BA (Hons) in Business Management (E-Business)

Asia Pacific University of Technology & Innovation (APU)

Bukit Jalil, Kuala Lumpur, Malaysia

Quick Facts


3 years


Full-time, On-campus


Mar, Jul, Sep, Nov

Tuition Fees


Course Highlights

  • Dual-award degree – one from De Montfort University, UK, and one from APU
  • Accredited by the CMI, and an approved partner of Digital Marketing Institute (DMI)
  • Among the first universities in Malaysia awarded Premier Digital Tech University status by the MDEC and MOHE
  • Ranked top 2.1% university in the world with a 5 Stars Plus rating in the QS World University Rankings 2025

Course Structure

Common Modules:

  • Introduction to Management
  • Accounting Skills
  • Business and Communications Skills
  • Business Economics
  • Business Law
  • Digital Thinking and Innovation
  • Fundamentals of Entrepreneurship
  • Marketing
  • People Management
  • Quantitative Skills

Common Modules:

  • Behavioural Science in Organisation
  • Business Ethics and Governance
  • Business Research Methods
  • Delivering Customer Value
  • Enterprise Resource Planning with SAP Platform

Specialised Modules:

  • E-Business Management
  • E-Commerce
  • Digital Marketing
  • Operations Management
  • Creativity and Innovation

Electives (Choose 2):

  • Managing Finance OR Financial Management
  • Critical Thinking in Management OR
  • Multimedia Application

Internship (16 weeks)

Common Modules:

  • Strategic Management
  • Enabling Technologies for Digital Marketing

Specialised Modules:

  • E-Business Project
  • E-Business Procurement
  • Contemporary Management
  • Global Marketing
  • Investigation in E-Business
  • Managing Change
  • Digital Strategy and Analytics

Electives (Choose 2):

  • Corporate Finance OR Building Customer Relationships
  • Integrated Marketing Communications OR
  • Retail Marketing Management

Entry Requirements

Direct Entry to Level 1 of the Degree:

  • STPM: 2 Passes with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent
  • A Level: 2 Passes with a Pass in English and Mathematics at SPM/O Level/IGCSE or its equivalent
  • UEC: 5 Grade Bs with a Pass in Mathematics and English
  • Foundation/Matriculation: Passed Foundation programme (minimum CGPA of 2.0)

Direct Entry to Level 2 of the Degree:

  • Successful completion of the APU/APIIT Diploma
  • Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)

Estimated Fees

Application fees (non-refundable)


Tuition fees


Other miscellaneous fees


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