BA (Hons) in Digital Advertising
Asia Pacific University of Technology & Innovation (APU)
Bukit Jalil, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jul, Sep, Nov
Tuition Fees
RM104,600
Course Highlights
- Benefit from APU’s partnership with the Digital Marketing Institute (DMI), ensuring your learning aligns with global standards and is shaped by leading brands like Google, Facebook, Microsoft and LinkedIn
- Master the full spectrum of digital advertising, from creative concept development, copywriting and art direction to media planning, integrated campaigns and brand strategy
- Work on practical projects, agency-style briefs and industry placements while learning directly from experienced creative directors and advertising practitioners
- Develop in-demand skills in digital analytics, content performance measurement and emerging technologies aligned with Industrial Revolution 4.0 to stay competitive in the global advertising landscape
Course Structure
Core Modules
- Introduction To Graphic Design
- Principles of Advertising
- Client Brief Concept
- Marketing Fundamentals, Consumer Behaviour and Creative Practice
- Creative Project
- Project Management
- Digital Illustration
- Fundamentals of Entrepreneurship
Elective Modules
- Motion Graphics
- Public Relations
Core Modules
- Social Media
- Professional Practice: Client & Agency Management
- Brand Strategy & Application
- Innovation Processes
- Advertising: Media Planning and Purchasing
- Creativity and Innovation
- Visual Culture
Elective Modules
- Web Design & Development
- Digital Film Production
- Digital & Experiential Advertising
- Packaging Design
Internship (16 Weeks)
Core Modules
- Integrated Marketing Communications
- Digital Advertising: Individual Professional Project
- Research Project Report
- Venture Building
- Persuasive Copywriting
- Digital Advertising Analytics
- Digital Advertising: Team Professional Project
- Intellectual Property Basics
- Exhibition Design
MQA Compulsory Subjects*
- Appreciation of Ethics and Civilisation (Malaysian Students)
- Malay Communication Language (International Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-Corruption
- Co-Curriculum
Note:
- (*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)
Entry Requirements
Direct Entry to Level 1 of the Degree:
- STPM: A Pass with a minimum Grade C (GP 2.00) in any 2 subjects
- A Level: 2 Passes (Grade A-D)
- UEC: 5 Grade Bs
- Foundation/Matriculation: A Pass with a minimum CGPA of 2.00
Note: Pass an Interview OR submission of Design Portfolio as required.
Entry to Level 2 of the Degree:
- Related Diploma:
- A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR a Diploma in Media and Communication or its equivalent.
A pass in DKM / DLKM / DVM with a minimum CGPA of 2.50 subjected to HEP Senate/ Academic Board’s approval. Those with CGPA of 2.00 need at least two years working experience.
- A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR a Diploma in Media and Communication or its equivalent.
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM104,600
Other miscellaneous fees
RM1,300
Discounts & scholarships
-RM800
Total payable amount
RM105,100
You save RM800 when you apply with EduAdvisor!
Other savings
Up to RM15,690
