Art & Design Fundamentals:

• The first year begins with addressing the use of visual elements such as drawing, design, colour, etc. as a powerful tool of art and design. Students dive into skills of handling industry-standard tools and software, mock-up mechanism and more that are important in executing finished work complete with aesthetics that meet industry standards.

Advertising Design:

• Students are also trained sharp observation skills and a good sense in advertising concepts based on sound strategies to increase sales of brand’s products or services. It is inclusive of content creation, consumer insights, digital marketing, creative ideas development, and advertising campaigns conceptualisation & design.

Graphic Design:

• Students will go through training in the areas of conceptualising visual communication in the areas of brand communication, photography, typography, corporate identity, packaging, publication design and many other elements used together to produce eye-catching artwork with a solid grasp of technical, artistic and business skills.

Group Directed Study:

• Before graduation, students learn to take on the role of personal responsibility and professional accountability needed in the profession. Opportunities are provided for students to undergo both collaborative projects and participating in national & international design competitions under the guidance and mentoring from industry experts.

Portfolio:

• Before stepping into the industry, students are required to create both print and digital portfolios and learn how to market their work to potential clients through portfolio and presentations. This allows The One Academy’s graduates to venture into the industry with a well-built portfolio showcasing their student works, projects, campaigns and more. Additionally, students will also be trained on their interpersonal skills, teamwork, professional ethics, entrepreneurship thinking and even interview preparation as we believe in making sure that when they go out into the working world, they are more than ready for success.

Graphic Design Courses Content:

• Creative Thinking
• Corporate Identity & Brand Communication Design
• Typography Fundamentals
• Applied Typography
• Packaging Design
• Digital Photography
• Publication Design
• Computer Graphic Production Procedures

Advertising Courses Content:

• Content Creation
• Digital Marketing
• Integrated Campaign
• Advertising Principles & Strategies
• New Media in Advertising
• Advertising Campaign
• Advertising Visual
• Copywriting

Software:

• Adobe AfterEffect
• Adobe Premier
• Adobe XD (UX & UI)
• Adobe InDesign (Editorial)
• Adobe Dreamweaver (Web Design)
• Adobe Audition (Sound Editing)
• Adobe Photoshop
• Adobe Illustrator

Business Courses:

• Business & Marketing

Liberal Art Courses:

• History of Art & Design
• Survey of S.E.A. Art & Culture

Professional Development:

• Live Project
• Graduation Exhibition
• National & International Design Competitions
• Portfolio Review by Industry Professionals
• Mock Interview by Industry Professionals
• Sharing/Workshop Session by Industry Professionals