Bachelor of Arts (Hons) Mass Communication

UCSI University

Cheras, Kuala Lumpur, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Jan, May, Jul*, Sep

Tuition Fees

RM69,950

Course Structure

  • Introduction to Mass Communication
  • Basic Photography
  • Visual Communication
  • Introduction to Public Speaking
  • Introduction to Video Production
  • Fundamentals of Management
  • Writing For Mass Communication
  • University Life (MPU-U2)
  • Co-operative Placement 1
  • Extra-curricular Learning Experience 1 (MPU - U4)
  • Creative Content Development
  • Mass Communication Research 1
  • Design & Thinking
  • New Media Studies
  • Co-operative Placement 2
  • Extra-curricular Learning Experience 2 (MPU - U4)
  • Media, Law & Ethics
  • Entrepreneurship
  • Alternative Voices and Issues in Mass Communication
  • Mass Communication Project
  • Mass Communication Research 2
  • Cooperative Placement 3
  • Extracurricular Learning Experience 3 (MPU - U4)

Major Electives - Choose 3:

  • Introduction to Advertising
  • Film Studies
  • Introduction to Public Relations
  • Introduction to Journalism
  • Fundamentals of Marketing

Free Elective - Choose 3:

  • Video Editing
  • New Media Production and Strategies
  • Corporate Social Responsibility and Event Management
  • Pop Culture
  • Advertising Campaign
  • Introduction to Psychology
  • Organisational Behaviour
  • Introduction to Political Science
  • Critical Issues
  • Future Directions, Future Casting
  • Thinking and Being

Mass Communication Pathways - Choose One Pathway: Pathways (to be taken in Year 2 and Year 3)

  • Film & Television Pathway Courses - (Students are required to take all 6 courses including capstone course+1 additional course from other pathway):
    • Film Production
    • Film Appreciation
    • Documentary Production
    • Directing and Aesthetics
    • Scriptwriting
    • TV Production (CAPSTONE COURSE)

Journalism Pathway Courses - (recommended to take 4 courses from selected pathway in Year 2, 3 courses in Year 3):

  • Journalism - (Students are required to take all 6 courses including capstone course+1 additional course from other pathway): 
    • Photojournalism
    • Editing
    • Feature Writing
    • New Media Journalism
    • Broadcast Journalism
    • Media Publishing for Print and New Media (CAPSTONE COURSE)

Marketing Communications - Pathway Courses - (Students are required to take all 6 courses including capstone course+1 additional course from other pathway):

  • Creative Copywriting
  • Marketing Strategies
  • Brand Communication
  • Consumer Behavior
  • Media Planning & Management
  • Integrated Marketing Communication Campaign (CAPSTONE COURSE)

Entry Requirements

  • STPM/A Level: Grade C (GPA 2.0) in any TWO subjects or its equivalent; or a minimum grade of Jayyid in STAM or its equivalent and pass English at SPM/O Level
  • UEC: A minimum of 5 credits B6 including English. Applicant without credit in English (UEC) but obtained credit in English (SPM) qualified for enrolment.
  • International Baccalaureate: Minimum score of 26/42 for six subjects (A Minimum of Grade 4 for credit transfer - Year 1)
  • Matriculation: A minimum CGPA of 2.0 and credit in English at SPM or its equivalent
  • Australia Year 12: Minimum mark of 60%
  • Canadian Pre-U: Minimum mark of 60%
  • UCSI Foundation in Arts: Completed (minimum CGPA 2.0/4.0)
  • Diploma or equivalent: Completed (minimum CGPA 2.0/4.0)
  • Diploma in Media & Communication or equivalent: Completed (minimum CGPA 2.0/4.0)
  • Diploma in Psychology: Completed (minimum CGPA 2.0/4.0)
  • MUET: Band 3
  • SPM English Language: Grade B+
  • SPM English Language 1119/O Level/IGCSE: Grade C
  • UEC English Language: Grade A2
  • In the event that the English language requirements are not met, applicants will be required to take the Basic English and English Foundation for in-sessional academic enhancement concurrently with the programme.

Estimated Fees

Application fees (non-refundable)

RM400

RM200

  • PROMO

Tuition fees

RM69,950

Other miscellaneous fees

RM5,890

Discounts & scholarships

-RM300

  • Exclusive

Total payable amount

RM75,740

You save RM500 when you apply with EduAdvisor!

Other savings

Up to RM4,576

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