Bachelor of Arts with Honours in Digital Marketing (3+0, Coventry University UK)
PSB Academy
Singapore
Quick Facts
Duration
2 years
Mode
Full-time, On-campus
Intake
Jan, Mar, Jul, Nov
Tuition Fees
RM92,943
Entry Requirements
Entry into Year 1
- Obtained at least three GCE A-Level subjects which must include a business-related subject; or equivalent
Entry into Year 2
- Local Polytechnic Diploma in Business, Management, Marketing, Digital Marketing or similar; OR
- Diploma/Advanced Diploma in Business, Management, Marketing, Digital Marketing pathway programmes or equivalent, awarded by a recognised private education institution
Note: On successful completion of the following PSB Academy's Diploma programmes, students may be eligible for direct entry into Year 2
- Diploma in Business Administration
- Diploma in Business Administration (Digital Marketing)
- Diploma in Business Administration (Marketing Management)
- Diploma in Business Analytics
- Diploma in Business Studies (Accounting & Finance) (E-Learning)
- Diploma in Business Studies (Business Analytics) (E-Learning)
- Diploma in Business Studies (Digital Marketing) (E-Learning)
Entry into Year 3
- Applicants may be eligible for direct entry into Year 3 with a local Polytechnic Diploma in a closely related discipline. Such applications will be considered on a case-by-case basis in consultation with Coventry University link tutors.
Applicants with any other non-standard qualifications may apply but will be assessed on a case-by-case basis by PSB Academy and Coventry University
Minimum Age: 16 years old
- English Language at GCE O-Level at grade C or above; OR
- Successfully complete PSB Academy’s Certificate in English Proficiency Level 5; OR
- IELTS score of 6.0 with no component lower than 5.5 (or equivalent)
Course Structure
- Employment and Academic Skills
- Marketing Research and Data Analysis
- Marketing Principles and Practice
- Organising for Business
- Introduction to Digital Marketing
- Introduction to Integrated Marketing Communications
- Academic Writing: Developing Critical Thinking Skills
- Career Preparation
- Marketing Management
- Consumer Behaviour
- Digital Analytics
- Applied Advertising and Campaign Management
- Designing Online Presence
- Effective Communication Skills 2
- E-CRM and Strategy
- Contemporary Marketing Issues
- Social Media and Online Reputation
- Creative Advertising Development
- Enterprise and Entrepreneurship
- Project
Estimated Fees
Application fees (non-refundable)
RM1,553
Tuition fees
RM111,965
RM92,943
Other miscellaneous fees
RM4,058
Discounts & scholarships
-RM300
Total payable amount
RM98,254
You save RM19,322 when you apply with EduAdvisor!
Scholarships
PSB Academy
Singapore
Amount
Up to $8,491 (SGD) tuition fee waiver
Study Level
Certificate, Foundation, Diploma, Bachelor's Degree, PhD by Research, PhD by Coursework, Master's Degree by Coursework, Master's Degree by Research