Bachelor of Mass Communication (Hons), Dual Award, University of Chichester (Full-time Evening/Weekend)
SEGi University
Petaling Jaya, Selangor, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time (evening/weekend), On-campus
Intake
Jan, May, Sep
Tuition Fees
RM44,945
Entry Requirements
- STPM or its equivalent: A pass with a minimum Grade C (GPA 2.00) in any two (2) subjects and a credit in English at SPM or its equivalent OR
- STAM: A pass with a minimum grade of Jayyid and a credit in English at SPM or its equivalent OR
- Diploma (Level 4, MQF) or its equivalent: Minimum CGPA of 2.00 and a credit in English at SPM or its equivalent OR
- Diploma in Media and Communication (Level 4, MQF) or its equivalent OR
- Matriculation/Foundation certificate or its equivalent: Minimum CGPA of 2.00 and a credit in English at SPM or its equivalent OR
- Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM): Minimum CGPA of 2.50 (subject to Senate/Academic Board approval) OR
- Diploma Lanjutan Kemahiran Malaysia (DLKM): Minimum CGPA of 2.50 (subject to Senate/Academic Board approval) OR
- Other relevant and equivalent qualifications recognised by the Malaysian Government.
Additional Requirements:
- Candidates without a credit in English at SPM (or its equivalent) must take a reinforcement English subject equivalent to the SPM level before enrolment
- Students must pass the reinforcement English subject before proceeding to core courses
- Students from Matriculation/Foundation programmes may be exempted from reinforcement English if their English qualification is equivalent to or higher than SPM-level English
- IELTS: Band 6.0
- TOEFL iBT: 46
- Cambridge English: 160
- Pearson Test: 51
- Linguaskill Cambridge: 169 - 175
- MUET: Band 3
Course Structure
- Communication English
- Media Technology & Practices
- Understanding Advertising
- Understanding Journalism
- Understanding Public Relations
- Understanding Broadcasting
- Corporate Communication
- Creative & Innovative Publishing
- Integrated Marketing Communication
- Psychology in Communication
- Mass Communication & Stories of Mass Media
- Media Law, Power & Public Opinion
- Entrepreneurship
- Theory and Principles of Communication
- Business Ethics
- Managing Media and Business
- Sociology of Media & Culture
- Research Methods
- Social Media and Public Relation Practices
- Public Opinion and Propaganda
- Creative Writing
- Communication & Campaign Management
- Environmental Management & Tech
- Elective 1
- Elective 2
- Elective 3
- Research Project
- Industrial Training
MPU
- Philosophy and Current Issues (for local & international students)
- Appreciation of Ethics and Civilization (for local students only)
- Bahasa Melayu Komunikasi 2 (for international students only)
- Bahasa Kebangsaan A (for local students without credit for BM in SPM) or Effective Learning
- Sustainable Development
Note:
- As part of the curriculum, students will be required to take 4 general subjects (Mata Pelajaran Umum), as required by the Ministry of Education, Malaysia
Advertising Elective
- Advertising Copywriting & Digital Publishing
- Advertising Strategies & Planning
- Internet Advertising & Management
Public Relations Elective
- Media Relations and Publicity
- Media Relations and Media Writing
- Strategies and Practices in Public Relations
Broadcasting Elective
- Documentary Feature Production
- Managing Television Program and Production
- TV and Online Broadcast Journalism
Estimated Fees
Application fees (non-refundable)
RM500
Tuition fees
RM44,945
Other miscellaneous fees
RM7,360
Discounts & scholarships
-RM1,300
Total payable amount
RM51,505
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Other savings
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