Bachelor of Business Administration (Honours) in Marketing
Southern University College
Skudai, Johor, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Feb, May, Sep
Tuition Fees
RM36,600
Course Structure
Common Core Module
- Business Communication
- Business Ethics
- Business Law
- Business Statistics I
- Business Statistic II
- Cost & Management Accounting
- Fundamentals of Financial Management
- International Business Management
- Introduction to Financial Accounting
- Management Information System
- Macroeconomics
- Microeconomics
- Organisational Behaviour
- Principles of Management
- Principles of Marketing
- Strategic Management
- Academic English
Discipline Core / Specialisation Modules
- Advertising & Promotion
- Consumer Behaviour
- E-Marketing
- Entrepreneurship
- Green Marketing
- International Marketing
- Marketing Research
- Marketing Strategy
- Media Planning
- Professional Selling
- Public Relations
- Retail Marketing
- Services Marketing
Industrial Training
- 3 months (6 credits)
Elective (Core)
- Basic Chinese / Introduction to Chinese Culture
Elective (Open)
- Select Any Three
- English Proficiency
- Events Management
- Financial Markets & Institution
- Human Resource Management
- Introduction to Psychology
- Malaysian Taxation
- Performance Management
- Public Speaking
Entry Requirements
- UEC: With a minimum of 5 credits AND a pass in Mathematics and English at UEC level
- STPM: With a minimum of CGPA 2.0 and a minimum of Grade C (SGP 2.0) in any two subjects AND a pass in Mathematics and English at SPM level
- A-Level: With a minimum of CGPA 2.0 with at least a full pass in any two subjects AND a pass in Mathematics and English
- Foundation/ Matriculation: With a minimum of CGPA 2.0
- Diploma/ Advanced Diploma: With a minimum of CGPA 2.0
- Others: ATAR is 65 and a minimum of scaled score 50 in any two subjects AND a pass in Mathematics and English at SPM or its equivalent OR Other equivalent qualifications recognised by the Malaysian Government
Estimated Fees
Application fees (non-refundable)
RM400
RM200
Tuition fees
RM36,600
Other miscellaneous fees
RM3,160
Discounts & scholarships
-RM300
Total payable amount
RM39,660
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Other savings
Up to RM15,000