Bachelor of Management (Honours) Majoring in Marketing
Universiti Tun Abdul Razak (UNIRAZAK)
Jalan Tun Razak, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Mar, Jul, Nov
Tuition Fees
RM33,650
Course Highlights
- Accredited by the Chartered Management Institute (CMI)
- This programme is designed to prepare you for a management career with the knowledge and skills needed to create, communicate and deliver value offerings to target customers
- Develop your critical thinking, creativity, and analytical skills in areas such as, service marketing, marketing research, consumer behaviour, social media, applied digital marketing strategies, sustainable marketing, advertising, public relations and more
- Employability and partnership focus curriculum, with the aim of being top of mind choice for employers and achieve 100% employability for its graduates
Course Structure
Specialisation Courses:
- Integrated Marketing Communication
- Services Marketing
- Consumer Behaviour
- Sustainable Marketing
- Applied Digital Marketing Strategies
- Branding and Brand Activation
- International Marketing
- Marketing Research
- Social Media Content Marketing
- Marketing Management
Internship:
- Industrial Training
Core Courses:
- Public Speaking 1
- Public Speaking 2
- Volunteerism and Service Learning
- Entrepreneurship and Innovation
- Corporate Social Policy
- Principles of Management
- Principles of Finance
- Principles of Marketing
- Principles of Microeconomics
- Principles of Macroeconomics
- Organizational Behaviour
- Principles of Accounting
- Management Information Systems / Financial Management
- Business Mathematics / Project Management
- Human Resource Management
- Business Law
- Strategic Management
- Business Statistics
MPU Courses:
- Tamadun Islam Tamadun Asia (TITAS) (Local)
- Hubungan Etnik (Local)
- Malaysian Studies (International)
- Bahasa Melayu Komunikasi 2 (International)
- Thinking Skills / Bahasa Kebangsaan A
- Introduction to the Malaysian Constitution
- Co-Curriculum (Professional Event Management / Community Engagement & Volunteering)
Electives (choose 4 courses only):
- Retailing Management
- Service Operations Management
- Problem Solving and Decision Making
- Contemporary Issues in Business
- Introduction to Psychology
- Leadership, Innovation and Change
- Logistic and Channel Management
- Consumer Behaviour and Social Media
- Organizational Design
- Quality Management Systems and Auditing
- Negotiation and Conflict Resolution
- Organizational Development
- Production and Operations Management
- Quality Management
Entry Requirements
- STPM: A pass with a minimum Grade C (GP 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualification; OR
- Matriculation/Foundation: Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification.
- STAM: A pass with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level; OR
- Diploma/Advanced Diploma: Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF)
Note: The requirement to pass Mathematics and English subjects at SPM level can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement.
Estimated Fees
Application fees (non-refundable)
RM100
Tuition fees
RM40,650
RM33,650
Other miscellaneous fees
RM2,250
Discounts & scholarships
-RM800
Total payable amount
RM35,200
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