Bachelor of Business Administration (Honours) Majoring in Social Media
Universiti Tun Abdul Razak (UNIRAZAK)
Jalan Tun Razak, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Mar, Jul, Nov
Tuition Fees
RM35,650
Course Highlights
- Taking into consideration the importance of SocMed in life and business, UNIRAZAK has specially designed a BBA majoring in SocMed for future employment demands
- The programme focuses on marketing fundamentals and theory, infused with the practical role of digital media and communication elements in real-world business applications
- Learn about general consumer behaviour, entrepreneurship, data mining, digital communication and web-based applications development
- The programme concentration may be tailored, allowing you to focus on specific areas of interest such as retailing, marketing communications, finance and banking or energy, oil and gas in your internship programme
Course Structure
General Courses by MOHE:
- Tamadun Islam dan Tamadun Asia (TITAS)
- Hubungan. Etnik
- Malaysian Studies
- Thinking Skills/Bahasa Kebangsaan A
- Introduction to the Malaysian Constitution
- Melayu Komunikasi 2 (International)
- Co-curriculum (Professional Event Management/Community Engagement & Volunteering)
University Courses:
- Professional Communication Skills
- Academic English
- Volunteerism and Service Learning
- Entrepreneurship and Innovation
Program Core Courses:
- Fundamental of Social Media
- Integrated Marketing Communication
- Digital Communication Strategy
- Brand Management
- Cost and Management Accounting
- Marketing Management
- Personal Selling and Sales Management
- Advertising and Social Promotion
- Social Media Content Marketing
- Advanced Production and Operations Management
- Data Mining
School Core Courses:
- Corporate Social Policy
- Principles of Management
- Business Mathematics
- Business Statistics
- Principles of Finance
- Principles of Marketing
- Financial Management
- Business Law
- Strategic Management
- Principles of Microeconomics
- Principles of Macroeconomics
- Organizational Behaviour
- Principle of Accounting
- Internship for Business Administration
Elective Courses (Choose 4 courses):
- FinTech and Crowdfunding
- Consumer Behaviour & Social Media
- Digital Revolution
- Case Study and Project Management
- Risk Management
- Negotiation and Conflict Management
- Islamic Financial Planning
- Islamic Financial Markets and Institutions
- Retailing Management
- Strategic Entrepreneurship
Entry Requirements
- STPM:
- Pass with a minimum of Grade Point of 2.00 in any TWO (2) subjects and a pass in Mathematics and English at SPM level
- The requirement for a PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STPM.
- A Level:
- Pass with a minimum of Grade D in any 2 subjects, and pass in Mathematics and English at SPM level or any equivalent qualification
- Matriculation/Foundation/Pre-university:
- Pass with a minimum CGPA of 2.00 from an institution recognized by the Malaysian Government
- STAM:
- Pass with a minimum grade of Jayyid and a pass in Mathematics and English at SPM level
- The requirement for PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STAM.
- UEC:
- Pass with minimum of grade B in FIVE (5) subjects including a pass in Mathematics & English
- Diploma:
- A Diploma with a minimum CGPA of 2.00 from universities/colleges recognized by the Malaysian Government
- Intenational Baccalaureate (IB):
- Pass with minimum score of 30 points
- Others:
- Other equivalent qualifications recognised by MQA/Malaysian Government
- Diploma Kolej Vokasional (DVM)
- Executive Diploma UM
- APEL (Accreditation of Prior Experiential Learning)
- Other equivalent qualifications recognised by MQA/Malaysian Government
- Additional Requirements:
- Credit in Mathematics at SPM level
Estimated Fees
Application fees (non-refundable)
RM100
Tuition fees
RM41,650
RM35,650
Other miscellaneous fees
RM2,250
Discounts & scholarships
-RM800
Total payable amount
RM37,200
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