Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, May, Aug
Tuition Fees
RM54,000
Course Structure
- Financial Accounting 1
- Principles of Microeconomics
- Principles of Management
- Business Statistics
- Information Technology for Business
- Management Accounting 1
- Principles of Macroeconomics
- Business Law
- Principles of Marketing
- Discovering Oneself
- Engaging the World
- Consumer Behaviour
- Digital Marketing
- Business Finance
- Managing Human Resources
- Product Management
- Distribution & Logistics Management
- Sales Management
- Business Analytics for Decision Making
- Elective 1*
- Integrated Marketing Communication
- Strategic Global Marketing
- Marketing Research
- Services Marketing
- Graduation Project
- Competitive Marketing Planning & Strategy
- Innovative Product Development and Management
- Operations Management
- Elective 2*
General Studies
- Appreciation of Ethics and Civilizations / Communicative Malay Language 2 (International)
- Philosophy and Current Issues
- National Language A (**) or A*Gen Careers in Malaysia and Beyond, or Integrity and Anti-Corruption Course (***)
- Community Service and Co-Curriculum
Notes
- *Local students to take both Appreciation of Ethics and Civilizations and Philosophy and Current Issues
- **for Local students without a credit in SPM Bahasa Melayu
- ***for students that have not taken Integrity and Anti-Corruption Course at Diploma level
Elective 1*
- Asian Entrepreneurship & Innovation
- Asian Business Environment
- Retail Management
- International Economics
- Brand Management
Elective 2*
- International Business Law
- Corporate Policy and Strategy
- Strategic Marketing Relationship
- Business Ethics & Social Responsibilities
- Managing People Across Cultures
- Strategic International Business Management
- B2B Marketing
*Subject to availability
Entry Requirements
- Matriculation / Foundation or its equivalent: Minimum CGPA of 2.00 out of 4.00**
- Diploma (Level 4, MQF): Minimum CGPA 2.00 out of 4.00
- STPM: Minimum Grade C (GP 2.0) in any TWO subjects
- Advanced Diploma (Level 5, MQF): Minimum CGPA of 2.00 out of 4.00
- Sijil Tinggi Agama Malaysia (STAM): Minimum grade of Jayyid (good)
- Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM): Subjected to Senate / Academic Board’s approval
- Diploma Lanjutan Kemahiran Malaysia (DLKM): Subjected to Senate / Academic Board’s approval
- A-Level: 2 Ds
- Senior Middle 3 (UEC): 5 B’s
- Australian Matriculation Programmes: University Aggregate of 50% or ATAR score of at least 50 for various programmes
- Any other equivalent qualification
**The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM level.
Estimated Fees
Application fees (non-refundable)
RM200
Tuition fees
RM54,000
Discounts & scholarships
-RM8,300
Total payable amount
RM45,900
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