BA (Hons) Advertising and Digital Marketing (3+0 University of Hertfordshire, UK)
INTI International College Subang
Subang Jaya, Selangor, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, Apr, Aug
Tuition Fees
RM70,495
Course Structure
- Content Creation
- Digital Landscape
- Economics for Business
- Essential Skills in Marketing
- Introduction to Marketing Communications
- Preparing for Professional Success
- Principles of Marketing
- Understanding Data
- Advertising Concepts and Creativity
- Campaign Insights, Analysis and Planning
- Consumer Behaviour
- Digital Experience
- Enhancing Employability in Marketing
- Managing People
- Marketing Research
- Social Media and Social Influence
- Agency Practice and Management
- Branding and Communications Strategy
- Digital Analytics and Social Media Monitoring
- Global Marketing
- Managing the Customer Journey
- The Future of Marketing
MPU Subjects
- Appreciation of Ethics and Civilisations (Local Students) / Malay Communication 2 (International Students)
- Philosophy and Current Issues
- Bahasa Kebangsaan A* / Design Thinking
- Corporate Social Responsibility and Community Engagement
- Integrity and Anti-Corruption
* For Malaysian students who do not have a credit in SPM BM
- Integrated Marketing Communications and Strategic Product Management
- Dissertation – Marketing
Entry Requirements
- STPM: Minimum of 2 passes at Grade C+ (GP 2.33) and SPM grade C in Mathematics
- A-Level: Minimum of 2 full passes totalling 80 UCAS points and Grade C in either SPM or O-Level Mathematics
- Foundation/Pre-University: Successful completion of a relevant Foundation / Pre-U programme to include Mathematics with CGPA 2.00, a credit in Mathematics and a credit in English at SPM / equivalent
- UEC: 5Bs including at least a pass in Mathematics and a credit in English
- SACE International: Pass 5 subjects with ATAR 70%, a pass in English and Mathematics and no subject below 50%
- CPU: Minimum 6 Year 12 passes with an average of 65% and pass in English and Mathematics at Grade 12
- NSW (HSC): Minimum 10 units with ATAR 70%, a pass in English and Mathematics and no subject below 50%
- International Baccaulareate (IB): Minimum 24 points with at least 4 points for SL English and 4 points for SL Mathematics
- Diploma: Successful completion of a relevant Diploma programme to include Mathematics with CGPA 2.00*, a credit in Mathematics and a credit in English at SPM/equivalent
- Others: Equivalent qualification to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor
*Credit transfer are given based on module to module mapping according to standards / guidelines provided by MOHE / MQA and in consultation with the Admission Tutor in University of Hertfordshire.
Prerequisite
- SPM/O-Level: Grade C in English
- IELTS: 6.0 (with no less than 5.5. in any band)
- TOEFL: 72 with band scores of reading 18, writing 17, listening 17, speaking 20
- Cambridge English First: 169 overall with a minimum of 162 in each component
- PTE: 59 with no less than 42 in any band
- MUET: 4.0
- Other: An equivalent qualification in English Language
Estimated Fees
Application fees (non-refundable)
RM400
Tuition fees
RM81,340
RM70,495
Other miscellaneous fees
RM500
Discounts & scholarships
-RM1,300
Total payable amount
RM70,095
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Other savings
Up to RM24,402