Bachelor in Digital Marketing (Honours)
Asia Pacific University of Technology & Innovation (APU)
Bukit Jalil, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jul, Sep, Nov
Tuition Fees
RM100,400
Course Highlights
- Benefit from APU's partnership with the Digital Marketing Institute (DMI), a globally recognised leader in digital marketing certification, ensuring exposure to current industry practices and emerging trends
- Develop expertise in digital marketing, social media strategy, content creation, e-commerce, customer engagement and marketing analytics, preparing you for careers in today's fast-growing digital economy
- Gain hands-on experience with industry-relevant digital marketing tools, AI-powered applications, marketing automation platforms, SEO/SEM techniques and data-driven decision-making
- Build career-ready skills through internships, industry projects and practical digital marketing initiatives, equipping you to drive business growth and customer engagement in global markets
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM100,400
Other miscellaneous fees
RM1,300
Discounts & scholarships
-RM800
Total payable amount
RM100,900
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