Bachelor of Arts (Honours) Marketing (3+0 University of Hertfordshire, UK)

INTI International College Subang

Subang Jaya, Selangor, Malaysia

Quick Facts


3 years


Full-time, On-campus


Jan, Apr, Aug

Tuition Fees


Course Structure

  • Economics for Business
  • Principles of Marketing
  • Marketing Data Analysis
  • Professional Development for Marketers
  • Introduction to Marketing Communications
  • Digital Marketing Essentials
  • English for Business Studies 1 & 2

Elective Modules Year 1 (Level 4) - Choose 1 out of 2:

  • Global Perspectives in Business
  • Creativity, Technology and Innovation
  • Managing People
  • Consumer Behaviour
  • Strategic Marketing Planning
  • Marketing for the Small Enterprise
  • Enhancing Employability in Marketing
  • Product Innovation (International)
  • Services Marketing

Elective Modules Year 2 (Level 5) - Choose 1 out of 3:

  • Digital Marketing in Practice
  • Advertising Concepts and Campaigns
  • Business Analysis Tools
  • Market and Social Research
  • E-Portfolio and Employer Relations
  • Managing Media & Communications
  • Contemporary Issues in Marketing
  • Strategic Brand Management
  • Global Marketing Ethics and Culture

Elective Modules Year 3 (Level 6) - Choose 1 out of 3:

  • Web Analytics and Social Media Monitoring
  • Advertising Strategy
  • Forecasting Methods for Managers

Entry Requirements

  • STPM: A minimum of two passes at minimum Grade C+ (GP 2.33) and SPM grade C in Mathematics
  • A Level: A minimum of 2 full passes totalling 80 UCAS points and grade C in either SPM or O Level Mathematics
  • Foundation: Successful completion of a relevant Foundation/Pre-U programme to include Mathematics with CGPA 2.00
  • UEC: 5Bs including at least a pass in Mathematics and a credit in English
  • SAM: Pass 5 subjects with ATAR 65%, a pass in English and Mathematics and no subject below 10/20
  • NSW (HSC): Minimum 10 units with UAI (ATAR) 65%, a pass in English and Mathematics and no subject below 50%
  • International Baccaulareate (IB): Minimum 24 points with at least 4 points for SL English and 4 pts for SL Mathematics
  • CPU: Minimum 6 Year 12 passes with an average of 65% and pass in English and Mathematics at Grade 12
  • Diploma: Pass diploma in related field with minimum CGPA 2.00 including a pass in Mathematics**
  • Others: Equivalent qualifications to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor
  • **(1) Credit transfer are given based on module to module mapping according to standards/guidelines provided by MOHE/MQA and in consultation with the Admission Tutor in University of Hertfordshire.
  • (2) Have to recognised English language proficiency result.
  • IELTS: Score of 6.0 (with no less than 5.5 in any band)
  • TOEFL: 72 with band scores of reading 18, writing 17, listening 17, speaking 20
  • Cambridge English First (also known as First Certificate in English): 169 overall with a minimum of 162 in each component
  • PTE: 59 with no less than 42 in any band
  • MUET: 4.0
  • SPM: Grade C
  • An equivalent qualification in English Language

Estimated Fees

Application fees (non-refundable)


Tuition fees


Other miscellaneous fees


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