Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, Feb, May, Aug, Sep
Tuition Fees
RM63,850
Course Structure
9 Compulsory Subjects:
- ACC101 Financial Accounting 1
- ACC103 Management Accounting 1
- ECO101 Principles of Microeconomics
- ECO102 Principles of Macroeconomics
- ITC101 Information Technology for Business
- LAW101 Business Law
- MGT101 Principles of Management
- MKT101 Principles of Marketing
- QBM101 Business Statistics
Year 2-3 (16 Compulsory Subjects):
- FIN201 Business Finance
- HRM201 Managing Human Resources
- MGT212 Business Analytics for Decision Making
- MKT201 Consumer Behaviour
- MKT203 Distribution & Logistics Management
- MKT205 Sales Management
- MKT207 Product Management
- MKT209 Digital Marketing
- MGT301 Operations Management
- MKT301 Integrated Marketing Communications
- MKT302 Strategic Global Marketing
- MKT303 Marketing Research
- MKT304 Competitive Marketing Planning & Strategy
- MKT306 Services Marketing
- MKT311 Innovative Product Development and Management
- MGT400 Graduation Project
And choose 2 electives of 4-credit value from any Year 2 or Year 3 subjects***
*** Students have a choice of the digital marketing track, e-commerce track or the general marketing track. Please refer to the Faculty for further information.
Electives (partial list):
- ACC201 Management Accounting 2
- ACC291 Islamic Bank Management
- ACC312 Reporting Framework & Accounting Practice
- BBA301 Human Resource Analytics
- BBA303 Marketing Analytics
- BKG301 Comparative Banking Structure
- BIP300 Business Internship Programme
- COM200 Managerial Communication
- ECO203 International Economics
- FIN203 Financial Institutions Instruments and Markets
- FIN204 Investment Analysis & Decision Making
- FIN206 Introduction to Technical Analysis & Trading
- FIN207 Mergers & Acquisitions
- FIN301 Corporate Finance
- ITC201 Principles of Web Design
- ITC304 Digital Payment and Security
- LAW201 Company Law
- LAW305 International Business Law
- LAW311 Cyberlaw & Ethics
- MAT201 Business Mathematics
- MGT200 Small Business Management
- MGT201 Organisational Behaviour
- MGT202 E-Business
- MGT204 Asian Entrepreneurship & Innovation
- MGT205 Asian Business Environment
- MGT209 Production & Logistics Management
- MGT211 E-Commerce
- MGT300 Managing People across Cultures
- MGT302 Change Management
- MGT303 Corporate Policy & Strategy
- MGT304 Strategic International Business Management
- MGT305 Business Ethics & Social Responsibility
- MGT312 E-Commerce Strategies
- MKT206 Retail Managementv
- MKT208 Brand Management
- MKT212 Social Media Marketing
- MKT213 Mobile Marketing
- MKT301 Integrated Marketing Communications
- MKT302 Strategic Global Marketing
- MKT305 Strategic Marketing Relationship
- MKT307 Environmental Marketing
- MKT308 B2B Marketing
- MKT313 Digital Product Management
- MKT314 Search Marketing
- QBM201 Advanced Business Statistics
Entry Requirements
- Matriculation/Foundation or its equivalent: Minimum CGPA of 2.00 out of 4.00**
- Diploma (Level 4, MQF): Minimum CGPA 2.00 out of 4.00
- STPM: Minimum Grade C (GP 2.0) in any TWO subjects
- Advanced Diploma (Level 5, MQF): Minimum CGPA of 2.00 out of 4.00
- Sijil Tinggi Agama Malaysia (STAM): Minimum grade of Jayyid (good)
- Diploma Kemahiran Malaysia (DKM)/Diploma Vokasional Malaysia (DVM): Subjected to Senate/Academic Board's approval
- Diploma Lanjutan Kemahiran Malaysia (DLKM): Subjected to Senate/Academic Board's approval
- A Level: 2 passes
- Senior Middle 3 (UEC): 5 Bs***
- CPU: 5 passes with a minimum average of 50%
- Australian Matriculation Programmes: University Aggregate of 50% or ATAR score of at least 50 for various programmes
- Equivalent qualification
**The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM level.
***Please refer to the Faculty of Business, Economics and Accounting on the Mathematics and English requirement.
Estimated Fees
Application fees (non-refundable)
RM300
RM150
Tuition fees
RM77,700
RM63,850
Other miscellaneous fees
RM1,500
Discounts & scholarships
-RM950
Total payable amount
RM64,550
You save RM14,950 when you apply with EduAdvisor!
Other savings
Up to RM15,540