Bachelor of Business and Commerce - Digital Marketing
Monash University Malaysia
Bandar Sunway, Selangor, Malaysia
Quick Facts
Duration
3 years
Mode
Full-time, On-campus
Intake
Feb, Jul, Oct
Tuition Fees
RM128,160
Course Highlights
- Accredited by the Association to Advance Collegiate Schools of Business and recognised by CPA Australia, ACCA, CAANZ, CIMA, MICPA and ICAEW
- Covers essential topics and skills like search engine marketing, market analytics, AI-driven marketing and social media strategy to keep you ahead in the fast-paced world of digital marketing and make you ready for a career anywhere in the world
- Strong linkages with industry and the government ensure your degree is research-informed and industry-driven, giving you an edge in the demanding business world
- Ranked #36 in the world in the QS World University Rankings 2026
Course Structure
DIGITAL MARKETING
- The age we're living in is a marketer's dream.
- No longer limited by geographical or physical boundaries, marketing now means pushing the envelope and applying established marketing concepts and techniques within a digital framework.
- If you're interested in selling ideas and influencing trends, this area will provide a window into the stimulating world of marketing today.
Units required for a major:
- Marketing fundamentals
- Marketing research methods
- Introduction to digital marketing
- Search engine marketing
- Social media marketing
- Al in marketing
- Marketing analytics
- Digital incubator.
Units required for a minor:
- Marketing fundamentals
- Marketing research methods
- Marketing analytics
- Introduction to digital marketing.
Entry Requirements
Monash University Foundation Year (MUFY)*: 60%
GCE A Level**: 7
ATAR: 70
Gaokao, China: 60%
Hong Kong Diploma of Secondary Education: 16
Indian School Certificate Examination: 60%
All India Senior School Certificate Examination: 66%
SMA3, Indonesia:
International Baccalaureate Diploma Program (IB Diploma Program): 25
STPM, Malaysia: 7.3
UEC, Malaysia: ≤6
Program Matrikulasi (Matriculation Program), Malaysia: 2
Ontario Secondary School Diploma: 75.4%
Sri Lankan General Certificate of Education (Advanced Level): 9
High School Diploma, Vietnam: 8
UNSW Foundation Studies: 6.5
Foundation in Arts, Sunway College: 60%
Foundation in Science and Technology, Sunway College: 60%
Diploma of Higher Education Studies (DHES): 50%
Monash College Diploma Part 2***: 50%
*The undergraduate entry requirements published are for students who commence the MUFY program in 2024.
**The Malaysian Qualification Agency (MQA) accepts a minimum D Grade in A Level to be equivalent to the STPM Pass grade.
***The Monash College Diploma Part 2 entry requirements published are for students commencing their undergraduate destination degree in 2025.
Prerequisites and additional requirements:
- Mathematics (Australian Year 11 equivalent)
Estimated Fees
Application fees (non-refundable)
RM100
RM0
Tuition fees
RM128,160
Other miscellaneous fees
RM800
Discounts & scholarships
-RM300
Total payable amount
RM128,660
You save RM400 when you apply with EduAdvisor!
Other savings
Up to RM24,000