Bachelor of Business and Commerce - Strategic Marketing

Monash University Malaysia

Bandar Sunway, Selangor, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Feb, Jul, Oct

Tuition Fees

RM128,160

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Course Highlights

Accredited by the Association to Advance Collegiate Schools of Business and recognised by CPA Australia, ACCA, CAANZ, CIMA, MICPA and ICAEW
Provides you with the principles and practices of marketing, including market research, product development, pricing and promotion
Ranked #37 in the world in the QS World University Rankings 2025
Enhance your international perspective by studying at Monash campuses in Australia or spend a semester abroad at one of over 100 partner universities in 30 countries

Course Structure

Overview

The Bachelor of Business and Commerce is a comprehensive and flexible degree, offering you a range of options to help you develop the skills you'll need to have a successful business career.

You'll have genuine diversity and depth of choice to tailor your course to your interest and goals.

Accountancy
Applied economics
Banking and financial management
Business and commerce studies
Business analytics
Digital marketing
Econometrics and business statistics
Financial technology (FinTech)
International business management
Management
Strategic marketing
Business law and taxation (minor only)
Sustainability and responsible management
(minor only).

STRATEGIC MARKETING

The bedrock of marketing is value creation, which involves creating, communicating and delivering offerings of value for customers.
This area studies an organisation's long-term activities to gain or maintain a competitive advantage, create continuous value for customers and balance shareholder expectations.

Units required for a major:

Units required for a minor:

Marketing fundamentals
Consumer behaviour
Integrated marketing communication
Services marketing.

Entry Requirements

Monash University Foundation Year (MUFY)*: 60%
GCE A Level**: 7
ATAR: 70
Gaokao, China: 60%
Hong Kong Diploma of Secondary Education: 16
Indian School Certificate Examination: 60%
All India Senior School Certificate Examination: 66%
International Baccalaureate Diploma Program (IB Diploma Program): 25
STPM, Malaysia: 7.3
UEC, Malaysia: ≤6
Program Matrikulasi (Matriculation Program), Malaysia: 2
Ontario Secondary School Diploma: 75.4%
Sri Lankan General Certificate of Education (Advanced Level): 9
High School Diploma, Vietnam: 8
UNSW Foundation Studies: 6.5
Foundation in Arts, Sunway College: 60%
Foundation in Science and Technology, Sunway College: 60%
Diploma of Higher Education Studies (DHES): 50%
Monash College Diploma Part 2***: 50%

*The undergraduate entry requirements published are for students who commence the MUFY program in 2024.

**The Malaysian Qualification Agency (MQA) accepts a minimum D Grade in A Level to be equivalent to the STPM Pass grade. For more information, please click here.

***The Monash College Diploma Part 2 entry requirements published are for students commencing their undergraduate destination degree in 2025.

Prerequisites:

Mathematics (Australian Year 11 equivalent) is a prerequisite for the Bachelor of Business and Commerce.

Meeting maths and science prerequisite subject requirements from other qualifications:

If the course you are applying for requires maths and/or science as subject prerequisites and you have completed a Monash-approved international senior secondary qualification (excluding Australian Year 12 qualifications and IB Diploma Programme), or higher qualification, with maths and/or science at the required level, it will be assumed that you have reached the level of knowledge equivalent to the Australian Year 12 (i.e. VCE equivalent) prerequisite required for the Monash course as specified above (excluding Bachelor of Medical Science and Doctor of Medicine).

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