BA (Hons) in Digital Advertising

Asia Pacific University of Technology & Innovation (APU)

Bukit Jalil, Kuala Lumpur, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Mar, Jul, Sep, Nov

Tuition Fees

RM102,200

Course Highlights

  • Accredited by the Digital Marketing Institute (DMI)
  • Dual-award degree – one from De Montfort University (UK) and one from APU
  • This programme is based on a 360° approach to creative and strategic advertising for the digital ecosystem
  • Be taught by an experienced programme team, and work with associate tutors who are current creative directors and agency practitioners

Course Structure

Core Modules 

  • Introduction To Graphic Design
  • Principles of Advertising
  • Client Brief Concept
  • Marketing Fundamentals, Consumer Behaviour and Creative Practice
  • Creative Project
  • Project Management
  • Digital Illustration
  • Fundamentals of Entrepreneurship

Elective Modules 

  • Motion Graphics
  • Public Relations

Core Modules 

  • Social Media
  • Professional Practice: Client & Agency Management
  • Brand Strategy & Application
  • Innovation Processes
  • Advertising: Media Planning and Purchasing
  • Creativity and Innovation
  • Visual Culture

Elective Modules 

  • Web Design & Development
  • Digital Film Production
  • Digital & Experiential Advertising
  • Packaging Design

Internship (16 Weeks)

Core Modules

  • Integrated Marketing Communications
  • Digital Advertising: Individual Professional Project
  • Research Project Report
  • Venture Building
  • Persuasive Copywriting
  • Digital Advertising Analytics
  • Digital Advertising: Team Professional Project
  • Intellectual Property Basics
  • Exhibition Design

MQA Compulsory Subjects*

  • Appreciation of Ethics and Civilisation (Malaysian Students)
  • Malay Communication Language (International Students)
  • Philosophy and Current Issues
  • Workplace Professional Skills
  • Integrity and Anti-Corruption
  • Co-Curriculum

Note:

  • (*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)

Entry Requirements

Direct Entry to Level 1 of the Degree:

  • STPM: A Pass with a minimum Grade C (GP 2.00) in any 2 subjects
  • A Level: 2 Passes (Grade A-D) 
  • UEC: 5 Grade Bs
  • Foundation/Matriculation: A Pass with a minimum CGPA of 2.00

Note: Pass an Interview OR submission of Design Portfolio as required. 

Entry to Level 2 of the Degree:

  • Related Diploma:
    • A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR a Diploma in Media and Communication or its equivalent.
      A pass in DKM / DLKM / DVM with a minimum CGPA of 2.50 subjected to HEP Senate/ Academic Board’s approval. Those with CGPA of 2.00 need at least two years working experience.

Estimated Fees

Application fees (non-refundable)

RM0

Tuition fees

RM102,200

Other miscellaneous fees

RM1,300

Discounts & scholarships

-RM800

  • Exclusive
  • Rebate

Total payable amount

RM102,700

You save RM800 when you apply with EduAdvisor!

Other savings

Up to RM15,330

  • Rebate
  • Discount

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