Bachelor in Digital Marketing (Honours)
Asia Pacific University of Technology & Innovation (APU)
Bukit Jalil, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jul, Sep, Nov
Tuition Fees
RM100,400
Course Highlights
- Benefit from APU's partnership with the Digital Marketing Institute (DMI), a globally recognised leader in digital marketing certification, ensuring exposure to current industry practices and emerging trends
- Develop expertise in digital marketing, social media strategy, content creation, e-commerce, customer engagement and marketing analytics, preparing you for careers in today's fast-growing digital economy
- Gain hands-on experience with industry-relevant digital marketing tools, AI-powered applications, marketing automation platforms, SEO/SEM techniques and data-driven decision-making
- Build career-ready skills through internships, industry projects and practical digital marketing initiatives, equipping you to drive business growth and customer engagement in global markets
Entry Requirements
- Direct Entry to Level 1 of the Degree:
- STPM: 2 Passes with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent
- A-Level: 2 Passes (Grade A-D) with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent
- UEC: 5 Grade B's with a Pass in Mathematics and English
- Matriculation/Foundation: Passed Foundation programme (minimum CGPA of 2.0)
- Entry to Level 2 of the Degree:
- Diploma:
- Successful completion of the APU Diploma or
- Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU Academic Board)
- Diploma:
Note: * The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement
Course Structure
Common Modules
- Introduction to Management
- Fundamentals of Accounting
- Business and Communications Skills
- Business Economics
- Business Law
- Digital Thinking and Innovation
- Fundamentals of Entrepreneurship
- Marketing
- People Management
- Quantitative Skills
Common Modules
- Business Ethics and Governance
- Innovation Process
- Business Research Methods
Specialised Modules
- E Commerce
- B2B Marketing
- Delivering Customer Value
- Consumer Behaviour
- Marketing Intelligence and Research
- Digital Marketing
- Digital Marketing Channels
- Socia Media and Communication
- Creative Copywriting
Internship (16 Weeks)
Common Modules
- Venture Building
Specialised Modules
- Digital Content Creation
- Building Customer Relationship
- Global Marketing
- Digital Marketing Communications
- Investigations in Marketing Management
- Digital Strategy and Analytics
- Marketing Management Project
- Strategic Marketing Planning
- Digital Execution
- Behavioural Science & Marketing Analytics
- Enabling Technologies for Digital Marketing
MQA Compulsory Subjects*
- Appreciation of Ethics and Civilisation (M’sian Students)
- Malay Communication Language (Int’l Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-corruption
- Co-Curriculum
Note:
- (*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency)
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM100,400
Other miscellaneous fees
RM1,300
Discounts & scholarships
-RM800
Total payable amount
RM100,900
You save RM800 when you apply with EduAdvisor!