Bachelor of Business Administration (Honours) in Marketing
Southern University College
Skudai, Johor, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Mar, May, Oct
Tuition Fees
RM36,600
Course Structure
Common Core Module
- Business Communication
- Business Ethics
- Business Law
- Business Statistics I
- Business Statistic II
- Cost & Management Accounting
- Fundamentals of Financial Management
- International Business Management
- Introduction to Financial Accounting
- Management Information System
- Macroeconomics
- Microeconomics
- Organisational Behaviour
- Principles of Management
- Principles of Marketing
- Strategic Management
- Academic English
Discipline Core / Specialisation Modules
- Advertising & Promotion
- Consumer Behaviour
- E-Marketing
- Entrepreneurship
- Green Marketing
- International Marketing
- Marketing Research
- Marketing Strategy
- Media Planning
- Professional Selling
- Public Relations
- Retail Marketing
- Services Marketing
Industrial Training
- 3 months (6 credits)
Elective (Core)
- Basic Chinese / Introduction to Chinese Culture
Elective (Open)
- Select Any Three
- English Proficiency
- Events Management
- Financial Markets & Institution
- Human Resource Management
- Introduction to Psychology
- Malaysian Taxation
- Performance Management
- Public Speaking
Entry Requirements
- UEC: With a minimum of 5 credits AND a pass in Mathematics and English at UEC level
- STPM: With a minimum of CGPA 2.0 and a minimum of Grade C (SGP 2.0) in any two subjects AND a pass in Mathematics and English at SPM level
- A-Level: With a minimum of CGPA 2.0 with at least a full pass in any two subjects AND a pass in Mathematics and English
- Foundation/ Matriculation: With a minimum of CGPA 2.0
- Diploma/ Advanced Diploma: With a minimum of CGPA 2.0
- Others: ATAR is 65 and a minimum of scaled score 50 in any two subjects AND a pass in Mathematics and English at SPM or its equivalent OR Other equivalent qualifications recognised by the Malaysian Government
Estimated Fees
Application fees (non-refundable)
RM400
Tuition fees
RM36,600
Other miscellaneous fees
RM3,000
Discounts & scholarships
-RM700
Total payable amount
RM39,300
You save RM700 when you apply with EduAdvisor!
Other savings
Up to RM4,000
Scholarships
Southern University College
Skudai, Johor
Special Promotion for SPM/O-Level/UEC/STPM/A-Level
Amount
Up to RM10,000 tuition fee waiver
Study Level
Foundation, Diploma, Bachelor's Degree
Southern University College
Skudai, Johor
Amount
Up to 100% tuition fee waiver
Study Level
Foundation, Diploma, Bachelor's Degree
Southern University College
Skudai, Johor
Amount
Up to RM10,000 tuition fee waiver
Study Level
Bachelor's Degree
Southern University College
Skudai, Johor
Teacher's Children / OKU / Family Loyalty
Amount
Up to RM4,000 tuition fee waiver
Study Level
Foundation, Diploma, Bachelor's Degree
Southern University College
Skudai, Johor
Excellent Co-curriculum Scholarship
Amount
25% tuition fee waiver
Study Level
Foundation, Diploma, Bachelor's Degree
Southern University College
Skudai, Johor
Internal Bursary for Existing B40 students
Amount
RM5,000 tuition fee waiver per annum
Study Level
Foundation, Diploma, Bachelor's Degree
Southern University College
Skudai, Johor
Southern Foundation Johor Chinese Independent School Bursary
Amount
Up to 75% tuition fee waiver
Study Level
Diploma, Bachelor's Degree
Southern University College
Skudai, Johor
Southern Foundation Financial Aid
Amount
Up to RM10,000 tuition fee waiver and/or annual accommodation allowance up to RM4,000
Study Level
Diploma, Bachelor's Degree