BA (Hons) Advertising and Digital Marketing (3+0 University of Hertfordshire, UK)

INTI International College Subang

Subang Jaya, Selangor, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Jan, Apr, Aug

Tuition Fees

RM77,544

Request Info

Course Structure

Year 1

Content Creation
Digital Landscape
Economics for Business
Essential Skills in Marketing
Introduction to Marketing Communications
Preparing for Professional Success
Principles of Marketing
Understanding Data

Year 2

Advertising Concepts and Creativity
Campaign Insights, Analysis and Planning
Consumer Behaviour
Digital Experience
Enhancing Employability in Marketing
Managing People
Marketing Research
Social Media and Social Influence

Year 3

Agency Practice and Management
Branding and Communications Strategy
Digital Analytics and Social Media Monitoring
Global Marketing
Managing the Customer Journey
The Future of Marketing

Overview

MPU Subjects

Appreciation of Ethics and Civilisations (Local Students) / Malay Communication 2 (International Students)
Philosophy and Current Issues
Bahasa Kebangsaan A* / Design Thinking
Corporate Social Responsibility and Community Engagement
Integrity and Anti-Corruption

* For Malaysian students who do not have a credit in SPM BM

Electives

Integrated Marketing Communications and Strategic Product Management
Dissertation – Marketing

Entry Requirements

STPM: Minimum of 2 passes at Grade C+ (GP 2.33) and SPM grade C in Mathematics
A-Level: Minimum of 2 full passes totalling 80 UCAS points and Grade C in either SPM or O-Level Mathematics
Foundation/Pre-University: Successful completion of a relevant Foundation / Pre-U programme to include Mathematics with CGPA 2.00, a credit in Mathematics and a credit in English at SPM / equivalent
UEC: 5Bs including at least a pass in Mathematics and a credit in English
SACE International: Pass 5 subjects with ATAR 70%, a pass in English and Mathematics and no subject below 50%
CPU: Minimum 6 Year 12 passes with an average of 65% and pass in English and Mathematics at Grade 12
NSW (HSC): Minimum 10 units with ATAR 70%, a pass in English and Mathematics and no subject below 50%
International Baccaulareate (IB): Minimum 24 points with at least 4 points for SL English and 4 points for SL Mathematics
Diploma: Successful completion of a relevant Diploma programme to include Mathematics with CGPA 2.00*, a credit in Mathematics and a credit in English at SPM/equivalent
Others: Equivalent qualification to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor

*Credit transfer are given based on module to module mapping according to standards / guidelines provided by MOHE / MQA and in consultation with the Admission Tutor in University of Hertfordshire.

Prerequisite

SPM/O-Level: Grade C in English

English Requirements

IELTS: 6.0 (with no less than 5.5. in any band)
TOEFL: 72 with band scores of reading 18, writing 17, listening 17, speaking 20
Cambridge English First: 169 overall with a minimum of 162 in each component
PTE: 59 with no less than 42 in any band
MUET: 4.0
Other: An equivalent qualification in English Language