• Corporate Communication
• Media, Culture and Society
• Public Speaking
• Writing and Referencing
• Principles of Public Relations
• Customer Oriented Communication
• Theories, Roles and Models of Public Relations
• Media Strategy Planning
• Digital Photography

• New Media Marketing
• Communication and Media Research
• Event Management 1
• Planning and Managing Public Relations Campaign
• Public Opinion and Persuasion
• Event Management 2
• Writing for Public Relations
• Social, Legal and Ethical Issues
• Brand Management

• Corporate Social Responsibility
• Web Design and Development
• Crisis Management
• Digital Content Creation
• Public Relations in Practice
• Undergraduate Project/Dissertation 1 & 2
• Public Relations Seminar
• Industrial Training

UOW Malaysia KDU Penang University College’s Bachelor of Arts (Honours) in Public Relations provides students with in-depth knowledge on communication skills and public relations through industrial-based curriculum design. The public relation course in Malaysia is a common one. 

However, our program specifically emphasizes practical and hands-on exposure to equip students to a real world working environment. Students will be actively involved and exposed to the industry experiences through event planning, talks, real world tasks for clients, academic conferences and guest lecture sessions conducted by industry professionals. 

Moreover, students will embark on internships with public listed companies, multinational companies, as well as local SME firms to gain a deeper understanding of public relations jobs.

MPU Subjects:

• Penghayatan Etika dan Peradaban (Malaysian Students)
• Bahasa Melayu Komunikasi 2 (International Students)
• Falsafah dan Isu Semasa
• Entrepreneurship
• Integrity and Anti-Corruption
• Global Social Responsibility
• Bahasa Kebangsaan A*

Notes:
Bahasa Kebangsaan A is compulsory for all Malaysian students:

• Without a credit in SPM Bahasa Malaysia.
• Without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)