Bachelor of Communication (Strategic Communication) (Hons)
Multimedia University (MMU)
Cyberjaya, Selangor, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Mar, Jul, Oct
Tuition Fees
RM52,250
Course Structure
- Fundamentals of Strategic Communication
- Communication Theories
- Media Culture
- Fundamentals of English
- Stakeholders Management
- Media Law
- English for Academic Purposes
- Intercultural Communication
- Public Relations Strategies
- Marketing Communication Strategies
- Workplace Communication
- Corporate Communication
- Social Media Strategies
- Media Publishing and Corporate Design
- Strategic Thinking and Planning
- Integrated Promotional Communication
- Semiotic Studies
- Multimedia Applications for Communication
- Corporate Strategy
- Design Thinking for Strategic Communication
- Crisis Communication Strategy
- Event Planning and Management
- Corporate Reputation Management
- Corporate Advertising
- Corporate Writing
- Negotiation in Professional Contexts
- Capstone Project
- Internship
- Creative Writing
- Consumer Trends
- Creativity and Innovation
- Becoming A Leader
- Corporate Training
- Professional Image and Etiquette
- Office Application for Professionals
- Spanish Language 1
- Korean Language
- French Language 1
- Chinese Level 1
- Japanese Language 1
- German Language 1
- Spanish Language 2
- Korean Language 2
- French Language 2
- Chinese Level 2
- Japanese Language 2
- German Language 2
- Spanish Language 3
- Korean Language 3
- French Language 3
- Chinese Level 3
- Japanese Language 3
Entry Requirements
- Foundation/Matriculation or its equivalent: Pass with minimum CGPA 2.00 including a minimum of Grade C in English at SPM/O Level or its equivalent
- STPM or its equivalent: Pass with a minimum of Grade C (GPA 2.00) in any two (2) subjects including a minimum of Grade C in English at SPM/O Level or its equivalent
- A Level: Pass with a minimum of Grade D in any two (2) subjects
- STAM: Pass with a minimum Grade Jayyid (Good) in two (2) subjects including a credit in SPM English or its equivalent
- UEC: Pass with a minimum of five (5) Bs including English
- Diploma and equivalent:
- Pass a Diploma or its equivalent, with minimum CGPA 2.00 including a credit in English at SPM or its equivalent; OR
- Pass a Diploma in Media and Communication or its equivalent
- Certificate:
- Pass DKM/DLKM/DVM with a minimum CGPA of 2.50
- Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.*
- Note: *DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM52,250
Other miscellaneous fees
RM2,270
Discounts & scholarships
-RM300
Total payable amount
RM54,220
You save
RM300
when you apply with EduAdvisor!
Other savings
Up to RM18,288