Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Jan, May, Sep
Tuition Fees
RM68,790
Course Structure
- Fundamentals of Marketing
- Fundamentals of Management
- Business Accounting
- Microeconomics
- Organisational Behaviour
- Business Information System
- Business Communication
- Macroeconomics
- Introduction to Digital Marketing
- Statistics and its Applications
- Co-Operative Placement 1
- Business Research Method
- Sales Management
- Marketing Processes
- Entrepreneurship
- Managing People
- Management Ethics
- Consumer Behaviour
- Co-Operative Placement 2
- Internet and SEO Marketing
- Management Science
- Marketing Analytic
- Marketing Research Project A
- Strategic Marketing
- Services Marketing
- Current Issues in Marketing
- Marketing Research Project B
- Strategic Management
- Co-Operative Placement 3
- Integrated Marketing Communications
- International Sustainable Marketing
- System Thinking for Sustainable Development in Business
Electives 1 (Choose one):
- Sustainability in Business
- Introduction to Branding
Electives 2 (Choose one):
- Introduction To Public Relations
- International Trade
- Social Media Marketing
Electives 3 (Choose one):
- Leadership
- Retail Brand Management
Entry Requirements
- UCSI Foundation year: Pass, with a minimum CGPA of 2.0
- STPM: Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level
- A Level: Minimum 2 principals (D)
- UEC: Minimum 5 credits (B6) and pass (C8) in Mathematics and English
- National Matriculation: Minimum CGPA of 2.0
- International Baccalaureate (IB): Minimum score of 26 points in 6 subjects
- Canadian Pre-U: Minimum average of 60% in 6 subjects
- AUSMAT/HSC/SACE/TEE/WACE: Minimum average of 60% in 5 subjects
- Other qualifications deemed equivalent to STPM/A Level by Malaysian Qualifications Agency: Minimum overall average of 60%
- Diploma (business-related): Minimum CGPA of 2.0
- Other equivalent qualifications: To be reviewed by the faculty on a case-to-case basis
- MUET: Band 3
- SPM English Language: Grade B+
- SPM English Language 1119/O Level/IGCSE: Grade C
- UEC English Language: Grade A2
- IELTS: Band 5.5
- TOEFL iBT: 46
- Applicants who have an academic qualification from a higher learning institution which uses English Language as a medium of instruction can be granted an exemption from the University English requirements and MQA requirement.
Estimated Fees
Application fees (non-refundable)
RM400
RM200
Tuition fees
RM68,790
Other miscellaneous fees
RM5,890
Discounts & scholarships
-RM300
Total payable amount
RM74,580
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Other savings
Up to RM5,005