Bachelor of Business (Honours) in Business Analytics & Digital Marketing
Universiti Tun Abdul Razak (UNIRAZAK)
Jalan Tun Razak, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Mar, Jul, Nov
Tuition Fees
RM34,650
Course Structure
Courses Offered:
- Penghayatan Etika dan Peradaban (Local)
- Falsafah dan Isu Semasa (Local)
- Penghayatan Etika dan Peradaban OR
- Falsafah dan Isu Semasa (International)
- Bahasa Melayu Komunikasi II (International)
- Thinking Skills (With Credit in BM SPM)
- Bahasa Kebangsaan A (Without Credit in BM SPM)
- Co-Curriculum
- Community Engagement and Volunteering
- Professional Event Management
Core Courses:
- Public Speaking 1
- Public Speaking 2
- Entrepreneurship and Innovation
- Principles of Management
- Principles of Finance
- Principles of Marketing
- Principles of Microeconomics
- Principles of Macroeconomics
- Organisational Behaviour
- Principles of Accounting
- Business Statistics
- Strategic Management
- Human Resource Management
- Business Law
Major 1 (Business Analytics):
- Data Mining
- Business Modelling
- Business Analytics
- Business Intelligence
- Data Visualisation
- Programming for Analytics
- Predictive Analytics
- Big Data Analytics
- Advanced Production and Operations Management
- Management Information Systems
- Apprenticeship 1 OR
- Case Study 1 OR Business Plan 1
Major 2 (Digital Marketing):
- Cost and Management Accounting
- Marketing Management
- Project Management
- E-Commerce: Micro-Multinationals
- Social Media Content Marketing
- Pay Per Click Advertising
- Applied Digital Marketing Strategies
- Digital Analytics for Marketing Professionals
- Digital Marketing Channels
- Digital Techniques
- Apprenticeship 2 OR
- Case Study 2 OR Business Plan 2
Entry Requirements
STPM:
-
A pass in Sijil Tinggi Persekolahan Malaysia (STPM) with at least Grade C (GP 2.0) in any TWO subjects*; OR
STAM:
-
A pass in Sijil Tinggi Agama Malaysia (STAM) with at least Grade Jayyid*; OR
Matriculation / Foundation:
-
Matriculation or Foundation with at least a CGPA of 2.00; OR
Diploma:
- A Diploma (Level 4, MQF) with at least a CGPA of 2.00; OR
- An Advanced Diploma (Level 5, MQF) with at least a CGPA of 2.00; OR
- A Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) subjected to HEP Senate / Academic Board’s approval***; OR
- A Diploma Lanjutan Kemahiran Malaysia (DLKM) subjected to HEP Senate / Academic Board’s approval***.
Others:
- Other relevant or equivalent qualifications, experience and requirements accepted by the HEP Senate/competent authority in Malaysia.
- Possess an Accreditation of Prior Experiential Learning (APEL A) for admission.
Note: A pass in Mathematics and English at SPM level or equivalent qualifications
Estimated Fees
Application fees (non-refundable)
RM200
RM100
Tuition fees
RM36,150
RM34,650
Other miscellaneous fees
RM2,550
Discounts & scholarships
-RM800
Total payable amount
RM36,500
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