BA (Hons) in Marketing Management
Asia Pacific University of Technology & Innovation (APU)
Bukit Jalil, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jul, Sep, Nov
Tuition Fees
RM100,400
Course Highlights
- Benefit from APU's partnership with the Digital Marketing Institute (DMI), giving you access to globally recognised digital marketing skills and boosting your career prospects
- Dual-award degree available, one from De Montfort University (UK) and one from APU
- Gain a strong foundation in marketing principles, consumer behaviour, marketing communications and international marketing to build a successful marketing career
- Build the ability to design effective marketing strategies, identify opportunities, and create competitive advantage in dynamic business environments.
Course Structure
Common Modules
- Introduction to Management
- Accounting Skills
- Business and Communications Skills
- Business Economics
- Business Law
- Digital Thinking and Innovation
- Fundamentals of Entrepreneurship
- Marketing
- People Management
- Quantitative Skills
Common Modules
- Business Ethics and Governance
- Innovation Process
- International Culture and Communications
- Business Research Methods
Specialised Modules
- E-Commerce
- B2B Marketing
- Delivering Customer Value
- Consumer Behaviour
- Marketing Intelligence and Research
- Digital Marketing
- Behavioural Science in Organisation
- Critical Thinking in Management
Internship (16 Weeks)
Specialised Modules
- Brand Management
- Building Customer Relationships
- Global Marketing
- Integrated Marketing Communications
- Venture Building
- Digital Strategy and Analytics
- Investigations in Marketing Management
- Marketing Decision Making
- Marketing Management Project
- Strategic Marketing Planning
- Retail Marketing Management
- Leadership Theory and Practice
MQA Compulsory Subjects*
- Appreciation of Ethics and Civilisation (Malaysian Students)
- Malay Communication Language (International Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-Corruption
- Co-Curriculum
Note: *All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.
Entry Requirements
Direct Entry to Level 1 of the Degree:
- STPM: 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
- A Level: 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
- UEC: 5 Grade Bs with a Pass in Mathematics and English
- Foundation/Matriculation: Passed Foundation programme (minimum CGPA of 2.0)
Direct Entry to Level 2 of the Degree:
- Successful completion of the APU Diploma or
- Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU Academic Board)
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM100,400
Other miscellaneous fees
RM1,300
Discounts & scholarships
-RM800
Total payable amount
RM100,900
You save RM800 when you apply with EduAdvisor!
Other savings
Up to RM15,060