Diploma in Digital Marketing

Methodist College Kuala Lumpur (MCKL)

Brickfields, Kuala Lumpur, Malaysia

Quick Facts

Duration

2.5 years

Mode

Full-time, On-campus

Intake

Jan, Jun, Aug

Tuition Fees

RM24,300

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Course Highlights

MCKL is a Scottish Qualifications Authority (SQA) Approved Centre, so you will have the opportunity to receive two certificates, providing more options for future progressions
Exposure to the latest industry practices and trends in digital marketing from the Industrial Collaboration Programme (ICP), such as the Digital Marketing Project, to enhance your learning
Upon completion, you will have numerous options for a final year degree at high-ranked universities, accelerating your education
Special discounts are provided through our partner universities so you can pursue quality education abroad at an affordable cost with access to diverse cultural experiences and internationally recognised qualifications

Course Structure

Overview

Common Core
- Business Ethics
- Organisational Behaviour
- Fundamentals of Innovation and Entrepreneurship
- Introduction to Digital Business
- International Business
- Business Process Management
- Introduction to Business Communication
- Information System for Business
- Introduction to Microeconomics
- Introduction to Macroeconomics
- Financial Accounting
- Introduction to Finance
- Introduction to Management
- Introduction to Human Resource Management
- Introduction to Marketing
- Quantitative Methods
Discipline Core
- Digital Marketing Project
- Search Engine Optimisation
- Consumer Behaviour
- Service Marketing
- Strategic Brand Management
- Social Media Content Marketing
- Strategic Global Marketing
- Marketing Research and Analytics
- Introduction to Digital Marketing
Industrial Training
- Industrial Training for Digital Marketing
*Mata Pelajaran Pengajian Umum (MPU)
- Falsafah dan Isu Semasa
- Integrity and Anti-Corruption
- Character Formation
- Service Learning
- Bahasa Kebangsaan A (Local students who do not have credit in SPM BM)
- Bahasa Melayu Komunikasi 1 (International students)

Note: * MPU Subjects: The Ministry of Higher Education (MOHE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) within the duration of their studies. MCKL established a series of subjects that different programmes need to implement for all students to meet the Ministry's requirements. Subjects will differ depending on the institution and the level of studies of the student.

Entry Requirements

SPM: Min. 3 credits in any subjects
O Level/IGCSE: Min. 3 credits in any subjects
STPM: Min. a Grade C in any subjects
Others:
- Other equivalent qualifications recognised by the Ministry of Higher Education (MOHE) or the Malaysian Government will be considered on a case-by-case basis.

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