Disrupt Beauty and Cast Your Votes for University of Nottingham Malaysia in the L’Oreal Brandstorm 2022

University of Nottingham Malaysia students are representing the nation in the L'Oréal Brandstorm 2022 competition! Cast your votes here.

Published 13 May 2022

Disrupt Beauty and Cast Your Votes for University of Nottingham Malaysia in the L’Oreal Brandstorm 2022 - Feature-Image

Three teams from the University of Nottingham Malaysia (UNM) have made it to the semi-finals of the L’Oreal Brandstorm 2022, an annual international innovation competition where young creatives from all over the world come up with innovations for the beauty industry.

The competition, now in its 30th year, sees contestants battling it out in three tracks — Inclusion Track which aims to empower inclusive beauty; Green Track which calls for inventions relating to sustainable beauty; and Technology Track which looks at beauty personalisation via tech.

This year, participants also benefitted from a tailored exclusive learning experience consisting of masterclasses and mentorship through an e-learning platform developed by L’Oreal and empowered by Salesforce, a worldwide leader in the digital ecosystem.

Representing Malaysia as winners of the national competition, UNM’s three teams — Team Pil, Team Spectrum and Team Overachievers — are now competing to win a fully-paid 3-month intrapreneurship trip to the L’Oreal headquarters in Paris.

As part of the judging process, the semi-finalist teams have submitted a video of their project and it’s now open for the public to pick their favourite innovative projects.

Curious to know what innovative projects the teams from UNM have come up with? Read on to learn more!

Meet the innovative teams from UNM

Green Track: Team Pil

Team Pil consists of Cheryl Loo Shuet Ying, Siau Jing-Jie and Mark Tan Wen Lok, all students from UNM’s BSc in Business Economics and Finance.

Their innovation is the PIL technology, a concentrated pill that can be transformed into a regular bottle of liquid shampoo within 5 minutes. This technology will reduce carbon emissions, lower logistics and packaging costs and reduce the consumption of plastic bottles.

Sounds intriguing? Check out their project and vote for Team Pil here.

Tech Track: Team Overachievers

Hiew Tzy Hwan, a BSc in Finance, Accounting and Management student, joins Lee Shu Yan from the School of Economics and Mabeth Tan Oon Ling from the School of Pharmacy in Team Overachievers.

They created the project L’Orealverse, which is designed to be the future of immersive e-commerce that includes AR, VR and Extended Reality technologies.

See their vision and vote for Team Overachievers here.

Inclusion Track: Team Spectrum

Wong Jia Yee, a student from Nottingham University Business School, joins Lim Ming Jun from University of Malaya and Yap Kai Yan from Quest International University in Team Spectrum.

They have created Project Inclus Store, which is a disability-inclusive hybrid store with Persons with Disabilities (PwD) friendly innovations from entrance to point-of-sale.

Check out their design and vote for Team Spectrum here.

Progressing to the semi-finals of an international competition is no mean feat. Support our homegrown teams by voting for them. May the best innovative ideas win!

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    Nina Fazil

    Nina Fazil

    A work in progress — has been for the past 24 years.