Min. ATAR 60
Related SKM Level 5
Related Diploma
MQA-APEL T6
Additional Requirements: Credit in Maths at SPM/O Level or equivalent and min. CGPA 2.50

English Requirements

IELTS: Band 6.0
TOEFL iBT: 46
Cambridge English: 160
Pearson Test: 51
Linguaskill Cambridge: 169 - 175
MUET: Band 3
*The English requirement serves as a guideline and it is subject to change. The weightage requirement may vary for different programmes.

Estimated Fees

Application fees (non-refundable)

RM500

Tuition fees

RM40,800

RM30,152

Other miscellaneous fees

RM24,348

Discounts & scholarships

-RM300

Total payable amount

RM54,700

You save RM10,948 when you apply with EduAdvisor!

Other savings

Up to RM6,030