• Introduction to Mass Communication
• Media, Culture and Society
• Writing and Referencing
• Oral Communication
• Public Speaking
• Introduction to Advertising/ Introduction to Public Relations
• Media Strategy Planning
• Graphic Design and Layout
• Social Legal and Ethical Issues
• Digital Photography

• Broadcast Media and Production
• Future of Media
• Web Design and Development
• Social Entrepreneurship Skills
• Communication and Media Research
• Screenplay and Scriptwriting
• Post Production
• Print Production
• Brand Management/ New Media Marketing

• Creative Thinking
• Media Independent Study 1
• Visual and Sound Effects
• Digital Content Creation
• Screen Appreciation and Criticism
• Media Independent Study 2
• Final Production Project 1
• Final Production Project 2
• Industrial Training

UOW Malaysia KDU Penang University College’s BA (Hons) in Media Production degree program emphasizes the quality of content and story-telling elements in the process of media production. Students will acquire latest industrial standard’s practices through engagement with our industrial partners in guest lecture sharing sessions, talks, field trips to production house, real world projects of assignments, live show presentation and final year project. In addition, students will work as intern in related industry for future career development.

A degree in media production equips you with skills required for working in TV, audio, radio, films, and interactive media. This will further open up new opportunities in multiple career directions and disciplines.The objective of the program is to:

• Produce graduates who are skilled at producing creatives that are in tune with the modern multi platform media and broadcasting industries.
• Prepare employable graduates who are imaginative, adaptive and have a sound understanding of technical knowledge required in the broadcasting industry.
• Provide knowledge to the students on complexities of national and international media contexts.
• Prepare graduates confident of taking up jobs in multidisciplinary environments.
• Teach practice based research skills that help students in finding solutions to real world problems.
• Prepare confident grads who can work as a part of the team as well as independently.

MPU Subjects:

• Penghayatan Etika dan Peradaban (Malaysian Students)
• Bahasa Melayu Komunikasi 2 (International Students)
• Falsafah dan Isu Semasa
• Entrepreneurship
• Integrity and Anti-Corruption
• Global Social Responsibility
• Bahasa Kebangsaan A*

Notes:

• Bahasa Kebangsaan A is compulsory for all Malaysian students
  • without a credit in SPM Bahasa Malaysia.
  • without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)