BA (Hons) in Marketing Management

Asia Pacific University of Technology & Innovation (APU)

Bukit Jalil, Kuala Lumpur, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Mar, Jul, Sep

Tuition Fees

RM99,800

Course Highlights

  • Accredited by Chartered Management Institute (CMI) and an approved partner of the Digital Marketing Institute (DMI)
  • Dual-award degree – one from De Montfort University (UK) and one from APU
  • You may opt-in for a CMI L5 Certificate in Management and Leadership which will be awarded subject to moderation by CMI
  • APU is an approved partner of the Digital Marketing Institute (DMI), who is highly acclaimed and globally recognised across the digital marketing sector and the gold standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential

Course Structure

Common Modules:

  • Introduction to Management
  • Accounting Skills
  • Business and Communications Skills
  • Business Economics
  • Digital Thinking and Innovation
  • Fundamentals of Entrepreneurship
  • Business Law
  • Marketing
  • People Management
  • Quantitative Skills

Common Modules:

  • Behavioural Science in Organisation
  • Business Ethics and Governance
  • Creativity and Innovation
  • Critical Thinking in Management
  • International Culture and Communications
  • Business Research Methods

Specialised Modules:

  • Marketing Intelligence and Research
  • E-Commerce
  • B2B Marketing
  • Digital Marketing
  • Delivering Customer Value
  • Consumer Behaviour

Internship (16 weeks)

Specialised Modules:

  • Brand Management
  • Building Customer Relationship
  • Global Marketing
  • Innovation Management and New Product Development
  • Integrated Marketing Communications
  • Investigations in Marketing Management
  • Marketing Decision Making
  • Marketing Management Project
  • Leadership Theory and Practice
  • Retail Marketing Management
  • Strategic Marketing Planning

Entry Requirements

Direct Entry to Level 1 of the Degree:

  • STPM: 2 Passes with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent
  • A Level: 2 Passes with a Pass in English and Mathematics at SPM/O Level/IGCSE or its equivalent
  • UEC: 5 Grade Bs with a Pass in Mathematics and English
  • Foundation/Matriculation: Passed Foundation programme (minimum CGPA of 2.0)

Direct Entry to Level 2 of the Degree:

  • Successful completion of the APU/APIIT Diploma
  • Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)

Estimated Fees

Application fees (non-refundable)

RM0

Tuition fees

RM99,800

Other miscellaneous fees

RM1,300

Discounts & scholarships

-RM800

  • Exclusive
  • Rebate

Total payable amount

RM100,300

You save RM800 when you apply with EduAdvisor!

Other savings

Up to RM14,970

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  • Discount

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