Bachelor of Business Management (Honours) (Marketing)

MILA University

Nilai, Negeri Sembilan, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Mar, Oct

Tuition Fees

RM74,600

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Entry Requirements

STPM:
- Pass with a minimum of Grade C (GP 2.00) in any 2 subjects AND A pass in Mathematics and English at SPM or its equivalent
STAM:
- Pass with a minimum of Grade Jayyid AND A pass in Mathematics and English at SPM or its equivalent
UEC:
- Pass with a minimum of Grade B in 5 subjects including pass in Mathematics and English OR Pass in Mathematics and English at SPM or its equivalent
A-Level:
- Pass with a minimum of Grade D in 2 subjects AND A pass in Mathematics and English at SPM or its equivalent
Matriculation/Foundation:
- Pass with a minimum of CGPA of 2.00
Diploma:
- Level 4, MQF with a minimum CGPA of 2.00
Advanced Diploma:
- Level 5, MQF with a minimum CGPA of 2.00
Diploma Kemahiran Malaysia (DKM)/ Diploma Vokasional Malaysia (DVM):
- Subjected to HEP Senate/Academic Board’s Approval)ORA Diploma Lanjutan Kemahiran Malaysia
Diploma Lanjutan Kemahiran Malaysia (DLKM):
- Subjected to HEP Senate/ Academic Board’s Approval
Others:
- Any other equivalent qualifications recognised by the Malaysian Government

English Requirements

Note: Applicants who have completed an academic qualification taught in English may be eligible for exemption from the University English and MQA requirements

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Course Structure

Year 1

Business Mathematics
Business Statistics
Digital Technologies in Business
English For Professional Communication
Financial Accounting
Introduction to International Business
Microeconomics
Principles of Information Systems
Principles of Management
Principles of Marketing
Principles of Project and Quality Management

Year 2

Business Finance
Consumer Behaviour
Corporate Governance
Discipline Core Elective 1***
E-Commerce
Entrepreneurship
International Cross-Cultural Management
Macroeconomics
Operations Management
Principles of Organisational Behaviour and Human Resource Management

Note: ***Student are given opportunity to choose the elective from other specialisation programmes (subjected to semester offering)

Year 3

Advertising & Promotion Management
Data Analytics for Business Decision-Making
Digital Marketing
Discipline Core Elective 2***
Global Marketing
Research Methods for Business
Service Marketing
Strategic Brand Management
Strategic Management
Strategic Marketing Management

Note: ***Student are given opportunity to choose the elective from other specialisation programmes (subjected to semester offering)

Overview

Mata Pelajaran Umum (MPU)

Bahasa Kebangsaan A**/ Introduction to Psychology*
Bahasa Melayu Komunikasi 2 (Non-Malaysian) / Penghayatan Etika dan Peradaban (Malaysian)
Integrity and Anti-corruption
Philosophy and Current Issues

Notes:

*For students (including Non-Malaysian) who are not required to take Bahasa Kebangsaan A.
**For Malaysian students who did not achieve credit for Bahasa Melayu in Sijil Pelajaran Malaysia (SPM)
***Student are given opportunity to choose the elective from other specialisation programmes (subjected to semester offering)