PUBLIC RELATIONS

• Gain the tactical communication skills required to build strategic relationships and successfully influence public opinion.
• Introduces to the various processes through which companies and other organisations strategically create and manage their reputation and image using various forms of publicity and non-paid communication.
• Learn to manage the reputations of important organisations and forge impactful business relationships against a constantly shifting media landscape.
• Helps with skill development which allows to navigate nuanced cultural and political contexts with confidence, communicating complex ideas to diverse audiences of people and building relationships that benefit organizations, communities, and society at large.
• Opportunity to craft a community engagement program from scratch, learning the skills of project design and campaign planning.
• Final year gives you in-depth exposure to actual case studies from different countries and regions, helping you apply strategic problem-solving to real challenges faced by PR practitioners.
• Themes you explore throughout the minor are designed to complement other areas of study at SASS, such as communication, film, television, and screen studies, gender studies, global studies, and writing.
• Graduates can expect to be confident, informed, and skillful public communicators, capable of managing strategic campaigns and maintaining productive, engaging relationships across different industries.

Why choose public relations?

• You'll understand how public relations works in its various social contexts and master the skills needed to portray and position a client's product, achievement,reputation and values/ideas to a general public or specialised publics.

Units you can take in this area of study:

• Introduction to public relations
• Introduction to professional writing
• Transforming community: Project design and public relations for social campaigns
• Public relations: Cases and approaches.

Notes: 

You can choose from five majors in the Bachelor of Arts and Social Sciences program. Each major provides a unique perspective on the world and can lead to a variety of career paths.

• Communication
• Film, Television, and Screen Studies
• Global Studies
• Gender Studies
• Psychology

Additionally, you're required to take a minor to complement your major. As with the arts and social sciences major, you can also choose to do a second minor. The majors listed above can double up as minors if you did not choose them as your majors, or you can opt to pursue the following minors:

• Public Relations
• Writing