Bachelor of Arts (Hons) in Public Relations

UOW Malaysia KDU Penang University College

Batu Kawan, Pulau Pinang, Malaysia

Quick Facts

Duration

3.5 years

Mode

Full-time, On-campus

Intake

Jun, Sep

Tuition Fees

RM57,110

Course Structure

  • Corporate Communication
  • Media, Culture and Society
  • Public Speaking
  • Writing and Referencing
  • Principles of Public Relations
  • Customer Oriented Communication
  • Theories, Roles and Models of Public Relations
  • Media Strategy Planning
  • Digital Photography
  • New Media Marketing
  • Communication and Media Research
  • Event Management 1
  • Planning and Managing Public Relations Campaign
  • Public Opinion and Persuasion
  • Event Management 2
  • Writing for Public Relations
  • Social, Legal and Ethical Issues
  • Brand Management
  • Corporate Social Responsibility
  • Web Design and Development
  • Crisis Management
  • Digital Content Creation
  • Public Relations in Practice
  • Undergraduate Project/Dissertation 1 & 2
  • Public Relations Seminar
  • Industrial Training

MPU Subjects:

  • Penghayatan Etika dan Peradaban (Malaysian Students)
  • Bahasa Melayu Komunikasi 2 (International Students)
  • Falsafah dan Isu Semasa
  • Entrepreneurship
  • Integrity and Anti-Corruption
  • Global Social Responsibility
  • Bahasa Kebangsaan A*

Notes:
Bahasa Kebangsaan A is compulsory for all Malaysian students:

  • Without a credit in SPM Bahasa Malaysia.
  • Without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)

Entry Requirements

  • STPM / A Levels : 2 Principal Passes
  • UEC: 5 Credits (5Bs) inclusive of a Credit in English
  • Diploma: Pass with min. CGPA of 2.00
  • Foundation/Matriculation : Pass with min. CGPA of 2.00
  • Australian Matriculation/Foundation: ATAR score of 55

Notes: 

  • The above candidates without a Credit in English may be admitted if the above qualification contains subject in English and its achievement is equivalent or above the minimum requirement at SPM level.
  • Local Student: Band 3 in MUET
  • International Student : Band 5.0 in IELTS; or a min score of 40 (IBT) or 7.5 (Essentials-Online) in TOEFL; or Cambridge English (154); or PTE Academic (47)

Notes:

  • If English language requirements are not fulfilled, additional English module(s) may be taken at UOW Malaysia.

Estimated Fees

Application fees (non-refundable)

RM900

RM500

  • PROMO

Tuition fees

RM57,110

Other miscellaneous fees

RM5,850

Discounts & scholarships

-RM300

  • Exclusive

Total payable amount

RM63,160

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Up to RM5,711

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