Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, Feb*, May, Aug, Oct* *This may be a special intake. Contact us to find out more.
Tuition Fees
RM90,000
Course Highlights
- This programme is designed to provide you with a sound background in business, together with an understanding of marketing's role within and between organisations
- In response to the exponential growth of computer technology, HELP has two new tracks for its marketing major, the Digital Business track and the E-Commerce track, to fulfil this Digital Transformation
- This programme will help you acquire decision-making skills, be innovative in your approach in problem-solving and gain critical thinking and communication skills to deal effectively with the changing business environment
- Leading institution with an international reputation with over 3 decades of experience
Course Structure
- Financial Accounting 1
- Management Accounting 1
- Principles of Microeconomics
- Principles of Macroeconomics
- Information Technology for Business
- Business Law
- Principles of Management
- Principles of Marketing
- Business Statistics
Year 2 & 3 (Compulsory Subjects):
- Business Finance
- Managing Human Resources
- Business Analytics for Decision Making
- Consumer Behaviour
- Distribution & Logistics Management
- Sales Management
- Product Management
- Digital Marketing
- Introduction to Operations Management
- Integrated Marketing Communications
- Strategic Global Marketing
- Marketing Research
- Competitive Marketing Planning & Strategy
- Services Marketing
- Innovative Product Development and Management
- Graduation Project
MPU SUBJECTS
- Two MPU1*
- Penghayatan Etika dan Peradaban
- Falsafah dan Isu Semasa
- Bahasa Melayu Komunikasi 2 (International)
- MPU2 / MPU3
- Bahasa Kebangsaan A (for Local students without a credit in SPM Bahasa Melayu)
- A* Gen Careers in Malaysia and Beyond
- Integrity and Anti-Corruption (Malaysian and International)
- To choose at least one MPU4 subject
- Co-curriculum – Sports 2
- Co-curriculum – Event Management 2
- University Compulsory Subject
- Discovering Oneself
- Engaging the World
Choose 2
- International Economics
- Principles of Web Design
- Marketing Analytics
- Digital Payment and Security
- International Business Law
- Cyberlaw and Ethics
- Asian Entrepreneurship & Innovation
- Asian Business Environment
- Managing People Across Cultures
- Corporate Policy & Strategy
- Strategic International Business Management
- Business Ethics & Social Responsibility
- e-Commerce Strategies
- Retail Management
- Social Media Marketing
- Mobile Marketing
- Digital Product Management
- Search Marketing
Entry Requirements
Applicants must have one of the following Entry requirements:
- Matriculation/Foundation or its equivalent: Minimum CGPA of 2.00 out of 4.00**
- Diploma (Level 4, MQF): Minimum CGPA 2.00 out of 4.00
- STPM: Minimum Grade C (GP 2.0) in any TWO subjects
- Advanced Diploma (Level 5, MQF): Minimum CGPA of 2.00 out of 4.00
- Sijil Tinggi Agama Malaysia (STAM): Minimum grade of Jayyid (good)
- Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM): Subjected to Senate / Academic Board’s approval
- Diploma Lanjutan Kemahiran Malaysia (DLKM): Subjected to Senate / Academic Board’s approval
- A-Level: 2 passes
- Senior Middle 3 (UEC): 5 B’s***
- CPU: 5 passes with a minimum average of 50%
- Australian Matriculation Programmes: University Aggregate of 50% or ATAR score of at least 50 for various programmes
- Equivalent qualification
Note:
- * *The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM level.
- ***Please refer to the Faculty of Business, Economics and Accounting on the Mathematics and English requirements.
Estimated Fees
Application fees (non-refundable)
RM300
Tuition fees
RM90,000
Other miscellaneous fees
RM1,500
Discounts & scholarships
-RM500
Total payable amount
RM91,300
You save RM500 when you apply with EduAdvisor!
Other savings
Up to RM18,000
Scholarships
HELP University
Subang Bestari, Selangor
HELP x EduAdvisor Degree Study Award
Amount
Up to RM9,000 tuition fee waiver
Study Level
Bachelor's Degree
HELP University
Subang Bestari, Selangor
Chinese Independent School Student (UEC) Waiver
Amount
20% tuition fee waiver for first year
Study Level
Foundation, Diploma, Bachelor's Degree
HELP University
Subang Bestari, Selangor
Amount
20% tuition fee waiver for first year
Study Level
Foundation, Diploma, Bachelor's Degree
HELP University
Subang Bestari, Selangor
Amount
Up to RM15,000 tuition fee waiver for first year
Study Level
Bachelor's Degree
HELP University
Subang Bestari, Selangor
Amount
Up to 50% tuition fee waiver
Study Level
Diploma, Bachelor's Degree
HELP University
Subang Bestari, Selangor
Amount
20% tuition fee waiver for first year of study
Study Level
Bachelor's Degree
HELP University
Subang Bestari, Selangor
Amount
20% tuition fee waiver for first year
Study Level
Bachelor's Degree
HELP University
Subang Bestari, Selangor
Amount
Up to 100% tuition fee waiver
Study Level
Foundation, Diploma, Bachelor's Degree
HELP University
Subang Bestari, Selangor
HELP University Significance Awards 2026 - Bachelor's Degree
Amount
RM5,000 tuition fee waiver for first-year tuition fees
Study Level
Bachelor's Degree
HELP University
Subang Bestari, Selangor
Amount
RM10,000 first-year tuition fee waiver
Study Level
Diploma, Bachelor's Degree
HELP University
Subang Bestari, Selangor
Special HELP Significance Awards 2027 - Degree
Amount
RM10,000 first-year tuition fee waiver
Study Level
Bachelor's Degree