BA (Hons) in Business Management (E-Business)
Asia Pacific University of Technology & Innovation (APU)
Bukit Jalil, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Mar, Jul, Sep, Nov
Tuition Fees
RM96,600
Course Highlights
- Dual-award degree – one from De Montfort University, UK, and one from APU
- Accredited by the CMI, and an approved partner of Digital Marketing Institute (DMI)
- Among the first universities in Malaysia awarded Premier Digital Tech University status by the MDEC and MOHE
- Ranked top 2.2% university in the world with a 5 Stars Plus rating in the QS World University Rankings 2024
Course Structure
Common Modules:
- Introduction to Management
- Accounting Skills
- Business and Communications Skills
- Business Economics
- Business Law
- Digital Thinking and Innovation
- Fundamentals of Entrepreneurship
- Marketing
- People Management
- Quantitative Skills
Common Modules:
- Behavioural Science in Organisation
- Business Ethics and Governance
- Business Research Methods
- Delivering Customer Value
- Enterprise Resource Planning with SAP Platform
Specialised Modules:
- E-Business Management
- E-Commerce
- Digital Marketing
- Operations Management
- Creativity and Innovation
Electives (Choose 2):
- Managing Finance OR Financial Management
- Critical Thinking in Management OR
- Multimedia Application
Internship (16 weeks)
Common Modules:
- Strategic Management
- Enabling Technologies for Digital Marketing
Specialised Modules:
- E-Business Project
- E-Business Procurement
- Contemporary Management
- Global Marketing
- Investigation in E-Business
- Managing Change
- Digital Strategy and Analytics
Electives (Choose 2):
- Corporate Finance OR Building Customer Relationships
- Integrated Marketing Communications OR
- Retail Marketing Management
Entry Requirements
Direct Entry to Level 1 of the Degree:
- STPM: 2 Passes with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent
- A Level: 2 Passes with a Pass in English and Mathematics at SPM/O Level/IGCSE or its equivalent
- UEC: 5 Grade Bs with a Pass in Mathematics and English
- Foundation/Matriculation: Passed Foundation programme (minimum CGPA of 2.0)
Direct Entry to Level 2 of the Degree:
- Successful completion of the APU/APIIT Diploma
- Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)
Estimated Fees
Application fees (non-refundable)
RM800
Tuition fees
RM96,600
Other miscellaneous fees
RM500
Discounts & scholarships
-RM800
Total payable amount
RM97,100
You save
RM800
when you apply with EduAdvisor!
Other savings
Up to RM24,150