Bachelor of Marketing (Honours) - Online

Perdana University

Bukit Damansara, Kuala Lumpur, Malaysia

Quick Facts

Duration

1 year

Mode

Full-time, Online

Intake

Feb, Jun, Sep

Tuition Fees

RM30,000

Course Structure

  • Business Mathematics
  • Public Speaking and Communication Skills
  • Introduction to Accounting
  • Principles of Marketing
  • Principles of Management
  • Economics
  • Management Information System
  • Principles of Human Resource Management
  • Business Decisions and Finance
  • Law and Ethics
  • Organisational Behaviour
  • Entrepreneurship
  • Business Statistics
  • Business-to-Business Marketing
  • Operations Management
  • Strategic Management
  • Service Management
  • International E-Commerce
  • Social Media Marketing
  • Introduction to International Marketing
  • Marketing Management
  • Consumer Behaviour
  • Product Management
  • Retail Management
  • Co-curriculum
  • Falsafah dan Isu Semasa/Philosophy and Current Issues
  • Bahasa Kebangsaan A
  • Bahasa Melayu Komunikasi 2
  • Customer Relationship Management
  • Integrated Marketing Communication
  • Research Methods in Marketing
  • Marketing Project
  • Industrial Training

Choose 3 Electives:

  • Corporate Strategy and Leadership
  • Strategic Digital Marketing
  • Technology and Information System Management
  • Business Law, Ethics and Governance
  • Strategic Human Resource Management

Entry Requirements

  • STPM: A pass with minimum of grade C (GP 2.00) in any two (2) subjects at SPM level
  • STAM: A pass with grade of Jayyid
  • Matriculation / Foundation: A pass with CGPA of 2.00
  • Diploma (Level 4, MQF) / Advanced Diploma (Level 5, MQF): At least CGPA of 2.00
  • DKM / DVM / DLKM: Subjected to Senate / Academic Board Approval
  • Any equivalent qualification recognised by the Malaysian Government

Prerequisites

  • SPM or equivalent: A pass in Mathematics and English

International Students

  • IELTS: Score minimum 5.5 or its equivalent

Estimated Fees

Application fees (non-refundable)

RM500

Tuition fees

RM30,000

Other miscellaneous fees

RM2,000

Discounts & scholarships

-RM300

  • Exclusive

Total payable amount

RM32,200

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