Bachelor of Business Administration (Honours) Majoring in Social Media

Universiti Tun Abdul Razak (UNIRAZAK)

Jalan Tun Razak, Kuala Lumpur, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Mar, Jul, Sep, Nov

Tuition Fees

RM29,450

Course Structure

General Courses by MOHE:

  • Tamadun Islam dan Tamadun Asia (TITAS)
  • Hubungan. Etnik
  • Malaysian Studies
  • Thinking Skills/Bahasa Kebangsaan A
  • Introduction to the Malaysian Constitution
  • Melayu Komunikasi 2 (International)
  • Co-curriculum (Professional Event Management/Community Engagement & Volunteering)

University Courses:

  • Professional Communication Skills
  • Academic English
  • Volunteerism and Service Learning
  • Entrepreneurship and Innovation

Program Core Courses:

  • Fundamental of Social Media
  • Integrated Marketing Communication
  • Digital Communication Strategy
  • Brand Management
  • Cost and Management Accounting
  • Marketing Management
  • Personal Selling and Sales Management
  • Advertising and Social Promotion
  • Social Media Content Marketing
  • Advanced Production and Operations Management
  • Data Mining

School Core Courses:

  • Corporate Social Policy
  • Principles of Management
  • Business Mathematics
  • Business Statistics
  • Principles of Finance
  • Principles of Marketing
  • Financial Management
  • Business Law
  • Strategic Management
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Organizational Behaviour
  • Principle of Accounting
  • Internship for Business Administration

Elective Courses (Choose 4 courses):

  • FinTech and Crowdfunding
  • Consumer Behaviour & Social Media
  • Digital Revolution
  • Case Study and Project Management
  • Risk Management
  • Negotiation and Conflict Management
  • Islamic Financial Planning
  • Islamic Financial Markets and Institutions
  • Retailing Management
  • Strategic Entrepreneurship

Entry Requirements

  • STPM:
    • Pass with a minimum of Grade Point of 2.00 in any TWO (2) subjects and a pass in Mathematics and English at SPM level
    • The requirement for a PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STPM.
  • A Level:
    • Pass with a minimum of Grade D in any 2 subjects, and pass in Mathematics and English at SPM level or any equivalent qualification
  • Matriculation/Foundation/Pre-university:
    • Pass with a minimum CGPA of 2.00 from an institution recognized by the Malaysian Government
  • STAM:
    • Pass with a minimum grade of Jayyid and a pass in Mathematics and English at SPM level
    • The requirement for PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STAM.
  • UEC:
    • Pass with minimum of grade B in FIVE (5) subjects including a pass in Mathematics & English
  • Diploma:
    • A Diploma with a minimum CGPA of 2.00 from universities/colleges recognized by the Malaysian Government
  • Intenational Baccalaureate (IB):
    • Pass with minimum score of 30 points
  • Others:
    • Other equivalent qualifications recognised by MQA/Malaysian Government
    • Diploma Kolej Vokasional (DVM)
    • Executive Diploma UM
    • APEL (Accreditation of Prior Experiential Learning)
  • Additional Requirements:
    • Credit in Mathematics at SPM level

Estimated Fees

Application fees (non-refundable)

RM100

Tuition fees

RM37,950

RM29,450

  • Scholarship

Other miscellaneous fees

RM3,450

Discounts & scholarships

-RM300

  • Exclusive

Total payable amount

RM32,700

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