Bachelor of Business Administration (Hons) Marketing Management
Multimedia University (MMU)
Bukit Beruang, Melaka, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Mar, Apr*, Jul, Oct *This may be a special intake. Contact us to find out more.
Tuition Fees
RM54,250
Course Highlights
- This three-year programme will nurture you with an in-depth understanding of the concept of marketing management and communication
- Special focus is given to international marketing, specifically the objectives and resources of an organisation on global environmental opportunities and needs
- Learn to interpret extensive market and operational information, develop an intuitive sense of customer and competitor motivations, and apply creativity in framing strategic marketing initiatives in light of implementation considerations and financial targets
- Opportunity to build soft skills such as strategic thinking, public speaking and analytical thinking
Course Structure
- Financial Accounting for Managers
- Information Systems Concepts
- Mathematics for Managers
- Fundamental of Marketing
- English for Business Studies
- Fundamental of Finance
- Introductory Macroeconomics
- Understanding Management
- Statistics for Managers
- Fundamental of Business And Entrepreneurship
- Managing Organisational Behaviour
- Business Marketing
- Management Accounting for Managers
- Introductory Microeconomics
- English for Business Communication
- Managing Human Resource
- Understanding Consumer
- Psychology
- Business and Commercial laws
- Business Information Systems
- Quality and Operations Management
- Market Planning and Management
- Industrial Training
- Business Ethics
- Marketing Research Methods
- Promotional Marketing
- Marketing in Service Industries
- Retailing
- Management of Strategy
- Marketing Management Research Project
- Strategic Marketing
- Malaysian Economy
- Electronic Business
- Business-to-business Marketing
Year 1:
- U2 - Bahasa Kebangsaan A or Foreign Language
- U1 - Hubungan Etnik OR Pengajian Malaysia 3 and Well-Being among Malaysians/Islamic Institutions
Year 2:
- U1 - TITAS OR Bahasa Melayu Komunikasi 2 in Malaysia
- U3 - Introduction to Multicultural Studies in Malaysia/Stress and wellbeing among Malaysians/Islamic Institutions in Malaysia
Year 3:
- U4 - Co-curriculum
TWO (2) subjects should be taken from the following:
- Brand Management
- International Marketing
- Selling and Sales Management
- Supply Chain Management
- Social Media and Digital Marketing
- Enterprise Systems Planning and Management
Entry Requirements
- Foundation/Matriculation: Pass Foundation/Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
- STPM: Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
- A Level: Pass A Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
- STAM: Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
- UEC: Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O Level English or equivalent;
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM54,250
Other miscellaneous fees
RM2,270
Discounts & scholarships
-RM300
Total payable amount
RM56,220
You save RM300 when you apply with EduAdvisor!
Other savings
Up to RM5,425
Scholarships
Multimedia University (MMU)
Melaka, Melaka
Amount
10% tuition fee waiver
Study Level
Diploma, Bachelor's Degree
Multimedia University (MMU)
Melaka, Melaka
Amount
100% tuition fee waiver
Study Level
Foundation, Bachelor's Degree
Multimedia University (MMU)
Melaka, Melaka
Amount
Up to 100% tuition fee waiver and hostel fees
Study Level
Foundation, Diploma, Bachelor's Degree
Multimedia University (MMU)
Melaka, Melaka
Amount
10% tuition fee waiver
Study Level
Bachelor's Degree
Multimedia University (MMU)
Melaka, Melaka
Amount
Up to 20% tuition fee waiver
Study Level
Bachelor's Degree
Multimedia University (MMU)
Melaka, Melaka
Amount
Up to 50% tuition fee waiver
Study Level
Foundation, Diploma, Bachelor's Degree
Multimedia University (MMU)
Melaka, Melaka
Amount
Up to 50% tuition fee waiver
Study Level
Foundation, Diploma, Bachelor's Degree