Bachelor of Business Administration (Honours) Majoring in Digital Marketing
Universiti Tun Abdul Razak (UNIRAZAK)
Jalan Tun Razak, Kuala Lumpur, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Mar, Jul, Nov
Tuition Fees
RM34,650
Course Highlights
- Learn new marketing strategies, emerging technologies, and progressive marketing tools that are commonplace in digital media networks
- Employability and partnership focus curriculum, with the aim of being top of mind choice for employers and achieve 100% employability for its graduates
- Situated at the heart of KL City Centre, accessible via LRT and adjacent to shopping malls and famous hangout spots
- UROX, UNIRAZAK’s dedicated teaching and learning digital platform, allows students’ the flexibility to learn anytime and anywhere
Course Structure
General Courses by MOHE:
- Tamadun Islam dan Tamadun Asia (TITAS)
- Hubungan. Etnik
- Malaysian Studies
- Thinking Skills/Bahasa Kebangsaan A
- Introduction to the Malaysian Constitution
- Melayu Komunikasi 2 (International)
- Co-curriculum (Professional Event Management/Community Engagement & Volunteering)
University Courses:
- Professional Communication Skills
- Academic English
- Volunteerism and Service Learning
- Entrepreneurship and Innovation
Program Core Courses:
- Cost and Management Accounting
- Marketing Management
- E-Commerce: Micro-Multinationals
- Social Media Content Marketing
- Pay Per Click Advertising
- Applied Digital Marketing Strategies
- Digital Analytics for Marketing Professionals
- Digital Marketing Channels
- Advanced Production and Operations Management
- Data Mining
School Core Courses:
- Corporate Social Policy
- Principles of Management
- Business Mathematics
- Business Statistics
- Principles of Finance
- Principles of Marketing
- Financial Management
- Business Law
- Strategic Management
- Principles of Microeconomics
- Principles of Macroeconomics
- Organizational Behaviour
- Principle of Accounting
- Internship for Business Administration
Elective Courses (Choose 4 courses):
- Retailing Management
- Consumer Behaviour and Social Media
- Digital Revolution
- Case Study and Project Management
- FinTech and Crowdfunding
- Risk Management
- Negotiation and Conflict Management
- Islamic Financial Planning
- Islamic Financial Markets and Institutions
- Strategic Entrepreneurship
Entry Requirements
- STPM:
- Pass with a minimum of Grade Point of 2.00 in any TWO (2) subjects and a pass in Mathematics and English at SPM level
- The requirement for a PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STPM.
- A Level:
- Pass with a minimum of Grade D in any 2 subjects, and pass in Mathematics and English at SPM level or any equivalent qualification
- Matriculation/Foundation/Pre-university:
- Pass with a minimum CGPA of 2.00 from an institution recognized by the Malaysian Government
- STAM:
- Pass with a minimum grade of Jayyid and a pass in Mathematics and English at SPM level
- The requirement for PASS in Mathematics and English at the SPM level can be excluded if the candidate obtained a credit or higher grade at STAM.
- UEC:
- Pass with minimum of grade B in FIVE (5) subjects including a pass in Mathematics & English
- Diploma:
- A Diploma with a minimum CGPA of 2.00 from universities/colleges recognized by the Malaysian Government
- Intenational Baccalaureate (IB):
- Pass with minimum score of 30 points
- Others:
- Other equivalent qualifications recognised by MQA/Malaysian Government
- Diploma Kolej Vokasional (DVM)
- Executive Diploma UM
- APEL (Accreditation of Prior Experiential Learning)
- Additional Requirements:
- Credit in Mathematics at SPM level
Estimated Fees
Application fees (non-refundable)
RM200
RM100
Tuition fees
RM36,150
RM34,650
Other miscellaneous fees
RM2,550
Discounts & scholarships
-RM300
Total payable amount
RM37,000
You save
RM1,900
when you apply with EduAdvisor!