Bachelor of Business (Digital Marketing) (Hons)
Saito University College
Petaling Jaya, Selangor, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, Feb, Mar, Apr, May, Jun, Jul, Aug, Sep, Oct, Nov, Dec
Tuition Fees
RM45,000
Course Highlights
- Learn how to adapt existing marketing theories within the new concept of digital marketing, social media marketing, search marketing, and content marketing
- Engage in real projects and receive coaching, mentorship and even allowance by industry digital marketing partners of Saito
- Over 3 decades of experience, with design at its core strength
Course Structure
- TITAS/Bahasa Melayu Komunikasi 2
- Principles of Marketing
- Principles of Management
- Business English/English
- Accounting
- Microeconomics
- Management Information Systems
- Hubungan Etnik/Pengajian Malaysia 3
- Business Mathematics
- Kemahiran Kepimpinan dan Hubungan Insan/Entrepreneurship
- Critical Thinking
- Consumer Behaviour
- Macroeconomics
- Ekonomi Malaysia
- Business Writing
- Financial Management
- Human Resource Management
- Digital Marketing
- Brand Management
- Business Law
- Khidmat Masyarakat/Aktiviti Ko-Kurikulum
- Web Design
- Social Media & Mobile Marketing
- Marketing Research
- Electronic Marketing
- Effective Marketing Communications
- Digital Content Marketing
- Search and Email Marketing
- Strategic Marketing Management
- Business Consultancy/Management Project
- International Marketing
- Big Data and Emerging Innovation
- Digital Marketing Planning and Strategy
Entry Requirements
- STPM: Pass or equivalent to Grade C (NGMP 2.0) in 2 subjects and pass in SPM Mathematics and English.
- STAM: Pass with a minimum grade of 'Jayyid' and pass in SPM Mathematics and English.
- UEC: Pass with minimum of 5 B's which includes English and Mathematics.
- Matriculation/Foundation: Pass with the minimum CGPA 2.0 from any IPTS/IPTA/Institution which is allowed to offer Foundation Programs (Business Studies or Management Studies)
- Diploma: Pass in level 4 with a minimum of PNGK 2.0
- Any other qualification required as equivalent by the government of Malaysia.
Estimated Fees
Application fees (non-refundable)
RM1,000
Tuition fees
RM50,000
RM45,000
Other miscellaneous fees
RM3,000
Discounts & scholarships
-RM300
Total payable amount
RM48,700
You save
RM5,300
when you apply with EduAdvisor!
Other savings
Up to RM2,000