Bachelor of Business and Commerce - Digital Marketing

Monash University Malaysia

Bandar Sunway, Selangor, Malaysia

Quick Facts

Duration

3 years

Mode

Full-time, On-campus

Intake

Feb, Jul, Oct

Tuition Fees

RM128,160

Course Highlights

  • Accredited by the Association to Advance Collegiate Schools of Business and recognised by CPA Australia, ACCA, CAANZ, CIMA, MICPA and ICAEW
  • Covers essential topics and skills like search engine marketing, market analytics, AI-driven marketing and social media strategy to keep you ahead in the fast-paced world of digital marketing and make you ready for a career anywhere in the world
  • Strong linkages with industry and the government ensure your degree is research-informed and industry-driven, giving you an edge in the demanding business world
  • Ranked #36 in the world in the QS World University Rankings 2026

Course Structure

DIGITAL MARKETING

  • The age we're living in is a marketer's dream.
  • No longer limited by geographical or physical boundaries, marketing now means pushing the envelope and applying established marketing concepts and techniques within a digital framework.
  • If you're interested in selling ideas and influencing trends, this area will provide a window into the stimulating world of marketing today.

Units required for a major:

  • Marketing fundamentals
  • Marketing research methods
  • Introduction to digital marketing
  • Search engine marketing
  • Social media marketing
  • Al in marketing
  • Marketing analytics
  • Digital incubator.

Units required for a minor:

  • Marketing fundamentals
  • Marketing research methods
  • Marketing analytics
  • Introduction to digital marketing.

Entry Requirements

Monash University Foundation Year (MUFY)*: 60%
GCE A Level**:
ATAR: 70
Gaokao, China: 60%
Hong Kong Diploma of Secondary Education: 16
Indian School Certificate Examination: 60%
All India Senior School Certificate Examination: 66%
SMA3, Indonesia: 
International Baccalaureate Diploma Program (IB Diploma Program): 
25
STPM, Malaysia: 7.3
UEC, Malaysia:  ≤6
Program Matrikulasi (Matriculation Program), Malaysia: 2
Ontario Secondary School Diploma: 75.4%
Sri Lankan General Certificate of Education (Advanced Level): 9
High School Diploma, Vietnam: 8
UNSW Foundation Studies: 6.5
Foundation in Arts, Sunway College: 60%
Foundation in Science and Technology, Sunway College: 60%
Diploma of Higher Education Studies (DHES): 50%
Monash College Diploma Part 2***: 50%

*The undergraduate entry requirements published are for students who commence the MUFY program in 2024.

**The Malaysian Qualification Agency (MQA) accepts a minimum D Grade in A Level to be equivalent to the STPM Pass grade. 

***The Monash College Diploma Part 2 entry requirements published are for students commencing their undergraduate destination degree in 2025.

Prerequisites and additional requirements:

  • Mathematics (Australian Year 11 equivalent)

Estimated Fees

Application fees (non-refundable)

RM100

RM0

  • PROMO

Tuition fees

RM128,160

Other miscellaneous fees

RM800

Discounts & scholarships

-RM300

  • Exclusive

Total payable amount

RM128,660

You save RM400 when you apply with EduAdvisor!

Other savings

Up to RM24,000

  • Waiver
  • Discount

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