Bachelor (Honours) in Business and Marketing

AIMST University

Semeling, Kedah, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Mar, Aug, Oct

Tuition Fees

RM32,250

Course Structure

  • Economics
  • Principles of Management
  • Elements of Accounting
  • Foundation of Marketing
  • Essentials of Business Communication
  • Financial Management
  • Organizational Behaviour
  • Business Statistics
  • Entrepreneurship
  • Operations Management
  • Marketing Planning & Management
  • Business Ethics
  • Consumer Behaviour
  • International Business
  • Digital Marketing
  • Retail Management
  • Sales Management
  • Business and Cyber Law
  • International Marketing
  • Managerial Economics
  • Business Research Methods
  • Human Resource Management
  • 1 elective subject*

Note: *Elective subject (Year 2): Financial Services Marketing/Project Management

  • Marketing Research
  • Integrated Marketing Communication
  • Strategic Management
  • Management Information System
  • Project / Seminar in Business and Marketing
  • Business Analytics
  • Industrial Training
  • 1 elective subject*

Note: *Elective subject (Year 3): Customer Relationship Management/Sustainable Supply Chain Management

*University Papers:

  • English for Specific Academic Purposes
  • English for Professional Purposes.

**MPU Modules (Mata Pelajaran Umum (MPU) subjects):

  • Bahasa Kebangsaan A*
  • Critical Thinking
  • Introduction to Entrepreneur
  • Introduction to Communication
  • General Psychology
  • Penghayatan Etika dan Peradaban (PEP)(Local Student)
  • Bahasa Melayu Komunikasi 2 (International Student)
  • Kursus Integriti dan Anti Rasuah (KIAR)
  • Falsafah dan Isu Semasa (FIS) (Local Student)
  • Falsafah dan Isu Semasa (FIS) (International Student)
  • U4 Activities

Entry Requirements

  • STPM: Pass with at least Grade C (GPA 2.0) in any TWO subjects
  • STAM: Pass with at least Grade Jayyid
  • Matriculation or Foundation: Pass with at least CGPA of 2.00
  • A Diploma (Level 4, MQF): Pass with at least CGPA of 2.00
  • An Advanced Diploma (Level 5, MQF): Pass with at least CGPA of 2.00
  • Other Qualifications :
    • Will be assessed and referred for approval on a case-by-case basis
    • A pass in English and Mathematics at SPM level or equivalent qualifications

Estimated Fees

Application fees (non-refundable)

RM100

Tuition fees

RM32,250

Discounts & scholarships

-RM300

  • Exclusive

Total payable amount

RM32,050

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