BA (Hons) in Digital Advertising
Asia Pacific University of Technology & Innovation (APU)
Bukit Jalil, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Mar, Jul, Sep, Nov
Tuition Fees
RM98,300
Course Structure
Common Modules:
- Intercultural Awareness and Cultural Diversity
- Motion Graphics
- Creative Project
- Project Management
- Digital Illustration
- Fundamentals of Entrepreneurship
Specialised Modules:
- Introduction to Graphic Design
- Principles of Advertising
- Client Brief Concept
- Marketing Fundamentals, Consumer Behavior and Creative Practice
Common Modules:
- From Script to Screen
- Digital Film Production
- Creativity and Innovation
- Visual Culture
- Innovation Process
Specialised Modules:
- Advertising: Industry, Culture and Practice
- Professional Practice: Client and Agency Management
- Brand Strategy and Application
- Advertising: Media Planning and Purchasing
- Digital and Experiential Advertising
- Copywriting and Creative Direction
Internship (16 weeks)
Common Modules:
- Research Project Report
- Exhibition Design
- Design Futures
- Venture Creation
Specialised Modules:
- Integrated Marketing Communications
- Digital Advertising: Individual Professional Project
- Digital Advertising Analytics
- Digital Advertising: Team Professional Project
Entry Requirements
Direct Entry to Level 1 of the Degree:
- STPM: A Pass with a minimum Grade C (GP 2.00) in any 2 subjects
- A Level: 2 Passes
- UEC: 5 Grade Bs
- Foundation/Matriculation: A Pass with minimum CGPA of 2.00
Direct Entry to Level 2 of the Degree:
- Diploma and equivalent:
- A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR
- A Diploma in Media and Communication or its equivalent - A pass in DKM/DLKM/DVM with a minimum CGPA of 2.50 subjected to HEP Senate/Academic Board's approval. Those with CGPA of 2.00 need at least two years working experience
Portfolio: Pass an Interview OR submission of Design Portfolio as required
Estimated Fees
Application fees (non-refundable)
RM800
Tuition fees
RM98,300
Other miscellaneous fees
RM500
Discounts & scholarships
-RM800
Total payable amount
RM98,800
You save
RM800
when you apply with EduAdvisor!
Other savings
Up to RM24,575