Bachelor in Marketing (Honours)

HELP University

Bukit Damansara, Kuala Lumpur, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Jan, Feb*, May, Aug, Oct*

Tuition Fees

RM77,700

Course Structure

  • Financial Accounting 1
  • Management Accounting 1
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Information Technology for Business
  • Business Law
  • Principles of Management
  • Principles of Marketing
  • Business Statistics

Year 2 & 3 (Compulsory Subjects):

  • Business Finance
  • Managing Human Resources
  • Business Analytics for Decision Making
  • Consumer Behaviour
  • Distribution & Logistics Management
  • Sales Management
  • Product Management
  • Digital Marketing
  • Introduction to Operations Management
  • Integrated Marketing Communications
  • Strategic Global Marketing
  • Marketing Research
  • Competitive Marketing Planning & Strategy
  • Services Marketing
  • Innovative Product Development and Management
  • Graduation Project

MPU SUBJECTS
Two MPU1*

  • Penghayatan Etika dan Peradaban
  • Falsafah dan Isu Semasa
  • Bahasa Melayu Komunikasi 2 (International)

MPU2 / MPU3 Choose 1

  • Bahasa Kebangsaan A (for Local students without a credit in SPM Bahasa Melayu)
  • A* Gen Careers in Malaysia and Beyond
  • Integrity and Anti-Corruption

To choose at least one MPU4 subject

  • Co-curriculum – Sports 2
  • Co-curriculum – Event Management 2

University Compulsory Subjects

  • Discovering Oneself
  • Engaging the World

Choose 2

  • International Economics
  • Principles of Web Design
  • Marketing Analytics
  • Digital Payment and Security
  • International Business Law
  • Cyberlaw and Ethics
  • Asian Entrepreneurship & Innovation
  • Asian Business Environment
  • Managing People Across Cultures
  • Corporate Policy & Strategy
  • Strategic International BusinessmManagement
  • Business Ethics & Social Responsibility
  • E-Commerce Strategies
  • Retail Management
  • Social Media Marketing
  • Mobile Marketing
  • Digital Product Management
  • Search Marketing

Entry Requirements

Applicants must have one of the following Entry requirements:

  • Matriculation/Foundation or its equivalent: Minimum CGPA of 2.00 out of 4.00**
  • Diploma (Level 4, MQF): Minimum CGPA 2.00 out of 4.00
  • STPM: Minimum Grade C (GP 2.0) in any TWO subjects
  • Advanced Diploma (Level 5, MQF): Minimum CGPA of 2.00 out of 4.00
  • Sijil Tinggi Agama Malaysia (STAM): Minimum grade of Jayyid (good)
  • Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM): Subject to Senate / Academic Board’s approval
  • Diploma Lanjutan Kemahiran Malaysia (DLKM): Subjected to Senate / Academic Board’s approval
  • A-Level: 2 passes
  • Senior Middle 3 (UEC): 5 B’s***
  • CPU: 5 passes with a minimum average of 50%
  • Australian Matriculation Programmes: University Aggregate of 50% or ATAR score of at least 50 for various programmes
  • Equivalent qualification

Notes: 

  • **The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah, and Bahasa Melayu at SPM level.
  • ***Please refer to the Faculty of Business, Economics and Accounting on the Mathematics and English requirements.

Estimated Fees

Application fees (non-refundable)

RM300

Tuition fees

RM77,700

Other miscellaneous fees

RM1,500

Discounts & scholarships

-RM300

  • Exclusive

Total payable amount

RM79,200

You save RM300 when you apply with EduAdvisor!

Other savings

Up to RM15,540

  • Waiver

Login

Email
Password