Bachelor of Arts (Hons) in Public Relations
UOW Malaysia KDU Penang University College
Batu Kawan, Pulau Pinang, Malaysia
Quick Facts
Duration
3.5 years
Mode
Full-time, On-campus
Intake
Jun, Sep
Tuition Fees
RM57,110
Course Structure
- Corporate Communication
- Media, Culture and Society
- Public Speaking
- Writing and Referencing
- Principles of Public Relations
- Customer Oriented Communication
- Theories, Roles and Models of Public Relations
- Media Strategy Planning
- Digital Photography
- New Media Marketing
- Communication and Media Research
- Event Management 1
- Planning and Managing Public Relations Campaign
- Public Opinion and Persuasion
- Event Management 2
- Writing for Public Relations
- Social, Legal and Ethical Issues
- Brand Management
- Corporate Social Responsibility
- Web Design and Development
- Crisis Management
- Digital Content Creation
- Public Relations in Practice
- Undergraduate Project/Dissertation 1 & 2
- Public Relations Seminar
- Industrial Training
MPU Subjects:
- Penghayatan Etika dan Peradaban (Malaysian Students)
- Bahasa Melayu Komunikasi 2 (International Students)
- Falsafah dan Isu Semasa
- Entrepreneurship
- Integrity and Anti-Corruption
- Global Social Responsibility
- Bahasa Kebangsaan A*
Notes:
Bahasa Kebangsaan A is compulsory for all Malaysian students:
- Without a credit in SPM Bahasa Malaysia.
- Without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)
Entry Requirements
- STPM / A Levels : 2 Principal Passes
- UEC: 5 Credits (5Bs) inclusive of a Credit in English
- Diploma: Pass with min. CGPA of 2.00
- Foundation/Matriculation : Pass with min. CGPA of 2.00
- Australian Matriculation/Foundation: ATAR score of 55
Notes:
- The above candidates without a Credit in English may be admitted if the above qualification contains subject in English and its achievement is equivalent or above the minimum requirement at SPM level.
- Local Student: Band 3 in MUET
- International Student : Band 5.0 in IELTS; or a min score of 40 (IBT) or 7.5 (Essentials-Online) in TOEFL; or Cambridge English (154); or PTE Academic (47)
Notes:
- If English language requirements are not fulfilled, additional English module(s) may be taken at UOW Malaysia.
Estimated Fees
Application fees (non-refundable)
RM900
RM500
Tuition fees
RM57,110
Other miscellaneous fees
RM5,850
Discounts & scholarships
-RM300
Total payable amount
RM63,160
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Other savings
Up to RM5,711