Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Mar, Apr*, Jul, Oct *This may be a special intake. Contact us to find out more.
Tuition Fees
RM54,250
Course Highlights
- This specialised degree programme emphasises both conventional marketing theories and digital applications which are required by most industries in the market today
- Gain the ability to handle the intricate challenges of modern digital marketing
- The conventional marketing theories taught in this course will prepare you to understand the foundations of marketing while developing your skills to identify target markets, design marketing strategies and optimise various communication tools
- Confidence, enthusiasm, competence and proficiency of modern day marketing tools are soft skills that you will attain through the numerous presentations and practical applications that are embedded in this program
Course Structure
- Organisational Behaviour
- Management
- Principles of Financial Accounting
- English for Business Communication
- Principles of Management Accounting
- Managerial Statistics
- Fundamental of Marketing
- English for Business Studies
- Critical Thinking and Application in Management
- Principles of Finance
- Fundamentals of Economics
- Research Methodology
- Technology and Innovations Marketing
- Marketing Channel Management
- Product Planning and Management
- Managerial Mathematics
- Business Law
- Research Methodology
- Elective 4
- Seminar in Web Marketing
- Marketing Strategy
- Elective 1
- Digital Transformation Technologies
- Analytical Programming
- Retail Marketing
- Elective 2
- Marketing Research
- Global Marketing
- Industrial Training
- Integrated Marketing Communication
- Consumer Behavior
- Elective 3
- Business to Business Marketing
- Sales and Professional Selling Management
- Internet Marketing
- Business Analytics
- Internal Marketing
- Event Marketing
- Relationship Marketing
- Psychology
- Corporate Social Responsibility
- Services Marketing
- Ethnocentrism Marketing
- Psychology
- Environmental and Resource Economics
- Investment
- Theory of Inventive Problem Solving
- Digital Media in Business
- Tourism Management
Entry Requirements
- Foundation/Matriculation: Pass with at least CGPA of 2.00 from a recognised institution
- STPM or its equivalent: Pass with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent
- A Level: Pass with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent
- STAM: Pass with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent
- UEC: Pass with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O Level English or equivalent
- Diploma and equivalent: Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00
- Certificate:
- Pass DKM/DLKM/DVM with a minimum CGPA of 2.50
- Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.*
Note:
- The requirement to Pass Mathematics and English Subjects at SPM Level can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
- Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.
- Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.
- * DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM54,250
Other miscellaneous fees
RM2,270
Discounts & scholarships
-RM300
Total payable amount
RM56,220
You save RM300 when you apply with EduAdvisor!
Other savings
Up to RM5,425
Scholarships
Multimedia University (MMU)
Cyberjaya, Selangor
Amount
100% tuition fee waiver
Study Level
Foundation, Bachelor's Degree
Multimedia University (MMU)
Cyberjaya, Selangor
Amount
Up to 100% tuition fee waiver and hostel fees
Study Level
Foundation, Diploma, Bachelor's Degree
Multimedia University (MMU)
Cyberjaya, Selangor
Amount
10% tuition fee waiver
Study Level
Diploma, Bachelor's Degree
Multimedia University (MMU)
Cyberjaya, Selangor
Amount
10% tuition fee waiver
Study Level
Bachelor's Degree
Multimedia University (MMU)
Cyberjaya, Selangor
Amount
Up to 20% tuition fee waiver
Study Level
Bachelor's Degree
Multimedia University (MMU)
Cyberjaya, Selangor
Amount
Up to 50% tuition fee waiver
Study Level
Foundation, Diploma, Bachelor's Degree
Multimedia University (MMU)
Cyberjaya, Selangor
Amount
Up to 50% tuition fee waiver
Study Level
Foundation, Diploma, Bachelor's Degree