Bachelor of Arts with Honours in Digital Marketing (3+0, Coventry University UK)

PSB Academy

Singapore

Quick Facts

Duration

2 years

Mode

Full-time, On-campus

Intake

Jan, Mar, Jul, Nov

Tuition Fees

RM92,943

Entry Requirements

Entry into Year 1

  • Obtained at least three GCE A-Level subjects which must include a business-related  subject; or equivalent

Entry into Year 2

  • Local Polytechnic Diploma in Business, Management, Marketing, Digital Marketing or similar; OR
  • Diploma/Advanced Diploma in Business, Management, Marketing, Digital Marketing pathway programmes or equivalent, awarded by a recognised private education institution

Note: On successful completion of the following PSB Academy's Diploma programmes, students may be eligible for direct entry into Year 2

  • Diploma in Business Administration
  • Diploma in Business Administration (Digital Marketing)
  • Diploma in Business Administration (Marketing Management)
  • Diploma in Business Analytics
  • Diploma in Business Studies (Accounting & Finance) (E-Learning)
  • Diploma in Business Studies (Business Analytics) (E-Learning)
  • Diploma in Business Studies (Digital Marketing) (E-Learning)

Entry into Year 3

  • Applicants may be eligible for direct entry into Year 3 with a local Polytechnic Diploma in a closely related discipline. Such applications will be considered on a case-by-case basis in consultation with Coventry University link tutors.

Applicants with any other non-standard qualifications may apply but will be assessed on a case-by-case basis by PSB Academy and Coventry University

Minimum Age: 16 years old

  • English Language at GCE O-Level at grade C or above; OR
  • Successfully complete PSB Academy’s Certificate in English Proficiency Level 5; OR
  • IELTS score of 6.0 with no component lower than 5.5 (or equivalent)

Course Structure

  • Employment and Academic Skills
  • Marketing Research and Data Analysis
  • Marketing Principles and Practice
  • Organising for Business
  • Introduction to Digital Marketing
  • Introduction to Integrated Marketing Communications
  • Academic Writing: Developing Critical Thinking Skills
  • Career Preparation
  • Marketing Management
  • Consumer Behaviour
  • Digital Analytics
  • Applied Advertising and Campaign Management
  • Designing Online Presence
  • Effective Communication Skills 2
  • E-CRM and Strategy
  • Contemporary Marketing Issues
  • Social Media and Online Reputation
  • Creative Advertising Development
  • Enterprise and Entrepreneurship
  • Project

Estimated Fees

Application fees (non-refundable)

RM1,553

Tuition fees

RM111,965

RM92,943

  • Waiver

Other miscellaneous fees

RM4,058

Discounts & scholarships

-RM300

  • Exclusive

Total payable amount

RM98,254

You save RM19,322 when you apply with EduAdvisor!

Scholarships

PSB Academy

Singapore

Study Grant 2026

Amount

Up to $8,491 (SGD) tuition fee waiver

Study Level

Certificate, Foundation, Diploma, Bachelor's Degree, PhD by Research, PhD by Coursework, Master's Degree by Coursework, Master's Degree by Research

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