Bachelor of Corporate Communication (Honours)
Universiti Tunku Abdul Rahman (UTAR)
Kajang, Selangor, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, Jun, Oct
Tuition Fees
RM49,650
Course Highlights
- This programme is designed to meet the needs of industries and society, incorporating sustainable development goals into our educational approach
- Coursework includes content on leveraging AI for effective corporate communication and navigating the complexities of digital and social media
- Join exchange programmes with UTAR's partner universities such as Niigata University, Japan, Beijing Technology and Business University, China, Shenzhen University, China and Shih Hsin University, Taiwan, for cultural immersion, experiential learning and networking
- Beyond classes, group work, and projects, you have the opportunity to engage in internships with leading industry partners such as Mango TV, China, IOI Properties Group Bhd., Ecopia Sdn. Bhd., Recircle Sdn. Bhd. and Snackfood, and collaborate on real-world projects with them
Entry Requirements
- STPM:
- 1. A minimum of Grade C (GP 2.00) in any 2 subjects
- 2. Credit in English at SPM level / equivalent**
- STAM:
- 1. A minimum grade of Jayyid
- 2. Credit in English at SPM level / equivalent**
- A Level:
- 1. A minimum of Grade D in any 2 subjects
- 2. Pass in English at SPM level / equivalent
- UEC:
- 1. Grade B in 5 subjects
- 2. Credit in English at SPM level / equivalent**
- SAM:
- 1. Australian Tertiary Admission Rank (ATAR) 70 and Grade B in any 2 subjects
- 2. Pass in English at SPM level / equivalent
- CPU:
- 1. An average of 70% in any 6 subjects
- 2. Pass in English at SPM level / equivalent
- International Baccalaureate (IB) Diploma:
- 1. Diploma with a minimum of 24 points (excluding bonus points)
- 2. Pass in English at SPM level / equivalent
- TVET Diplomas: Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) / Diploma Lanjutan Kemahiran Malaysia (DLKM):
- 1. Must be fully accredited by MQA
- 2. A minimum CGPA of 2.50 OR CGPA 2.00 with at least 2 years working experience in relevant field, subject to Senate / Academic Board’s approval
- 3. Applicants will be required to pass the admission screening process conducted by the faculty and undergo the Bridging programme, if necessary, during the period of their study in addition to the existing curriculum structure
- 4. Credit transfer can be considered on a case-to-case basis and subject to existing credit transfer policies which are in effect
- UTAR Foundation/Matriculation or Foundation from other Institutions of Higher Learning or equivalent/Diploma (Level 4, MQF) or its equivalent:
- 1. Minimum CGPA of 2.00
- 2. Credit in English at SPM level/equivalent** (NOT applicable for qualifications conducted fully in English language BUT must have a pass in English at SPM level / equivalent)
- Diploma in Media and Communication (Level 4, MQF) or its equivalent:
- Minimum CGPA of 2.00
- Other relevant equivalent qualifications recognised by the Malaysian Government as equivalent to the above requirements:
- Credit in English at SPM level / equivalent** (NOT applicable for qualifications conducted fully in English language BUT must have a pass in English at SPM level / equivalent)
Note:
- **The credit requirement for English at SPM level can be waived should the admission qualifications contain English subject(s) equivalent / higher than the English offered at SPM level
Malaysian Applicants
- STPM/UEC/qualfications not conducted fully in English: Credit in English language at SPM level OR
- O-Level English: Grade C OR
- UEC English: Grade B OR
- MUET Band: 3.5 OR
- IELTS Band: 5.0 OR
- TOEFL: 40(iBT)/7.5(Essentials) / PTE 47 OR
- Cambridge English: 154/100(OET)/ ELS CIEP Level 107/ HEET 6 (NOT applicable for A-Level/SAM/CPU or entry qualifications conducted fully in English BUT must have a pass in English language at SPM level / equivalent)
- Those who do not meet the above English language requirements but obtain a pass in English language at SPM level / equivalent are required to take the Intensive English Programme and pass CEFR B2 before joining the Bachelor's degree programme
Course Structure
- Co-Curriculum
- Communication in Interpersonal Relationships
- Corporate Writing I
- Creative Thinking and Idea Generation
- Elective I
- Elective III
- English for Mass Communication
- Fundamentals of Public Relations
- Integrated Marketing Communications
- Intercultural Communication
- Introduction to Mass Communication
- MPU1
- National Language/Other Languages
- Principles and Practices of Corporate Communication
- Public Speaking
- Sun Zi's Art of War and Business Strategies
- Applied Organisational Communication
- Approaches to Communication Research
- Corporate Branding
- Corporate Writing II
- Design Studio
- Elective II
- Entrepreneurship
- Ethics in Media Communication
- Financial Communication
- Media and Communication Theories
- Media Relations
- Reputation Management
- Web Page Design
- Communication Law
- Corporate Crisis Management
- Event Planning and Management I
- Events Planning And Management II
- Industrial Training
- MPU1
- Project Strategic Management and Communication
Elective I (Choose 1):
- Creative Writing Skills
- English Grammar in Context
- English Pronunciation and Speaking
- English Vocabulary
Elective II (Choose 1):
- Fundamentals of Psychology
- Introduction to Sociology
- Social Psychology
- Understanding Politics: State, Nation and Government
Elective III (Choose 1):
- Digital Photography
- Visual Communication
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM49,650
Other miscellaneous fees
RM3,600
Discounts & scholarships
-RM500
Total payable amount
RM52,750
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Scholarships
Universiti Tunku Abdul Rahman (UTAR)
Sungai Long, Selangor
UTAR Scholarship for Top Achievers (Undergraduate)
Amount
Up to 100% tuition fee waiver
Study Level
Bachelor's Degree
Universiti Tunku Abdul Rahman (UTAR)
Sungai Long, Selangor
Amount
Tuition fee waiver
Study Level
Bachelor's Degree
Universiti Tunku Abdul Rahman (UTAR)
Sungai Long, Selangor
UTAR Sports & Talent Scholarship
Amount
Up to 100% tuition fee waiver
Study Level
Foundation, Bachelor's Degree
Universiti Tunku Abdul Rahman (UTAR)
Sungai Long, Selangor
Tan Sri (Dr.) Lim Goh Tong - UTAR Scholarship Fund
Amount
Up to 100% tuition fee waiver
Study Level
Foundation, Bachelor's Degree