Bachelor of Business (Honours) in Business Analytics & Digital Marketing

Universiti Tun Abdul Razak (UNIRAZAK)

Jalan Tun Razak, Kuala Lumpur, Malaysia

Quick Facts


3 years


Full-time, On-campus


Mar, Jul, Nov

Tuition Fees


Course Structure

Courses Offered: 

  • Penghayatan Etika dan Peradaban (Local) 
  • Falsafah dan Isu Semasa (Local)
  • Penghayatan Etika dan Peradaban OR
  • Falsafah dan Isu Semasa (International)
  • Bahasa Melayu Komunikasi II (International)
  • Thinking Skills (With Credit in BM SPM)
  • Bahasa Kebangsaan A (Without Credit in BM SPM)
  • Co-Curriculum
    • Community Engagement and Volunteering
    • Professional Event Management

Core Courses: 

  • Public Speaking 1
  • Public Speaking 2
  • Entrepreneurship and Innovation
  • Principles of Management
  • Principles of Finance
  • Principles of Marketing
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Organisational Behaviour
  • Principles of Accounting
  • Business Statistics
  • Strategic Management
  • Human Resource Management
  • Business Law

Major 1 (Business Analytics): 

  • Data Mining
  • Business Modelling
  • Business Analytics
  • Business Intelligence
  • Data Visualisation
  • Programming for Analytics
  • Predictive Analytics
  • Big Data Analytics
  • Advanced Production and Operations Management
  • Management Information Systems
  • Apprenticeship 1 OR
  • Case Study 1 OR Business Plan 1

Major 2 (Digital Marketing): 

  • Cost and Management Accounting
  • Marketing Management
  • Project Management
  • E-Commerce: Micro-Multinationals
  • Social Media Content Marketing
  • Pay Per Click Advertising
  • Applied Digital Marketing Strategies
  • Digital Analytics for Marketing Professionals
  • Digital Marketing Channels
  • Digital Techniques
  • Apprenticeship 2 OR
  • Case Study 2 OR Business Plan 2

Entry Requirements


  • A pass in Sijil Tinggi Persekolahan Malaysia (STPM) with at least Grade C (GP 2.0) in any TWO subjects*; OR


  • A pass in Sijil Tinggi Agama Malaysia (STAM) with at least Grade Jayyid*; OR

Matriculation / Foundation: 

  • Matriculation or Foundation with at least a CGPA of 2.00; OR


  • A Diploma (Level 4, MQF) with at least a CGPA of 2.00; OR
  • An Advanced Diploma (Level 5, MQF) with at least a CGPA of 2.00; OR
  • A Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) subjected to HEP Senate / Academic Board’s approval***; OR
  • A Diploma Lanjutan Kemahiran Malaysia (DLKM) subjected to HEP Senate / Academic Board’s approval***.


  • Other relevant or equivalent qualifications, experience and requirements accepted by the HEP Senate/competent authority in Malaysia.
  • Possess an Accreditation of Prior Experiential Learning (APEL A) for admission.

Note: A pass in Mathematics and English at SPM level or equivalent qualifications

Estimated Fees

Application fees (non-refundable)




Tuition fees



  • Scholarship

Other miscellaneous fees


Discounts & scholarships


  • Exclusive

Total payable amount


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