Bachelor of Arts (Hons) Business Management
UOW Malaysia KDU Penang University College
Batu Kawan, Pulau Pinang, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Feb, Jun, Sep, Oct
Tuition Fees
RM58,962
Course Structure
- Writing and Referencing
- Principles of Management
- Principles of Marketing
- Financial Management
- Oral Communication
- Introduction to Accounting
- Business Statistics
- Principles of Economics
- Organizational Behaviour
- Business Law
- Management Accounting
- Financial Accounting
- Human Resources Management
- Principles of Project Management
- Contemporary Issues in Business and Management
- Management Decision Making
- Managing Across Cultures
- Principles of Responsible Business
- Marketing Research and Consumer Insights
- Specialisations 1
- Specialisations 2
- Specialisations 3
- Integrated Marketing Communication
- Specialisations 4
- Specialisations 5
- Specialisations 6
- Strategic Management
- Integrative Business Capstone
- Internship
MPU
- Penghayatan Etika dan Peradaban (Malaysian Students)
- Bahasa Melayu Komunikasi 2 (International Students)
- Falsafah dan Isu Semasa
- Entrepreneurship
- Malaysia and Global Issues
- Global Social Responsibility
- Bahasa Kebangsaan A*
Notes:
Bahasa Kebangsaan A* is compulsory for all Malaysian students:
- Without a credit in SPM Bahasa Malaysia.
- Without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)
Digital Business
(Dual Award option)
- Introduction to Business Analytics
- Big Data and Visual Analytics for Business
- International Financial Management
- Industry and Trade in Asia
- Digital Marketing
- International Business Management
Marketing
(Single Award option)
- Marketing Communications 1
- Marketing Communications 2
- Branding
- Strategic Marketing Planning
- Buyer Behaviour
- Digital Marketing
- International Marketing
Entry Requirements
- STPM / GCE A Levels: 2 Principal Passes (2Cs) or CGPA 2.00
- UEC: 5 Credits (5Bs)
- Diploma: Pass with min. CGPA of 2.00
- Foundation / Matriculation: Pass with min. CGPA of 2.00
Notes: In addition to the above-mentioned requirement, the students must have:
- Obtained a Pass in Mathematics and English at SPM level or its equivalent.
- Candidates without a Pass in Mathematics and English at SPM level may be admitted if their entry qualification contains subject(s) of Mathematics and English and their achievement is equivalent or higher than the required Pass of Mathematics and English at the SPM level.
- Local Student: Band 4 in MUET
Notes:
- If English language requirements are not fulfilled, additional English module(s) may be taken at UOW Malaysia.
- This requirement can be exempted if the Foundation/Diploma was taught in English medium
Estimated Fees
Application fees (non-refundable)
RM900
RM500
Tuition fees
RM58,962
Other miscellaneous fees
RM5,200
Discounts & scholarships
-RM300
Total payable amount
RM64,362
You save RM700 when you apply with EduAdvisor!
Other savings
Up to RM5,896