Quick Facts
Duration
3 years
Mode
Full-time, Online
Intake
Jan, May, Sep
Tuition Fees
RM42,810
Course Highlights
- Study at your own pace from anywhere, at any time, maintaining your work-life balance
- The curriculum will equip you with the skills, techniques, and knowledge needed to craft strategic solutions for contemporary business challenges within the mass communications industry
- What sets this programme apart is its hands-on training, utilising cutting-edge equipment and industry-relevant software, allowing you to immerse yourself in the field's creative and managerial facets
- This programme includes an exploration of subject matter depth, nine elective subjects, seamless academic administrative support, 24/7 access to a digital library and complimentary access to over 200,000 online courses
Course Structure
- Communication English
- Media Technology & Practices
- Understanding Advertising
- Understanding Journalism
- Understanding Public Relations
- Understanding Broadcasting
- Corporate Communication
- Creative & Innovative Publishing
- Integrated Marketing Communication
- Psychology in Communication
- Mass Communication & Stories of Mass Media
- Media Law, Power & Public Opinion
- Entrepreneurship
- Theory and Principles of Communication
- Business Ethics
- Managing Media and Business
- Sociology of Media & Culture
- Research Methods
- Social Media and Public Relation Practices
- Public Opinion and Propaganda
- Creative Writing
- Communication & Campaign Management
- Environmental Management & Tech
- Elective 1
- Elective 2
- Elective 3
- Research Project
- Industrial Training
- Advertising Elective:
- Advertising Copywriting & Digital Publishing
- Advertising Strategies & Planning
- Internet Advertising & Management
- Public Relations Elective:
- Media Relations and Publicity
- Media Relations and Media Writing
- Strategies and Practices in Public Relations
- Broadcasting Elective:
- Documentary Feature Production
- Managing Television Program and Production
- TV and Online Broadcast Journalism
Entry Requirements
- STPM: Min. of Grade C (GPA 2.00) in any 2 subjects and a credit in English at SPM level
- UEC: At least 5Bs
- Diploma: Min. CGPA of 2.00 and a credit in English at SPM level
- Diploma in Media and Communication or its equivalent
- Matriculation/Foundation: Min. CGPA of 2.00 and credit in English at SPM level
- A Level: Full pass (grade D) in 2 subjects, SPM credit English
- IELTS: Band 5
- TOEFL iBT: 46
- Cambridge English: 160
- Pearson Test: 51
- Linguaskill Cambridge: 162 - 168
- MUET: Band 3
- *The English requirement serves as a guideline and it is subject to change. The weightage requirement may vary for different programmes.
Estimated Fees
Application fees (non-refundable)
RM500
Tuition fees
RM42,810
Other miscellaneous fees
RM8,500
Discounts & scholarships
-RM1,300
Total payable amount
RM50,510
You save RM1,300 when you apply with EduAdvisor!
Other savings
Up to RM3,000
Scholarships
SEGi University
Petaling Jaya, Selangor
Amount
RM500 claims
Study Level
Foundation, Diploma, Bachelor's Degree
SEGi University
Petaling Jaya, Selangor
Amount
Up to RM1,000 per 'A'
Study Level
Foundation, Diploma, Bachelor's Degree
SEGi University
Petaling Jaya, Selangor
Amount
RM1,000 every year for a maximum of RM5,000
Study Level
Diploma, Bachelor's Degree
SEGi University
Petaling Jaya, Selangor
Amount
Up to 35% tuition fee waiver
Study Level
Foundation, Diploma, Bachelor's Degree