BA (Hons) in Marketing Management

Asia Pacific University of Technology & Innovation (APU)

Bukit Jalil, Kuala Lumpur, Malaysia

Quick Facts


3 years


Full-time, On-campus


Mar, Jul, Sep, Nov

Tuition Fees


Course Highlights

  • Dual-award degree – one from De Montfort University (UK) and one from APU
  • Accredited by Chartered Management Institute (CMI) and an approved partner of Digital Marketing Institute (DMI)
  • Among the first universities in Malaysia awarded Premier Digital Tech University status by the MDEC and MOHE
  • Ranked top 2.1% university in the world with a 5 Stars Plus rating in the QS World University Rankings 2025

Course Structure

Common Modules:

  • Introduction to Management
  • Accounting Skills
  • Business and Communications Skills
  • Business Economics
  • Digital Thinking and Innovation
  • Fundamentals of Entrepreneurship
  • Business Law
  • Marketing
  • People Management
  • Quantitative Skills

Common Modules:

  • Behavioural Science in Organisation
  • Business Ethics and Governance
  • Creativity and Innovation
  • Critical Thinking in Management
  • International Culture and Communications
  • Business Research Methods

Specialised Modules:

  • Marketing Intelligence and Research
  • E-Commerce
  • B2B Marketing
  • Digital Marketing
  • Delivering Customer Value
  • Consumer Behaviour

Internship (16 weeks)

Specialised Modules:

  • Brand Management
  • Building Customer Relationship
  • Global Marketing
  • Innovation Management and New Product Development
  • Integrated Marketing Communications
  • Investigations in Marketing Management
  • Marketing Decision Making
  • Marketing Management Project
  • Leadership Theory and Practice
  • Retail Marketing Management
  • Strategic Marketing Planning

Entry Requirements

Direct Entry to Level 1 of the Degree:

  • STPM: 2 Passes with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent
  • A Level: 2 Passes with a Pass in English and Mathematics at SPM/O Level/IGCSE or its equivalent
  • UEC: 5 Grade Bs with a Pass in Mathematics and English
  • Foundation/Matriculation: Passed Foundation programme (minimum CGPA of 2.0)

Direct Entry to Level 2 of the Degree:

  • Successful completion of the APU/APIIT Diploma
  • Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)

Estimated Fees

Application fees (non-refundable)


Tuition fees


Other miscellaneous fees


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