Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Feb, Jul, Sep
Tuition Fees
RM44,680
Course Highlights
- Gain an in-depth understanding of contemporary marketing techniques on top of fundamental marketing principles
Course Structure
- Principles of Management
- Principles of Marketing
- Principles of Accounting
- Business Communication
- Business Mathematics
- Intro to Entrepreneurship
- Fundamentals of Finance
- Microeconomics
- Management Information System
- Organisational Behaviour
- Introductory Business Statistics
- Legal Environment of Business (Malaysian Environment)
- Tamadun Islam dan Tamadun Asia (Malaysian Students)
- Bahasa Melayu Komunikasi 2 (International Students)
- Co-Curriculum 1
- Contemporary Challenges - Making a Difference**
**Dual Award Module/Dual Award students only
- Macroeconomics
- Company Law
- Operation Management
- International Business
- Consumer and Buyer Behaviour
- Marketing Management
- Business Research Methods
- Human Resource Management
- Hubungan Etnik (Malaysian Students)
- Malaysian Studies 3 (International Students)
- Co-Curriculum 2
- Changemakers - Creativity and Value Creation**
Choose any FOUR (4) elective:
- Business Modelling and Spreadsheet
- Introduction to Entrepreneurial Behaviour
- Marketing Management
- Consumer and Buyer Behaviour
- Organisational Theory and Design
**Dual Award Module/Dual Award students only
- Strategic Management
- Corporate Social Responsibility and Ethics
- International Marketing
- Marketing for Entrepreneurship
- Introduction to Project Management
- Brand Management
- Contemporary Issues in Marketing
- E-Marketing
- Marketing Promotion
- Retail Marketing
- Services Marketing
- Strategic Marketing
- Leading and Developing People**
- Business Project OR Industrial Training***
**Dual Award Module/Dual Award students only
***Business Project compulsory for Dual Award students
Entry Requirements
- STPM or equivalent: Grade C (GPA 2.00) in any two (2) subjects, AND passes in Mathematics and English at SPM level or equivalent
- STAM: Grade of Jayyid, AND passes in Mathematics and English at SPM level or equivalent
- UEC: Grade B in five (5) subjects including Mathematics and English; OR Grade B in five (5) subjects and passes in Mathematics and English
- Matriculation/Foundation: CGPA 2.00 out of 4.00
- Other qualifications equivalent to a Diploma or Advanced Diploma: CGPA 2.00 out of 4.00
- A Level: Pass with Grade D in two subjects
- AUSMAT: ATAR 65
- IB: 24 points across six subjects
- Other qualifications recognised as equivalent
Notes: The credit requirement at SPM level can be waived should the grades obtained at the STPM/STAM level are equivalent/higher
Estimated Fees
Application fees (non-refundable)
RM500
Tuition fees
RM46,680
RM44,680
Other miscellaneous fees
RM3,000
Discounts & scholarships
-RM300
Total payable amount
RM47,880
You save
RM2,300
when you apply with EduAdvisor!
Other savings
Up to RM4,000