Bachelor of Arts (Hons) in Public Relations

UOW Malaysia KDU Penang University College

George Town, Pulau Pinang, Malaysia

The information about this programme is being reviewed. View and compare other courses here.

Quick Facts

Duration

3.5 years

Mode

Full-time, On-campus

Intake

Jan, Apr*, Jun, Sep, Oct*

Tuition Fees

RM59,535

Course Structure

  • Corporate Communication
  • Media, Culture and Society
  • Public Speaking
  • Writing and Referencing
  • Principles of Public Relations
  • Customer Oriented Communication
  • Theories, Roles and Models of Public Relations
  • Media Strategy Planning
  • Digital Photography
  • New Media Marketing
  • Communication and Media Research
  • Event Management 1
  • Planning and Managing Public Relations Campaign
  • Public Opinion and Persuasion
  • Event Management 2
  • Writing for Public Relations
  • Social, Legal and Ethical Issues
  • Brand Management
  • Corporate Social Responsibility
  • Web Design and Development
  • Crisis Management
  • Digital Content Creation
  • Public Relations in Practice
  • Undergraduate Project/Dissertation 1 & 2
  • Public Relations Seminar
  • Industrial Training

MPU Subjects:

  • Penghayatan Etika dan Peradaban (Malaysian Students)
  • Bahasa Melayu Komunikasi 2 (International Students)
  • Falsafah dan Isu Semasa
  • Entrepreneurship
  • Integrity and Anti-Corruption
  • Global Social Responsibility
  • Bahasa Kebangsaan A*

Notes:
Bahasa Kebangsaan A is compulsory for all Malaysian students:

  • Without a credit in SPM Bahasa Malaysia.
  • Without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)

 

Entry Requirements

  • STPM / A Levels : 2 Principal Passes
  • UEC: 5 Credits (5Bs) inclusive of a Credit in English
  • Diploma: Pass with min. CGPA of 2.00
  • Foundation/Matriculation : Pass with min. CGPA of 2.00
  • Australian Matriculation/Foundation: ATAR score of 55

Notes: 

  • The above candidates without a Credit in English may be admitted if the above qualification contains subject in English and its achievement is equivalent or above the minimum requirement at SPM level.
  • Local Student: Band 3 in MUET
  • International Student : Band 5.0 in IELTS; or a min score of 40 (IBT) or 7.5 (Essentials-Online) in TOEFL; or Cambridge English (154); or PTE Academic (47)

Notes:

  • If English language requirements are not fulfilled, additional English module(s) may be taken at UOW Malaysia.

Estimated Fees

Application fees (non-refundable)

RM400

Tuition fees

RM59,535

Other miscellaneous fees

RM6,850

Discounts & scholarships

-RM800

  • Exclusive
  • Rebate

Total payable amount

RM65,985

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Up to RM5,954

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