Bachelor of Business Administration (Hons) Marketing Management

Multimedia University (MMU)

Bukit Beruang, Melaka, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Mar, Apr*, Jul, Oct

Tuition Fees

RM54,250

Course Highlights

  • This three-year programme will nurture you with an in-depth understanding of the concept of marketing management and communication
  • Special focus is given to international marketing, specifically the objectives and resources of an organisation on global environmental opportunities and needs
  • Learn to interpret extensive market and operational information, develop an intuitive sense of customer and competitor motivations, and apply creativity in framing strategic marketing initiatives in light of implementation considerations and financial targets
  • Opportunity to build soft skills such as strategic thinking, public speaking and analytical thinking

Course Structure

  • Financial Accounting for Managers
  • Information Systems Concepts
  • Mathematics for Managers
  • Fundamental of Marketing
  • English for Business Studies
  • Fundamental of Finance
  • Introductory Macroeconomics
  • Understanding Management
  • Statistics for Managers
  • Fundamental of Business And Entrepreneurship
  • Managing Organisational Behaviour
  • Business Marketing
  • Management Accounting for Managers
  • Introductory Microeconomics
  • English for Business Communication
  • Managing Human Resource
  • Understanding Consumer
  • Psychology
  • Business and Commercial laws
  • Business Information Systems
  • Quality and Operations Management
  • Market Planning and Management
  • Industrial Training
  • Business Ethics
  • Marketing Research Methods
  • Promotional Marketing
  • Marketing in Service Industries
  • Retailing
  • Management of Strategy
  • Marketing Management Research Project
  • Strategic Marketing
  • Malaysian Economy
  • Electronic Business
  • Business-to-business Marketing

Year 1:

  • U2 - Bahasa Kebangsaan A or Foreign Language
  • U1 - Hubungan Etnik OR Pengajian Malaysia 3 and Well-Being among Malaysians/Islamic Institutions

Year 2:

  • U1 - TITAS OR Bahasa Melayu Komunikasi 2 in Malaysia
  • U3 - Introduction to Multicultural Studies in Malaysia/Stress and wellbeing among Malaysians/Islamic Institutions in Malaysia

Year 3:

  • U4 - Co-curriculum

TWO (2) subjects should be taken from the following:

  • Brand Management
  • International Marketing
  • Selling and Sales Management
  • Supply Chain Management
  • Social Media and Digital Marketing
  • Enterprise Systems Planning and Management

Entry Requirements

  • Foundation/Matriculation: Pass Foundation/Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
  • STPM: Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
  • A Level: Pass A Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
  • STAM: Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
  • UEC: Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O Level English or equivalent;

Estimated Fees

Application fees (non-refundable)

RM0

Tuition fees

RM54,250

Other miscellaneous fees

RM2,270

Discounts & scholarships

-RM300

  • Exclusive

Total payable amount

RM56,220

You save RM300 when you apply with EduAdvisor!

Other savings

Up to RM5,425

  • Discount

Scholarships

Multimedia University (MMU)

Melaka, Melaka

MMU Siblings Discount

Amount

10% tuition fee waiver

Study Level

Diploma, Bachelor's Degree

Multimedia University (MMU)

Melaka, Melaka

MMU President's Scholarship

Amount

100% tuition fee waiver

Study Level

Foundation, Bachelor's Degree

Multimedia University (MMU)

Melaka, Melaka

MMU Talent Scholarship

Amount

Up to 100% tuition fee waiver and hostel fees

Study Level

Foundation, Diploma, Bachelor's Degree

Multimedia University (MMU)

Melaka, Melaka

MMU Alumni Discount

Amount

10% tuition fee waiver

Study Level

Bachelor's Degree

Multimedia University (MMU)

Melaka, Melaka

MMU Merit Scholarship

Amount

Up to 20% tuition fee waiver

Study Level

Bachelor's Degree

Multimedia University (MMU)

Melaka, Melaka

MMU Staff Discount

Amount

Up to 50% tuition fee waiver

Study Level

Foundation, Diploma, Bachelor's Degree

Multimedia University (MMU)

Melaka, Melaka

TM Staff Discount

Amount

Up to 50% tuition fee waiver

Study Level

Foundation, Diploma, Bachelor's Degree

Login

Email
Password