BBA (Hons) Marketing

Nilai University

Nilai, Negeri Sembilan, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Jan, May, Jul, Oct

Tuition Fees

RM43,200

Course Structure

Common Core:

  • Business Communication
  • Business Ethics and Social Responsibility
  • Essentials of Information Skills
  • Foundation of Business
  • Human Resource Management
  • Introduction to Finance
  • Introduction to Financial Accounting
  • Introduction to Management Accounting
  • Law for Business
  • Principles of Management
  • Principles of Marketing
  • Principles of Macroeconomics
  • Principles of Microeconomics
  • Quantitative Methods for Business

Discipline Core:

  • Business Analytics
  • Business Research Methods
  • E-Commerce
  • Entrepreneurship
  • Financial Technology
  • Global Talent Management
  • Industrial Relations
  • Human Resource Development
  • International Business
  • Logistics and Supply Chain Management
  • Organisational Behaviour
  • Personal Finance
  • Strategic Management

Specialization:

  • Business Project Plan
  • Consumer Behaviour
  • Digital Marketing
  • Global Marketing
  • Marketing Management
  • Marketing Research
  • Perspective of Marketing Communication
  • Retailing
  • Sales Management
  • Strategic Marketing

Industrial Training:

  • Internship

Entry Requirements

  • STPM: A pass with a minimum Grade of C in any two (2) subjects and pass in Mathematics and English at the SPM level
  • A Level: A pass with a minimum Grade D in any two (2) subjects.
  • UEC: A pass with a minimum Grade B in five (5) subjects and pass in Mathematics and English
  • STAM: A pass with minimum Grade of Jayyid (good) and pass in Mathematics and English at the SPM level
  • Foundation/Matriculation: Minimum CGPA of 2.00
  • Diploma/Advanced Diploma (Level 4/5, MQF): Minimum CGPA of 2.00
  • *The requirement to pass Mathematics at the SPM level can be waived when the qualifications contain Mathematics with an equivalent/higher achievement.
  • *Malaysian students using English as the medium of instruction in their previous study or at least with Band 2 in MUET or equivalent can be exempted from a pass in English requirement.
  • *Those without a pass in Mathematics and/or English at the SPM level or equivalent can be admitted but are required to attend special enhancement courses, which should be an SPM equivalent.

Estimated Fees

Application fees (non-refundable)

RM100

Tuition fees

RM54,000

RM43,200

  • Financial Aid

Other miscellaneous fees

RM3,940

Discounts & scholarships

-RM300

  • Exclusive

Total payable amount

RM46,940

You save RM11,100 when you apply with EduAdvisor!

Login

Email
Password