Bachelor of Business Administration (Hons) Digital Business Management
Multimedia University (MMU)
Bukit Beruang, Melaka, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Mar, Apr*, Jul, Oct *This may be a special intake. Contact us to find out more.
Tuition Fees
RM54,250
Course Highlights
- This programme exposes you to cutting-edge web and mobile technologies to gain a competitive advantage from the artificial intelligence driven digitalisation wave, making it a crucial programme for this current day
- Attend SAP-certified and Microsoft-certified courses of which SAP is a world-recognised Enterprise Resource Planning software certification, while Microsoft certification demonstrates proficiency in specific real-world skills associated with digital business management roles
- Put classroom learning into practice through I-cadetship, which will be complemented with real-life case studies, field trips, competitions, first-hand information from guest speakers and interactive teaching approaches that maximise learning outcomes
- Be guided by industry practitioners to solve problems that digital companies face and through industrial attachment, industry-based assignments and industrial final year projects, you will be well prepared for better communication with business correspondence
Course Structure
- English for Business Communication
- Understanding Management
- Introductory Microeconomics
- Fundamentals of Marketing
- Financial Accounting for Managers
- Quantitative Analysis Models for Business
- Human Capital and Organisational Behaviour
- Finance Management
- Data Analytics and Business Intelligence
- International Business
- Entrepreneurship and Ethical Practices
- Business Risk Management
- Innovation Management
- Digital Business
- Quality and Operations Management
- Global Finance
- Understanding Consumer
- Business Application Development
- Data Mining and Decision Support Systems
- Introduction to Financial Technologies
- Cybersecurity
- Introductory Macroeconomics
- Business Risk Management
- Business Research Methods
- Product and Service Marketing OR Promotional Marketing
- International Trade and Policy OR International Economics
- Supply Chain Management
- Social Media and Digital Marketing
- Business Information Systems
- Management of Strategy
- Strategic Management Information Systems
- Project Management
- Digital Business Management Research Project
- Advanced Data Analytics for Businesses
- Web and Mobile Applications Development
- Industrial Training
University Course
- Character Building
- Sustainable Society
- Philosophy and Current Issues
- Appreciation of Ethics and Civilizations / Bahasa Melayu Komunikasi 2 (International)
- Bahasa Kebangsaan A
- Integrity and Leadership
- Co-curriculum
Mata Pelajaran Umum (MPU) Subjects
- U1 for Local Students
- Falsafah dan Isu Semasa (Philosophy and Current Issues)
- Penghayatan Etika dan Peradaban (Appreciation of Ethics and Civilizations)
- U2/U3 for Local Students without credit in BM at SPM Level
- Bahasa Kebangsaan A. If the student has taken this course before, he/she must take any other courses in the U2 or U3 category
- Integrity and Leadership
- U2/U3 for Local Students who obtained credit in BM at SPM Level
- Integrity and Leadership
- Any other courses in the U2 or U3 category
- U2/U3 for Local Students who obtained credit in BM at SPM Level
- Integrity and Leadership
- Any other courses in the U2 or U3 category
- U4 - Co-Curriculum
Entry Requirements
- Foundation/ Matriculation studies: Pass with at least CGPA of 2.00 from a recognised institution; OR
- STPM or its equivalent: Pass with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
- A-Level: Pass with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
- STAM: Pass with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
- UEC: Pass with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;
Note:
- The requirement to Pass Mathematics and English Subjects at SPM Level can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement.
- Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.
- Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.
- DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.
Estimated Fees
Application fees (non-refundable)
RM0
Tuition fees
RM54,250
Other miscellaneous fees
RM2,270
Discounts & scholarships
-RM300
Total payable amount
RM56,220
You save RM300 when you apply with EduAdvisor!
Other savings
Up to RM5,425
Scholarships
Multimedia University (MMU)
Melaka, Melaka
Amount
10% tuition fee waiver
Study Level
Diploma, Bachelor's Degree
Multimedia University (MMU)
Melaka, Melaka
Amount
100% tuition fee waiver
Study Level
Foundation, Bachelor's Degree
Multimedia University (MMU)
Melaka, Melaka
Amount
Up to 100% tuition fee waiver and hostel fees
Study Level
Foundation, Diploma, Bachelor's Degree
Multimedia University (MMU)
Melaka, Melaka
Amount
10% tuition fee waiver
Study Level
Bachelor's Degree
Multimedia University (MMU)
Melaka, Melaka
Amount
Up to 20% tuition fee waiver
Study Level
Bachelor's Degree
Multimedia University (MMU)
Melaka, Melaka
Amount
Up to 50% tuition fee waiver
Study Level
Foundation, Diploma, Bachelor's Degree
Multimedia University (MMU)
Melaka, Melaka
Amount
Up to 50% tuition fee waiver
Study Level
Foundation, Diploma, Bachelor's Degree