Bachelor of Arts (Honours) Marketing (3+0 University of Hertfordshire, UK)
INTI International College Subang
Subang Jaya, Selangor, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, Apr, Aug
Tuition Fees
RM81,340
Course Structure
- Economics for Business
- Principles of Marketing
- Marketing Data Analysis
- Professional Development for Marketers
- Introduction to Marketing Communications
- Digital Marketing Essentials
- English for Business Studies 1 & 2
Elective Modules Year 1 (Level 4) - Choose 1 out of 2:
- Global Perspectives in Business
- Creativity, Technology and Innovation
- Managing People
- Consumer Behaviour
- Strategic Marketing Planning
- Marketing for the Small Enterprise
- Enhancing Employability in Marketing
- Product Innovation (International)
- Services Marketing
Elective Modules Year 2 (Level 5) - Choose 1 out of 3:
- Digital Marketing in Practice
- Advertising Concepts and Campaigns
- Business Analysis Tools
- Market and Social Research
- E-Portfolio and Employer Relations
- Managing Media & Communications
- Contemporary Issues in Marketing
- Strategic Brand Management
- Global Marketing Ethics and Culture
Elective Modules Year 3 (Level 6) - Choose 1 out of 3:
- Web Analytics and Social Media Monitoring
- Advertising Strategy
- Forecasting Methods for Managers
Entry Requirements
- STPM: A minimum of two passes at minimum Grade C+ (GP 2.33) and SPM grade C in Mathematics
- A Level: A minimum of 2 full passes totalling 80 UCAS points and grade C in either SPM or O Level Mathematics
- Foundation: Successful completion of a relevant Foundation/Pre-U programme to include Mathematics with CGPA 2.00
- UEC: 5Bs including at least a pass in Mathematics and a credit in English
- SAM: Pass 5 subjects with ATAR 65%, a pass in English and Mathematics and no subject below 10/20
- NSW (HSC): Minimum 10 units with UAI (ATAR) 65%, a pass in English and Mathematics and no subject below 50%
- International Baccaulareate (IB): Minimum 24 points with at least 4 points for SL English and 4 pts for SL Mathematics
- CPU: Minimum 6 Year 12 passes with an average of 65% and pass in English and Mathematics at Grade 12
- Diploma: Pass diploma in related field with minimum CGPA 2.00 including a pass in Mathematics**
- Others: Equivalent qualifications to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor
- **(1) Credit transfer are given based on module to module mapping according to standards/guidelines provided by MOHE/MQA and in consultation with the Admission Tutor in University of Hertfordshire.
- (2) Have to recognised English language proficiency result.
- IELTS: Score of 6.0 (with no less than 5.5 in any band)
- TOEFL: 72 with band scores of reading 18, writing 17, listening 17, speaking 20
- Cambridge English First (also known as First Certificate in English): 169 overall with a minimum of 162 in each component
- PTE: 59 with no less than 42 in any band
- MUET: 4.0
- SPM: Grade C
- An equivalent qualification in English Language
Estimated Fees
Application fees (non-refundable)
RM400
Tuition fees
RM81,340
Other miscellaneous fees
RM500
Discounts & scholarships
-RM1,300
Total payable amount
RM80,940
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Other savings
Up to RM24,402