Core Courses

• Economics for Business
• Principles and Practice of Management (APEL.C)
• Principles of Marketing (APEL.C)
• Business Analytics
• Basic Accounting (APEL.C)
• Human Resource Management (APEL.C)
• Business Ethics
• Entrepreneurship Development
• Introduction to Financial Management
• Strategic Management
• Organisational Behaviour
• Introduction to International Business
• Operations Management (APEL.C)
• Management Information Systems

Discipline Core

• Effective Leadership
• Organisational Management
• Organisational Theory and Design
• Money and Banking (APEL.C)
• Introduction Logistics and Supply Chain Management
• Procurement Management (APEL.C)
• Inventory Management
• Supply Chain Management
• Accounting & Costing (APEL.C)
• Corporate Governance
• Performance Management (APEL.C)
• Employment Law and Industrial Relations

Specialisation Courses

• Consumer Behaviour
• Services Marketing (APEL.C)
• Marketing Research
• Marketing Communications (APEL.C)
• Integrated with Coursera Courses – IE Business School, Spain :
  • Integrated Marketing Communications Advertising,
  • Public Relations
  • Digital Marketing and more
• Personal Selling & Salesmanship
• International Marketing
• Integrated with Coursera Courses – Yonsei University, Korea :​
  • Introduction to International Marketing ​
  • International Marketing Entry & Execution ​
  • International B2B Marketing ​
  • International Marketing & Cross Industry Growth
• Retailing
• Marketing Management
• Integrated with Coursera Courses- IE Business School, Spain:​
  • Market Research and Consumer Behaviour, ​
  • Positioning: What You Need for a Successful Marketing Strategy ​
  • Marketing Mix Fundamentals ​
  • The Marketing Plan
• Digital Marketing
• Integrated with Coursera Courses from:​ ​UCI Division of Continuing Education, University of California, Irvin​
  • Identifying, Attracting and Growing Your Digital Audience​
  • Strategies for Converting & Retaining Customers Online​
  • Mobile Marketing, Optimization Tactics & Analytics​
  • Completion of the above courses will earn an additional certificate: E-marketing
  • (Specialisation)University of Illinois at Urbana-Champaign, USA​
    • Digital Media & Marketing Principles​
    • Digital Media & Marketing Strategies​
    • Digital Marketing Analytics in Theory
• Product & Pricing Decisions
• Integrated with Coursera Courses from:​ ​University of Maryland, College Park​
  • Product Management Essentials​
  • Establishing Product-Market Fit​
  • Creative Design, Prototyping, and Testing​
• IE Business School, Spain​
  • Pricing Strategies​

MPU Courses

• Penghayatan Etika dan Peradaban OR Bahasa Melayu Komunikasi 2 (for international students)
• Philosophy and Current Issues
• Bahasa Kebangsaan A (for students without SPM credit in BM) OR Decision Making Skills (for students with SPM credit in BM and foreign students)
• Co-curriculum