• Public Speaking Skills
• Media Research Method
• Writing and Referencing
• Media, Culture and Society
• Digital Literacy/ Introduction to Sociology
• Public Relations in Practice
• Photo Communication
• Digital Design
• Personal Branding

• Mass Media Law
• Radio Broadcasting
• Film and Genre Studies
• Introduction to Digital Journalism
• Persuasive Advertising
• Consumer Behaviour
• Media Strategy Planning
• Transmedia Creation
• Communication Project
• Organisational Communication/Multimedia and Web Development
• Practical Training

Diploma in Mass Communication program at Batu Kawan, Penang campus will take you through a broader spectrum of modules such as advertising, public relations, journalism, desktop –publishing, film studies, photography, media design broadcasting and many more.

The content of this program can prepare graduates to meet the current requirements of the media industry as it is made of well-balanced theoretical and practical content.

The syllabus will present numerous opportunities for you to experience and have fun while acquiring knowledge and necessary skills.These skills prepare you for a broader and better career in the communication field. It also provides you with a solid foundation route to a higher degree.

Get ready to embark on a journey of discovery, creativity, and success at UOW Malaysia!

Mass communication is the field in which information or messages are delivered through a medium to the masses.

• The study of mass communication includes learning how to effectively get your message across to the target audience via your chosen medium. 
• Mass communication has evolved over the years especially with the internet. It now includes the virtual world, with information being dispersed online.
• Other popular forms of media include television, newspaper, billboard, and radio.

Here are some reasons why you should venture into this exciting field:

• You will develop excellent communication and creative thinking skills\
• You will have an opportunity to work in numerous industries (advertising, marketing, management, health care, publishing, journalism, politics, education and business industries)
• The mass communication industry culture is fun and creative

Mass communication fields:

You will most likely be exposed to the following fields when you take up a mass communication course:

• Marketing
• Advertising
• Journalism
• Public relations
• Broadcasting
• Digital Advertising

MPU Subjects

• Penghayatan Etika dan Peradaban (Malaysian Students)
• Bahasa Melayu Komunikasi 1 (International Students)
• Personal Development Skills
• Integrity and Anti-Corruption
• Teamwork and Community
• Bahasa Kebangsaan A*

Notes:

• Bahasa Kebangsaan A is compulsory for all Malaysian students without a credit in SPM Bahasa Malaysia.
• without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)