Bachelor of Business and Commerce - Digital Marketing

Monash University Malaysia

Bandar Sunway, Selangor, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Feb, Jul, Oct

Tuition Fees

RM132,480

Request Info

Course Highlights

Accredited by the Association to Advance Collegiate Schools of Business and recognised by CPA Australia, ACCA, CAANZ, CIMA, MICPA and ICAEW
Ranked #57 in the world for Business and Management Studies (QS World University Rankings by Subject 2026)
Covers essential topics and skills like search engine marketing, market analytics, AI-driven marketing and social media strategy to keep you ahead in the fast-paced world of digital marketing and make you ready for a career anywhere in the world
Strong linkages with industry and the government ensure your degree is research-informed and industry-driven, giving you an edge in the demanding business world

Course Structure

Overview

DIGITAL MARKETING

The age we're living in is a marketer's dream.
No longer limited by geographical or physical boundaries, marketing now means pushing the envelope and applying established marketing concepts and techniques within a digital framework.
If you're interested in selling ideas and influencing trends, this area will provide a window into the stimulating world of marketing today.

Units required for a major:

Units required for a minor:

Marketing fundamentals
Marketing research methods
Marketing analytics
Introduction to digital marketing.

Entry Requirements

Monash University Foundation Year (MUFY)*: 60%
GCE A Level**: 7
ATAR: 70
Gaokao, China: 60%
Hong Kong Diploma of Secondary Education: 16
Indian School Certificate Examination: 60%
All India Senior School Certificate Examination: 66%
SMA3, Indonesia:
International Baccalaureate Diploma Program (IB Diploma Program): 25
STPM, Malaysia: 7.3
UEC, Malaysia: ≤6
Program Matrikulasi (Matriculation Program), Malaysia: 2
Ontario Secondary School Diploma: 75.4%
Sri Lankan General Certificate of Education (Advanced Level): 9
High School Diploma, Vietnam: 8
UNSW Foundation Studies: 6.5
Foundation in Arts, Sunway College: 60%
Foundation in Science and Technology, Sunway College: 60%
Diploma of Higher Education Studies (DHES): 50%
Monash College Diploma Part 2***: 50%