BA (Hons) in Marketing Management
Asia Pacific University of Technology & Innovation (APU)
Bukit Jalil, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Mar, Jul, Sep, Nov
Tuition Fees
RM99,800
Course Highlights
- Accredited by Chartered Management Institute (CMI) and an approved partner of the Digital Marketing Institute (DMI)
- Dual-award degree – one from De Montfort University (UK) and one from APU
- You may opt-in for a CMI L5 Certificate in Management and Leadership which will be awarded subject to moderation by CMI
- APU is an approved partner of the Digital Marketing Institute (DMI), who is highly acclaimed and globally recognised across the digital marketing sector and the gold standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential
Course Structure
Common Modules:
- Introduction to Management
- Accounting Skills
- Business and Communications Skills
- Business Economics
- Digital Thinking and Innovation
- Fundamentals of Entrepreneurship
- Business Law
- Marketing
- People Management
- Quantitative Skills
Common Modules:
- Behavioural Science in Organisation
- Business Ethics and Governance
- Creativity and Innovation
- Critical Thinking in Management
- International Culture and Communications
- Business Research Methods
Specialised Modules:
- Marketing Intelligence and Research
- E-Commerce
- B2B Marketing
- Digital Marketing
- Delivering Customer Value
- Consumer Behaviour
Internship (16 weeks)
Specialised Modules:
- Brand Management
- Building Customer Relationship
- Global Marketing
- Innovation Management and New Product Development
- Integrated Marketing Communications
- Investigations in Marketing Management
- Marketing Decision Making
- Marketing Management Project
- Leadership Theory and Practice
- Retail Marketing Management
- Strategic Marketing Planning
Entry Requirements
Direct Entry to Level 1 of the Degree:
- STPM: 2 Passes with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent
- A Level: 2 Passes with a Pass in English and Mathematics at SPM/O Level/IGCSE or its equivalent
- UEC: 5 Grade Bs with a Pass in Mathematics and English
- Foundation/Matriculation: Passed Foundation programme (minimum CGPA of 2.0)
Direct Entry to Level 2 of the Degree:
- Successful completion of the APU/APIIT Diploma
- Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM99,800
Other miscellaneous fees
RM1,300
Discounts & scholarships
-RM800
Total payable amount
RM100,300
You save RM800 when you apply with EduAdvisor!
Other savings
Up to RM14,970