BA (Hons) Advertising and Digital Marketing (3+0 University of Hertfordshire, UK)

INTI International College Subang

Subang Jaya, Selangor, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Jan, Apr, Aug

Tuition Fees

RM70,495

Course Structure

  • Content Creation
  • Digital Landscape
  • Economics for Business
  • Essential Skills in Marketing
  • Introduction to Marketing Communications
  • Preparing for Professional Success
  • Principles of Marketing
  • Understanding Data
  • Advertising Concepts and Creativity
  • Campaign Insights, Analysis and Planning
  • Consumer Behaviour
  • Digital Experience
  • Enhancing Employability in Marketing
  • Managing People
  • Marketing Research
  • Social Media and Social Influence
  • Agency Practice and Management
  • Branding and Communications Strategy
  • Digital Analytics and Social Media Monitoring
  • Global Marketing
  • Managing the Customer Journey
  • The Future of Marketing

MPU Subjects

  • Appreciation of Ethics and Civilisations (Local Students) / Malay Communication 2 (International Students)
  • Philosophy and Current Issues
  • Bahasa Kebangsaan A* / Design Thinking
  • Corporate Social Responsibility and Community Engagement
  • Integrity and Anti-Corruption

* For Malaysian students who do not have a credit in SPM BM

  • Integrated Marketing Communications and Strategic Product Management
  • Dissertation – Marketing

Entry Requirements

  • STPM: Minimum of 2 passes at Grade C+ (GP 2.33) and SPM grade C in Mathematics
  • A-Level: Minimum of 2 full passes totalling 80 UCAS points and Grade C in either SPM or O-Level Mathematics
  • Foundation/Pre-University: Successful completion of a relevant Foundation / Pre-U programme to include Mathematics with CGPA 2.00, a credit in Mathematics and a credit in English at SPM / equivalent
  • UEC: 5Bs including at least a pass in Mathematics and a credit in English
  • SACE International: Pass 5 subjects with ATAR 70%, a pass in English and Mathematics and no subject below 50%
  • CPU: Minimum 6 Year 12 passes with an average of 65% and pass in English and Mathematics at Grade 12
  • NSW (HSC): Minimum 10 units with ATAR 70%, a pass in English and Mathematics and no subject below 50%
  • International Baccaulareate (IB): Minimum 24 points with at least 4 points for SL English and 4 points for SL Mathematics
  • Diploma: Successful completion of a relevant Diploma programme to include Mathematics with CGPA 2.00*, a credit in Mathematics and a credit in English at SPM/equivalent
  • Others: Equivalent qualification to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor

*Credit transfer are given based on module to module mapping according to standards / guidelines provided by MOHE / MQA and in consultation with the Admission Tutor in University of Hertfordshire.

Prerequisite

  • SPM/O-Level: Grade C in English
  • IELTS: 6.0 (with no less than 5.5. in any band)
  • TOEFL: 72 with band scores of reading 18, writing 17, listening 17, speaking 20
  • Cambridge English First: 169 overall with a minimum of 162 in each component
  • PTE: 59 with no less than 42 in any band
  • MUET: 4.0
  • Other: An equivalent qualification in English Language

Estimated Fees

Application fees (non-refundable)

RM400

Tuition fees

RM81,340

RM70,495

  • Waiver

Other miscellaneous fees

RM500

Discounts & scholarships

-RM1,300

  • Exclusive
  • Waiver

Total payable amount

RM70,095

You save RM12,145 when you apply with EduAdvisor!

Other savings

Up to RM24,402

  • Rebate
  • Waiver

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