Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, Feb*, Jun, Aug, Oct*
*This may be a special intake. Contact us to find out more.
Tuition Fees
RM81,000
Course Structure
- Financial Accounting 1
- Management Accounting 1
- Principles of Microeconomics
- Principles of Macroeconomics
- Information Technology for Business
- Business Law
- Principles of Management
- Principles of Marketing
- Business Statistics
Year 2 & 3 (Compulsory Subjects):
- Business Finance
- Managing Human Resources
- Business Analytics for Decision Making
- Consumer Behaviour
- Distribution & Logistics Management
- Sales Management
- Product Management
- Digital Marketing
- Introduction to Operations Management
- Integrated Marketing Communications
- Strategic Global Marketing
- Marketing Research
- Competitive Marketing Planning & Strategy
- Services Marketing
- Innovative Product Development and Management
- Graduation Project
MPU SUBJECTS
- Two MPU1*
- Penghayatan Etika dan Peradaban
- Falsafah dan Isu Semasa
- Bahasa Melayu Komunikasi 2 (International)
- MPU2 / MPU3
- Bahasa Kebangsaan A (for Local students without a credit in SPM Bahasa Melayu)
- A* Gen Careers in Malaysia and Beyond
- Integrity and Anti-Corruption (Malaysian and International)
- To choose at least one MPU4 subject
- Co-curriculum – Sports 2
- Co-curriculum – Event Management 2
- University Compulsory Subject
- Discovering Oneself
- Engaging the World
Choose 2
- International Economics
- Principles of Web Design
- Marketing Analytics
- Digital Payment and Security
- International Business Law
- Cyberlaw and Ethics
- Asian Entrepreneurship & Innovation
- Asian Business Environment
- Managing People Across Cultures
- Corporate Policy & Strategy
- Strategic International Business Management
- Business Ethics & Social Responsibility
- e-Commerce Strategies
- Retail Management
- Social Media Marketing
- Mobile Marketing
- Digital Product Management
- Search Marketing
Entry Requirements
Applicants must have one of the following Entry requirements:
- Matriculation/Foundation or its equivalent: Minimum CGPA of 2.00 out of 4.00**
- Diploma (Level 4, MQF): Minimum CGPA 2.00 out of 4.00
- STPM: Minimum Grade C (GP 2.0) in any TWO subjects
- Advanced Diploma (Level 5, MQF): Minimum CGPA of 2.00 out of 4.00
- Sijil Tinggi Agama Malaysia (STAM): Minimum grade of Jayyid (good)
- Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM): Subjected to Senate / Academic Board’s approval
- Diploma Lanjutan Kemahiran Malaysia (DLKM): Subjected to Senate / Academic Board’s approval
- A-Level: 2 passes
- Senior Middle 3 (UEC): 5 B’s***
- CPU: 5 passes with a minimum average of 50%
- Australian Matriculation Programmes: University Aggregate of 50% or ATAR score of at least 50 for various programmes
- Equivalent qualification
Note:
- * *The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM level.
- ***Please refer to the Faculty of Business, Economics and Accounting on the Mathematics and English requirements.
Estimated Fees
Application fees (non-refundable)
RM300
Tuition fees
RM81,000
Other miscellaneous fees
RM1,500
Discounts & scholarships
-RM1,500
Total payable amount
RM81,300
You save RM1,500 when you apply with EduAdvisor!
Other savings
Up to RM16,200