Bachelor of Business (Digital Marketing) (Hons)

Saito University College

Petaling Jaya, Selangor, Malaysia

Quick Facts


3 years


Full-time, On-campus


Jan, Feb, Mar, Apr, May, Jun, Jul, Aug, Sep, Oct, Nov, Dec

Tuition Fees


Course Highlights

  • Learn how to adapt existing marketing theories within the new concept of digital marketing, social media marketing, search marketing, and content marketing
  • Engage in real projects and receive coaching, mentorship and even allowance by industry digital marketing partners of Saito
  • Over 3 decades of experience, with design at its core strength

Course Structure

  • TITAS/Bahasa Melayu Komunikasi 2
  • Principles of Marketing
  • Principles of Management
  • Business English/English
  • Accounting
  • Microeconomics
  • Management Information Systems
  • Hubungan Etnik/Pengajian Malaysia 3
  • Business Mathematics
  • Kemahiran Kepimpinan dan Hubungan Insan/Entrepreneurship
  • Critical Thinking
  • Consumer Behaviour
  • Macroeconomics
  • Ekonomi Malaysia
  • Business Writing
  • Financial Management
  • Human Resource Management
  • Digital Marketing
  • Brand Management
  • Business Law
  • Khidmat Masyarakat/Aktiviti Ko-Kurikulum
  • Web Design
  • Social Media & Mobile Marketing
  • Marketing Research
  • Electronic Marketing
  • Effective Marketing Communications
  • Digital Content Marketing
  • Search and Email Marketing
  • Strategic Marketing Management
  • Business Consultancy/Management Project
  • International Marketing
  • Big Data and Emerging Innovation
  • Digital Marketing Planning and Strategy

Entry Requirements

  • STPM: Pass or equivalent to Grade C (NGMP 2.0) in 2 subjects and pass in SPM Mathematics and English.
  • STAM: Pass with a minimum grade of 'Jayyid' and pass in SPM Mathematics and English.
  • UEC: Pass with minimum of 5 B's which includes English and Mathematics.
  • Matriculation/Foundation: Pass with the minimum CGPA 2.0 from any IPTS/IPTA/Institution which is allowed to offer Foundation Programs (Business Studies or Management Studies)
  • Diploma: Pass in level 4 with a minimum of PNGK 2.0
  • Any other qualification required as equivalent by the government of Malaysia.

Estimated Fees

Application fees (non-refundable)


Tuition fees



  • Bursary

Other miscellaneous fees


Discounts & scholarships


  • Exclusive

Total payable amount


You save RM5,300 when you apply with EduAdvisor!

Other savings

Up to RM2,000

  • Waiver