Bachelor of Arts (Hons) Business Management
UOW Malaysia KDU Penang University College
Batu Kawan, Pulau Pinang, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, Mar, May, Jul, Sep, Oct
Tuition Fees
RM56,150
Course Structure
- Business Ethics
- Business Statistics
- Oral Communication
- Financial Management
- Introduction to Accounting
- Microeconomics
- Macroeconomics
- Organizational Behavior
- Principles of Management
- Principles of Marketing
- Writing and Referencing
- Business Law
- Buyer Behaviour
- Digital Business and E-Commerce
- Financial Accounting
- Human Resource Management
- Management Accounting
- Management Decision Making
- Principles of Project Management
- Research and Consultancy Methods
- Sociology of Innovation
- Specialisation 1
- Specialisation 2
- Contemporary Issues in Business and Management 1
- Contemporary Issues in Business and Management 2
- Leadership and High Performance Team
- Strategic Management
- Research Project/Consultancy Project
- Internship
- Specialisation 3
- Specialisation 4
Specialisations:
- Entrepreneurship:
- Entrepreneur Finance
- Entrepreneurial Marketing
- Contemporary Entrepreneurship
- Venture Creation
- Marketing:
- Branding
- Strategic Marketing Planning
- Marketing Communications 1
- Marketing Communications 2
Entry Requirements
- STPM: 2 Principal Passes (2Cs) or CGPA 2.00
- GCE A Level: 2 Principal Passes (2Es)
- UEC: 5 Credits (5Bs)
- Diploma: Pass with min. CGPA of 2.00
- Foundation/Matriculation: Pass with min. CGPA of 2.00
Estimated Fees
Application fees (non-refundable)
RM900
RM500
Tuition fees
RM56,150
Other miscellaneous fees
RM5,200
Discounts & scholarships
-RM800
Total payable amount
RM61,050
You save
RM1,200
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