Bachelor of Business Administration (Honours) in Marketing

Southern University College

Skudai, Johor, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Feb, May, Sep

Tuition Fees

RM36,600

Course Structure

Common Core Module

  • Business Communication
  • Business Ethics
  • Business Law
  • Business Statistics I
  • Business Statistic II
  • Cost & Management Accounting
  • Fundamentals of Financial Management
  • International Business Management
  • Introduction to Financial Accounting
  • Management Information System
  • Macroeconomics
  • Microeconomics
  • Organisational Behaviour
  • Principles of Management
  • Principles of Marketing
  • Strategic Management
  • Academic English

Discipline Core / Specialisation Modules

  • Advertising & Promotion
  • Consumer Behaviour
  • E-Marketing
  • Entrepreneurship
  • Green Marketing
  • International Marketing
  • Marketing Research
  • Marketing Strategy
  • Media Planning
  • Professional Selling
  • Public Relations
  • Retail Marketing
  • Services Marketing

Industrial Training

  • 3 months (6 credits)

Elective (Core)

  • Basic Chinese / Introduction to Chinese Culture

Elective (Open)

  • Select Any Three
    • English Proficiency
    • Events Management
    • Financial Markets & Institution
    • Human Resource Management
    • Introduction to Psychology
    • Malaysian Taxation
    • Performance Management
    • Public Speaking

Entry Requirements

  • UEC: With a minimum of 5 credits AND a pass in Mathematics and English at UEC level
  • STPM: With a minimum of CGPA 2.0 and a minimum of Grade C (SGP 2.0) in any two subjects AND a pass in Mathematics and English at SPM level
  • A-Level: With a minimum of CGPA 2.0 with at least a full pass in any two subjects AND a pass in Mathematics and English
  • Foundation/ Matriculation: With a minimum of CGPA 2.0
  • Diploma/ Advanced Diploma: With a minimum of CGPA 2.0
  • Others: ATAR is 65 and a minimum of scaled score 50 in any two subjects AND a pass in Mathematics and English at SPM or its equivalent OR Other equivalent qualifications recognised by the Malaysian Government 

Estimated Fees

Application fees (non-refundable)

RM400

RM200

  • PROMO

Tuition fees

RM36,600

Other miscellaneous fees

RM3,160

Discounts & scholarships

-RM300

  • Exclusive

Total payable amount

RM39,660

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Up to RM15,000

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