Bachelor of Marketing (Hons)

Multimedia University (MMU)

Cyberjaya, Selangor, Malaysia

Quick Facts


3 years


Full-time, On-campus


Mar, Jul, Oct

Tuition Fees


Course Highlights

  • Gian in-depth understanding of marketing concepts, supplemented with fundamental and practical knowledge to create effective marketing strategies in both local and overseas settings
  • Apart from traditional marketing courses, learn internet marketing, technology & innovation marketing, seminar in web marketing, product planning and management, event marketing, CSR, ICT related courses
  • Awarded Premier Digital Tech Institution Status by MDEC and MoHE

Course Structure

  • Organisational Behaviour
  • Management
  • Principles of Financial Accounting
  • English for Business Communication
  • Principles of Management Accounting
  • Managerial Statistics
  • Fundamental of Marketing
  • English for Business Studies
  • Critical Thinking and Application in Management
  • Principles of Finance
  • Fundamentals of Economics
  • Research Methodology
  • Technology and Innovations Marketing
  • Marketing Channel Management
  • Product Planning and Management
  • Managerial Mathematics
  • Business Law
  • Research Methodology
  • Elective 4
  • Seminar in Web Marketing
  • Marketing Strategy
  • Elective 1
  • Digital Transformation Technologies
  • Analytical Programming
  • Retail Marketing
  • Elective 2
  • Marketing Research
  • Global Marketing
  • Industrial Training
  • Integrated Marketing Communication
  • Consumer Behavior
  • Elective 3
  • Business to Business Marketing
  • Sales and Professional Selling Management
  • Internet Marketing
  • Business Analytics
  • Internal Marketing
  • Event Marketing
  • Relationship Marketing
  • Psychology
  • Corporate Social Responsibility
  • Services Marketing
  • Ethnocentrism Marketing
  • Psychology
  • Environmental and Resource Economics
  • Investment
  • Theory of Inventive Problem Solving
  • Digital Media in Business
  • Tourism Management

Entry Requirements

  • Foundation/Matriculation: Pass with at least CGPA of 2.00 from a recognised institution
  • STPM or its equivalent: Pass with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent
  • A Level: Pass with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent
  • STAM: Pass with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent
  • UEC: Pass with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O Level English or equivalent
  • Diploma and equivalent: Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00
  • Certificate:
    • Pass DKM/DLKM/DVM with a minimum CGPA of 2.50
    • Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.*


  • The requirement to Pass Mathematics and English Subjects at SPM Level can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
  • Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.
  • Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.
  • * DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.

Estimated Fees

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Tuition fees


Other miscellaneous fees


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